Vincenzo Viola

Brand / Marketing Consultant at vince.
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area
Languages
  • English -
  • Italian -

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Bio

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Experience

    • Marketing Services
    • 1 - 100 Employee
    • Brand / Marketing Consultant
      • Feb 2023 - Present

      Helping brands get to the point. Applying my experience working with brands globally, to work one-on-one with your brand locally. https://vinceviola.com/ Helping brands get to the point. Applying my experience working with brands globally, to work one-on-one with your brand locally. https://vinceviola.com/

    • Board Member, Non-Executive Director
      • Feb 2017 - Present

      AIM – Asian Integrated Media, founded in Hong Kong in 2003, represents premium media titles and digital platforms across Asia, Australia, Europe and North America. These titles include Cathay Pacific & Cathay Dragon and other inflight media, Condé Nast International and Newsweek to name just a few. With an exceptionally strong network of over 40 experienced media sales professionals, AIM offers representation across 16 countries. It is the combination of experience, longstanding client relationships and our network of sales offices which ensures that AIM delivers the maximum level of advertising revenue for all of our media partners. AIM is the pre-eminent media sales partner of choice.

    • Switzerland
    • Airlines and Aviation
    • 700 & Above Employee
    • Marketing Advisor: International Air Transport Association (IATA)
      • Jun 2020 - Sep 2020

      In the midst of COVID-19, working with IATA and its communications team in Geneva, assisting with the creation of a marketing strategy and content for the COVID-19 ‘FlySafe’ global recovery campaign. In the midst of COVID-19, working with IATA and its communications team in Geneva, assisting with the creation of a marketing strategy and content for the COVID-19 ‘FlySafe’ global recovery campaign.

    • Australia
    • Media Production
    • 1 - 100 Employee
    • CEO
      • Jan 2019 - Apr 2020

    • Advertising Services
    • 700 & Above Employee
    • CEO, SMART Australia
      • Apr 2017 - Mar 2018

      SMART Advertising Agency (A division of McCann Worldgroup) SMART Advertising Agency (A division of McCann Worldgroup)

    • Australia
    • Travel Arrangements
    • 1 - 100 Employee
    • Advisory Board
      • Apr 2014 - Mar 2017

      The Express Travel Group is a proudly Australian owned and operated travel company headquartered in Melbourne, and with offices in Sydney, Brisbane, Adelaide and Perth. In its 32 years of existence, the Company has developed into one of the most respected travel groups in the country, representing the largest group of independent travel agencies in Australia. These agencies are members of the Company's agency groups, the Select Travel Group, the Independent Travel Group and italktravel retail franchise network.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Managing Director (Consultant), Asia
      • Jul 2016 - Dec 2016

      Responsible for growing and managing business across Asia Pacific region, rolling out a series of new generation strategy tools to advertisers, using technology and data science to support advertising planning processes and creative content solutions. Responsible for growing and managing business across Asia Pacific region, rolling out a series of new generation strategy tools to advertisers, using technology and data science to support advertising planning processes and creative content solutions.

    • Australia
    • Hospitality
    • 1 - 100 Employee
    • Board Member
      • Nov 2014 - Oct 2016

      Restaurant & Catering Australia (R&CA) is the national association that leads and represents the interests of the 35,000 restaurants and catering businesses across Australia. In addition to actively pursuing national issues and projects of relevance to its members (such as workplace relations), R&CA is committed to ensuring that the industry is recognised as one of excellence, professionalism, profitability and sustainability within its broader social and economic contribution. This includes promoting and advocating the value of the restaurant experience to the public. In order to achieve these goals, R&CA proactively campaigns and lobbies all levels of Government to ensure that the views of our members are heard in the public domain.

    • Advertising Services
    • 700 & Above Employee
    • Managing Director, EVP
      • 1999 - Mar 2014

      Responsible for managing the global integrated advertising agency team for Cathay Pacific Airways and Dragonair across 27 markets. Responsible for managing the global integrated advertising agency team for Cathay Pacific Airways and Dragonair across 27 markets.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Partner
      • 1997 - 1999

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Group Account Director
      • 1992 - 1996

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Account Director
      • 1989 - 1992

Education

  • RMIT University
    Business/Advertising, Advertising
    1981 - 1983
  • Monash University
    Australian Direct Marketing Association, Direct Marketing
    -

Community

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