Experience

UBI Business School

• Belgium
• Higher Education
• 1 - 100 Employee

• Director of Marketing

  • Aug 2023 - Present

• Marketing Lecturer

  • Sep 2015 - Present

  - Create and deliver the marketing syllabus for first year Bachelor students using both theoretical and practical approaches.

• Dean

  • Oct 2019 - Aug 2023

  Responsible in the implementation of UBI Business School's operational and academic strategies within the Luxembourg campus. Head of Marketing endeavours across campuses and development of the Alumni community.



Lycée classique de Diekirch

• Luxembourg
• Primary and Secondary Education
• 1 - 100 Employee

• Lecturer In Marketing

  • Feb 2016 - Aug 2021

  Create and deliver the marketing syllabus for Media Writing diploma students using both theoretical and practical approaches. Create and deliver the marketing syllabus for Media Writing diploma students using both theoretical and practical approaches.



Naturalis Balance

• Luxembourg

• Founder

  • Dec 2016 - Aug 2020

  Active as of February 2017, Naturalis Balance strives to improve people's health through the sale of food supplements and sharing health experiences with our active community. Anyone can contribute on both the website and Facebook page! Active as of February 2017, Naturalis Balance strives to improve people's health through the sale of food supplements and sharing health experiences with our active community. Anyone can contribute on both the website and Facebook page!



Editus Luxembourg

• Luxembourg
• Advertising Services
• 100 - 200 Employee

• Marketing Manager

  • Aug 2013 - Sep 2014

  - Managed the conception and implementation of multi channel marketing strategies (online referencing on Editus.lu, SEO/SEA, database files, etc.), created direct marketing campaigns (emailing, newsletter, online advertisements), continuously analysed the needs of clients in order to ensure their return on investment, optimised business development opportunities for the sales force, provided field training for the commercial team and established sales/marketing processes. - Results: Ensured a return on investment for Editus clients through precise customer segmentation with adapted marketing/communication programs. Show less



Alcimed

• France
• Business Consulting and Services
• 200 - 300 Employee

• Consultant - International Marketing

  • May 2011 - Dec 2012

  - Conducted multiple market research studies, managed a team of consultants, developed training programs, performed KOL mappings, organised & chaired advisory boards/field client workshops, interviewed field experts and conducted strategic country analyses across multiple fields. - Results: Proposed sustainable strategic recommendations to industrial clients whilst promoting the need for flexibility and creative adaptability across projects. - Conducted multiple market research studies, managed a team of consultants, developed training programs, performed KOL mappings, organised & chaired advisory boards/field client workshops, interviewed field experts and conducted strategic country analyses across multiple fields. - Results: Proposed sustainable strategic recommendations to industrial clients whilst promoting the need for flexibility and creative adaptability across projects.



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Junior Multi Channel Marketing Manager

  • Aug 2010 - Feb 2011

  - Drafted the business plan for the Multi Channel Marketing team strategy, conducted market research and feasibility studies for alternative marketing strategy/opportunities, as well as assisted in the launch of various E-marketing campaigns, including the Pfizer Animal Health website. - Results: Established the foundations for the new Multi Chanel Marketing team allowing for its expansion and success within the company through significant revenue stream from E-marketing campaigns. - Drafted the business plan for the Multi Channel Marketing team strategy, conducted market research and feasibility studies for alternative marketing strategy/opportunities, as well as assisted in the launch of various E-marketing campaigns, including the Pfizer Animal Health website. - Results: Established the foundations for the new Multi Chanel Marketing team allowing for its expansion and success within the company through significant revenue stream from E-marketing campaigns.



Eli Lilly and Company

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• European Medical Education Officer

  • Mar 2009 - Aug 2009

  - Assisted in the development of the team’s global intranet site and communication platform, as well as promoted medical education for cardiologists via events, seminars and medical meetings. - Results: Increased productivity within cross country medical education teams and organised the firm's largest European Acute Coronary Syndrome Forum. - Assisted in the development of the team’s global intranet site and communication platform, as well as promoted medical education for cardiologists via events, seminars and medical meetings. - Results: Increased productivity within cross country medical education teams and organised the firm's largest European Acute Coronary Syndrome Forum.



World Health Organization

• Switzerland
• International Affairs
• 700 & Above Employee

• Market Analyst Intern

  • Jun 2008 - Sep 2008

  - Performed a thorough market research on China’s supply and demand of Anti-TB drugs. - Results: Established first contact for the TB Partnership with alternative quality suppliers in China. - Performed a thorough market research on China’s supply and demand of Anti-TB drugs. - Results: Established first contact for the TB Partnership with alternative quality suppliers in China.



Roche

• Switzerland
• Biotechnology Research
• 700 & Above Employee

• Student Scientist

  • Jul 2006 - Jul 2007

  - Revolutionised the entire sample handling process by integrating a LIMS in the laboratory of the Clinical Pharmacology Unit. - Results: Important increase in productivity within the sample handling laboratory and was awarded the “Roche Customer Satisfaction Awards 2007” - Revolutionised the entire sample handling process by integrating a LIMS in the laboratory of the Clinical Pharmacology Unit. - Results: Important increase in productivity within the sample handling laboratory and was awarded the “Roche Customer Satisfaction Awards 2007”