Experience

AWAL

• United Kingdom
• Musicians
• 100 - 200 Employee

• Associate Director, Audience Development

  • Nov 2022 - Present



Creed Media

• Sweden
• Advertising Services
• 1 - 100 Employee

• Music Campaign Manager

  • Nov 2021 - Nov 2022



Freelance

• Los Angeles, California, United States

• Artist Management and Label Services Consultant

  • Jun 2021 - Oct 2022

  Providing digital marketing, creative direction, and day to day management services to various artists, labels, and artist managers. Providing digital marketing, creative direction, and day to day management services to various artists, labels, and artist managers.



Activist Artists Management

• United States
• Entertainment Providers
• 1 - 100 Employee

• Digital Marketing and Creative Strategy Manager

  • Jul 2020 - Jul 2021

  Worked to formulate digital strategy and creative development across the roster and articulate the artist identity to stakeholders responsible for amplifying their vision. Ran point on creative direction, marketing, and release strategies for various artists including Alec Benjamin, Dead &Company, Justin Jesso, and Luke Steele. Worked directly with agents, promoters, labels, creative agencies and digital partners such as Spotify, TikTok, Facebook, and YouTube to launch tours, album campaigns… Show more Worked to formulate digital strategy and creative development across the roster and articulate the artist identity to stakeholders responsible for amplifying their vision. Ran point on creative direction, marketing, and release strategies for various artists including Alec Benjamin, Dead &Company, Justin Jesso, and Luke Steele. Worked directly with agents, promoters, labels, creative agencies and digital partners such as Spotify, TikTok, Facebook, and YouTube to launch tours, album campaigns, and other artistic initiatives. Vetted live stream platforms and manage the execution of monetized online events and fundraisers. Helped raise over $2,000,000via live streamed fundraisers for organizations such as NIVA, HeadCount, NAACP, and more during the COVID-19 pandemic.

• Assistant to Head of Creative and Digital

  • Mar 2019 - Jul 2020

  Assisted the Head of Creative Strategy on projects such as Empire of the Sun and Frankie Ballard, which included pitching writes, arranging sessions, and providing feedback on music. Provided A&R admin support on Nahko And Medicine For The People's album which earned #1 on Emerging Artists, #3 onAlternative Albums, and #5 on Top Albums on the Billboard Charts upon it’s first week of release in the summer of 2020. Responsibilities included compiling album credits and liners, registering works… Show more Assisted the Head of Creative Strategy on projects such as Empire of the Sun and Frankie Ballard, which included pitching writes, arranging sessions, and providing feedback on music. Provided A&R admin support on Nahko And Medicine For The People's album which earned #1 on Emerging Artists, #3 onAlternative Albums, and #5 on Top Albums on the Billboard Charts upon it’s first week of release in the summer of 2020. Responsibilities included compiling album credits and liners, registering works through Sound Exchange, coordination with creative team and label on album packaging and lyric videos, managing recording budgets and timelines, and creating research reports assessing successful campaigns and release strategies in the competitive landscape. Worked directly with the Head of Digital on marketing campaigns with Spotify, YouTube, and Facebook to push album promotion for The Lumineers’ third studio album ‘III’. Worked with digital agency to increase social following on Instagram by 96.2K in the span of seven months. Managed social media profiles for Empire of the Sun and conducted digital strategy to increase fan engagement during their 2019 tour, 'Walking on a Dream Reimagined'. Created weekly digital reports and audits for all clients using native and external analytical tools.



Fourandhalf Marketing for Property Managers

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Intern

  • Jun 2018 - Oct 2018

  Assisted the Operations team in running Marketing campaigns for various Property Management companies across the globe. Campaigns included marketing solutions such as Reputation Management, Email Marketing, Social Media Management and Article Sourcing, Content Marketing and Creation, Video Editing, CRM Sales Process Training, Website Conversion, SEO Analysis. and more. Experience with software tools such as Google Analytics, Google Adwords Keyword Planner, MailChimp, GetDrip, Nuvi,Hootsuite… Show more Assisted the Operations team in running Marketing campaigns for various Property Management companies across the globe. Campaigns included marketing solutions such as Reputation Management, Email Marketing, Social Media Management and Article Sourcing, Content Marketing and Creation, Video Editing, CRM Sales Process Training, Website Conversion, SEO Analysis. and more. Experience with software tools such as Google Analytics, Google Adwords Keyword Planner, MailChimp, GetDrip, Nuvi,Hootsuite, WordPress (as well as similar content production tools) and YouTube. Assisted the Operations team in running Marketing campaigns for various Property Management companies across the globe. Show less Assisted the Operations team in running Marketing campaigns for various Property Management companies across the globe. Campaigns included marketing solutions such as Reputation Management, Email Marketing, Social Media Management and Article Sourcing, Content Marketing and Creation, Video Editing, CRM Sales Process Training, Website Conversion, SEO Analysis. and more. Experience with software tools such as Google Analytics, Google Adwords Keyword Planner, MailChimp, GetDrip, Nuvi,Hootsuite… Show more Assisted the Operations team in running Marketing campaigns for various Property Management companies across the globe. Campaigns included marketing solutions such as Reputation Management, Email Marketing, Social Media Management and Article Sourcing, Content Marketing and Creation, Video Editing, CRM Sales Process Training, Website Conversion, SEO Analysis. and more. Experience with software tools such as Google Analytics, Google Adwords Keyword Planner, MailChimp, GetDrip, Nuvi,Hootsuite, WordPress (as well as similar content production tools) and YouTube. Assisted the Operations team in running Marketing campaigns for various Property Management companies across the globe. Show less



