Vineeta Arora
Growth Marketing at Milano Vice- Claim this Profile
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
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German Elementary proficiency
Topline Score
Bio
Carlos O.
I had the pleasure of working alongside Vineeta during her Marketing Analytics bootcamp, and I can attest that she is an exceptional individual with a wealth of experience as a brand marketing manager. Vineeta's experience in the industry gives her a unique perspective on marketing analytics, and her dedication to mastering the subject was evident throughout the bootcamp. She has an incredible attention to detail and always strives for excellence in everything she does. Vineeta is an excellent team player who fosters a positive working environment, and she is always willing to share her insights and expertise. I have no doubt that the skills and knowledge Vineeta gained from the Marketing Analytics bootcamp will be an asset to any organization she chooses to join.
Vyas Adithya
Vineeta is a hardworking student with a high degree of creativity and analytical acumen in marketing. Her technical prowess, curiosity to solve problems coupled with her creative mindset makes her an asset in the marketing analytics space. She is also very much people oriented and a thorough team player who is able to empower team members on crucial decisions. She is a wonderful student and I absolutely enjoyed all her doubts during classes.
Carlos O.
I had the pleasure of working alongside Vineeta during her Marketing Analytics bootcamp, and I can attest that she is an exceptional individual with a wealth of experience as a brand marketing manager. Vineeta's experience in the industry gives her a unique perspective on marketing analytics, and her dedication to mastering the subject was evident throughout the bootcamp. She has an incredible attention to detail and always strives for excellence in everything she does. Vineeta is an excellent team player who fosters a positive working environment, and she is always willing to share her insights and expertise. I have no doubt that the skills and knowledge Vineeta gained from the Marketing Analytics bootcamp will be an asset to any organization she chooses to join.
Vyas Adithya
Vineeta is a hardworking student with a high degree of creativity and analytical acumen in marketing. Her technical prowess, curiosity to solve problems coupled with her creative mindset makes her an asset in the marketing analytics space. She is also very much people oriented and a thorough team player who is able to empower team members on crucial decisions. She is a wonderful student and I absolutely enjoyed all her doubts during classes.
Carlos O.
I had the pleasure of working alongside Vineeta during her Marketing Analytics bootcamp, and I can attest that she is an exceptional individual with a wealth of experience as a brand marketing manager. Vineeta's experience in the industry gives her a unique perspective on marketing analytics, and her dedication to mastering the subject was evident throughout the bootcamp. She has an incredible attention to detail and always strives for excellence in everything she does. Vineeta is an excellent team player who fosters a positive working environment, and she is always willing to share her insights and expertise. I have no doubt that the skills and knowledge Vineeta gained from the Marketing Analytics bootcamp will be an asset to any organization she chooses to join.
Vyas Adithya
Vineeta is a hardworking student with a high degree of creativity and analytical acumen in marketing. Her technical prowess, curiosity to solve problems coupled with her creative mindset makes her an asset in the marketing analytics space. She is also very much people oriented and a thorough team player who is able to empower team members on crucial decisions. She is a wonderful student and I absolutely enjoyed all her doubts during classes.
Carlos O.
I had the pleasure of working alongside Vineeta during her Marketing Analytics bootcamp, and I can attest that she is an exceptional individual with a wealth of experience as a brand marketing manager. Vineeta's experience in the industry gives her a unique perspective on marketing analytics, and her dedication to mastering the subject was evident throughout the bootcamp. She has an incredible attention to detail and always strives for excellence in everything she does. Vineeta is an excellent team player who fosters a positive working environment, and she is always willing to share her insights and expertise. I have no doubt that the skills and knowledge Vineeta gained from the Marketing Analytics bootcamp will be an asset to any organization she chooses to join.
Vyas Adithya
Vineeta is a hardworking student with a high degree of creativity and analytical acumen in marketing. Her technical prowess, curiosity to solve problems coupled with her creative mindset makes her an asset in the marketing analytics space. She is also very much people oriented and a thorough team player who is able to empower team members on crucial decisions. She is a wonderful student and I absolutely enjoyed all her doubts during classes.
Credentials
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Product Marketing Foundations
LinkedInAug, 2022- Sep, 2024 -
Social Media Marketing
HubSpot AcademyJul, 2022- Sep, 2024 -
Google Digital Unlocked
GoogleJun, 2020- Sep, 2024
Experience
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Milano Vice
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Restaurants
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1 - 100 Employee
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Growth Marketing
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Jul 2023 - Present
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SBI Card
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India
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Banking
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1 - 100 Employee
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Senior Brand Marketing Manager
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Apr 2021 - Jan 2022
• Led online marketing campaigns for 6 product launches, including influencer marketing, PR activations and developing consumer communications – additional revenue generated 13%• Spearheaded digital campaigns to increase awareness through guided YouTube content. Increased views using paid media across Facebook, Instagram, YouTube, Disney+; reaching 65 Mn+ YouTube views• Increased card spends by 12% through focussing on high value customer cohorts for engagement and cross-sell campaigns• Led card digitization project resulting in 8 Mn USD savings; received Elite project of the year award• Brand Custodian: Created brand guidelines and communication SOPs to improve cohesiveness, ensured adherence across channels• Managed ongoing creative projects - gathered cross-functional inputs and communicated a sharp brief to creative and digital media agencies to ensure high quality output and on-time delivery Show less
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Brand Marketing Manager
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Apr 2019 - Mar 2021
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FCB Interface
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India
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Advertising Services
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100 - 200 Employee
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Brand Services Manager
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Oct 2017 - Mar 2019
• Managed marquee accounts like Fox Life, Horlicks, McCain, Mahindra Auto with annual revenues of USD 1.5 Mn; handled entire service lifecycle from client brief discussions, creative insights and design implementation to post campaign performance• Converted high valued clients (National Geographic, Merino) bringing in USD 500k of additional revenue• Developed brand strategy for Mahindra KUV100 (Leading Indian Auto Manufacturer), developing product positioning, online and on-ground media creatives. Resulted in 200k unit sales in the launch year; now source of 6% revenue• Orchestrated 360° marketing campaigns across digital (Facebook/YouTube/Google) and traditional channels (print, TVC, Radio, OOH) in international markets (LATAM, Asia) for Mahindra Auto• Received Cannes Glass lion and Yellow pencil at D&AD awards for a social messaging campaign; garnering 20 Mn+ impressions across Digital, Print & Radio (Client: India’s largest newspaper - Times of India)• Oversaw shooting and post-production for 20+ AVs/TVCs/OOH/still shoots with budgets up to USD 1Mn – managed multiple stakeholders including creative teams, media agencies and production houses• Identified growth opportunities with existing clients via horizontal brand expansion; resulting in 37% revenue increase Show less
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Sr Account Executive
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Mar 2016 - Sep 2017
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Education
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2023 - 2023
WBS CODING SCHOOL
Marketing Analytics -
2022 - 2022
StartSteps
Compass Course -
2012 - 2014
IBS Mumbai
Master of Business Administration - MBA, Marketing and Human Resources -
2008 - 2011
Amity School of Communication
BJMC, Specialisation in Public Relations
Community
