Experience

IndieVisual.in

• Technology, Information and Media
• 1 - 100 Employee

• Co-Founder

  • Oct 2021 - Present

  Making videos is hard. It shouldn't be. Making videos is hard. It shouldn't be.



Genesis Infra

• India
• Construction

• Director

  • Jan 2018 - Dec 2021

  I'm a Founder/Director at Genesis Infra - we're a business that provides one-stop design+build solutions for office and commercial spaces. In the last two years, I've led initiatives to bring in new tech & reporting systems to improve efficiency, provide structure and manage costs better. In an industry where it's notoriously hard to scale, we've tripled turnover in two-ish years. I'm a Founder/Director at Genesis Infra - we're a business that provides one-stop design+build solutions for office and commercial spaces. In the last two years, I've led initiatives to bring in new tech & reporting systems to improve efficiency, provide structure and manage costs better. In an industry where it's notoriously hard to scale, we've tripled turnover in two-ish years.



Dockabl

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Advisor

  • Nov 2017 - Jan 2019

  Driving the marketing strategy for Dockabl, India's premier tech startup in the employee experience and performance management space. Driving the marketing strategy for Dockabl, India's premier tech startup in the employee experience and performance management space.



Saab

• Sweden
• Defense and Space Manufacturing
• 700 & Above Employee

• Marketing Director, Communications

  • Apr 2011 - Jul 2017

  Headed Marketing Communications for Saab in India. Saab, from Sweden, is among the world's leading defence and aerospace companies, with a very strong focus on innovation, R&D and building future-ready systems. I was Responsible for: • Devising and implementing communications strategy and action plans for India • Building brand awareness about Saab and key products and projects through online/offline advertising, presence at industry events, and media engagement• Managing social media strategy for India• Handling product marketing campaigns for systems such as Gripen, RBS 70 NG, et al.• Managing media relations, and media buying across print, online, trade publications and TV. • Writing a whole lot of ad copy, articles and more.



Think Big Education

• Entrepreneurial Ventures

  • Mar 2009 - Mar 2011

  • I launched an educational venture in the field of coaching for management entrance exams, running two coaching centers in Gurgaon. I was one of three partners that founded the business. I was looking after all aspects of marketing, including social media, on-ground branding and identification of potential customers. I was also the English faculty. • I launched a cafe called Caffeine in June 2009 in an office complex in Noida. Took care of all aspects of setting up the business, including staffing, vendor management, décor, branding and logistics.



Bennett Coleman and Co. Ltd. (Times Group)

• India
• Newspaper Publishing
• 700 & Above Employee

• Senior Brand Manager

  • Sep 2006 - Jan 2009

  Handled key branding/marketing/event responsibilities, including Digital Media Marketing of campaigns such as Lead India and Teach India. Handled key branding/marketing/event responsibilities, including Digital Media Marketing of campaigns such as Lead India and Teach India.



NDTV

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Business Reporter

  • May 2005 - Dec 2005

  IT/Telecom Reporter for NDTV Profit IT/Telecom Reporter for NDTV Profit