Chico State SOTA Productions

• United States
• Music
• 1 - 100 Employee

• Head Of Public Relations & Social Media

  • Jan 2017 - May 2018

  SOTA Productions is the student-run Artist Development, Production and Marketing arm of the Chico State School of the Arts. Responsible for writing press releases and contacting local media. I manage a team of five people and ensure that social media marketing is carried out efficiently. Projects I've worked on include; multiple singer-songwriter competitions, a Q&A with SAG-AFTRA Music Director, Stefanie Taub, Blake Morgan's #IReprespectMusic Artist's Rights campaign, the Keep Chico… Show more SOTA Productions is the student-run Artist Development, Production and Marketing arm of the Chico State School of the Arts. Responsible for writing press releases and contacting local media. I manage a team of five people and ensure that social media marketing is carried out efficiently. Projects I've worked on include; multiple singer-songwriter competitions, a Q&A with SAG-AFTRA Music Director, Stefanie Taub, Blake Morgan's #IReprespectMusic Artist's Rights campaign, the Keep Chico Creative Music and Arts festival and more. I have also worked on the A&R and Events Teams where I have scouted artists and put together several shows and events. Show less SOTA Productions is the student-run Artist Development, Production and Marketing arm of the Chico State School of the Arts. Responsible for writing press releases and contacting local media. I manage a team of five people and ensure that social media marketing is carried out efficiently. Projects I've worked on include; multiple singer-songwriter competitions, a Q&A with SAG-AFTRA Music Director, Stefanie Taub, Blake Morgan's #IReprespectMusic Artist's Rights campaign, the Keep Chico… Show more SOTA Productions is the student-run Artist Development, Production and Marketing arm of the Chico State School of the Arts. Responsible for writing press releases and contacting local media. I manage a team of five people and ensure that social media marketing is carried out efficiently. Projects I've worked on include; multiple singer-songwriter competitions, a Q&A with SAG-AFTRA Music Director, Stefanie Taub, Blake Morgan's #IReprespectMusic Artist's Rights campaign, the Keep Chico Creative Music and Arts festival and more. I have also worked on the A&R and Events Teams where I have scouted artists and put together several shows and events. Show less



2b entertainment

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Publicity Intern

  • Jun 2017 - Aug 2017

  BB Gun is a full-service public relations agency overseeing media strategy for multi-platinum, award-winning music artists. Worked directly under founder, Brian Bumbery. Assisted with projects dealing with clients in addition to conducting research and outreach to various media outlets and publishing firms. Tasks included updating press lists, collecting Tour contacts, daily “sweeps” and “pickups,” and other needed research. Experience using platforms such as Cision and IMDb BB Gun is a full-service public relations agency overseeing media strategy for multi-platinum, award-winning music artists. Worked directly under founder, Brian Bumbery. Assisted with projects dealing with clients in addition to conducting research and outreach to various media outlets and publishing firms. Tasks included updating press lists, collecting Tour contacts, daily “sweeps” and “pickups,” and other needed research. Experience using platforms such as Cision and IMDb



EPIC Productions

• Entertainment Providers
• 1 - 100 Employee

• Content Writer

  • Feb 2017 - Jun 2017

  As a contributing writer for Epic Production’s blog, my responsibilities include writing weekly content such as articles surrounding popular topics within the electronic dance music industry, editorial features and press releases. My position as an intern also includes marketing for upcoming events and promotion plans for shows as well as being an aid to the PR manager and head of A&R. As a contributing writer for Epic Production’s blog, my responsibilities include writing weekly content such as articles surrounding popular topics within the electronic dance music industry, editorial features and press releases. My position as an intern also includes marketing for upcoming events and promotion plans for shows as well as being an aid to the PR manager and head of A&R.