Vincent Nicol 🗻
Chief Strategy Officer at GourmetPro- Claim this Profile
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Bio
Credentials
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International Kikizake Shi
日本酒サービス研究会・酒匠研究会連合会Jan, 2017- Nov, 2024 -
Japanese Language Proficiency Test N1
JEES - Japan Educational Exchanges and ServicesJan, 2015- Nov, 2024 -
Business Japanese Proficiency Test
JETRO - Japan External Trade OrganizationJan, 2014- Nov, 2024
Experience
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GourmetPro - Food & Beverage Experts
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Japan
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Business Consulting and Services
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1 - 100 Employee
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Chief Strategy Officer
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Sep 2019 - Present
GourmetPro is a global network of talents enabling F&B companies to scale their teams and deliver their growth opportunities on demand. - Our expertise: Market Entry / Expansion / Innovation - Our network: 100 local business-builders, in 20+ markets GourmetPro is a global network of talents enabling F&B companies to scale their teams and deliver their growth opportunities on demand. - Our expertise: Market Entry / Expansion / Innovation - Our network: 100 local business-builders, in 20+ markets
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UNFILTER
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Japan
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Food and Beverage Services
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1 - 100 Employee
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President
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Jun 2019 - Present
UNFILTER is a specialized wine & spirits strategic consulting firm, striving to boost our top-tier partners' business expansion in Japan, across: - Consultancy: strategic partnerships, acquisition, RTM strategy, distribution model transformation, innovation strategy - Acceleration: Local advisory, Go-to-market execution, new channels expansion, NPD - Ventures: Assistance and mentoring of high potential Japanese founders www.unfilter.jp/ UNFILTER is a specialized wine & spirits strategic consulting firm, striving to boost our top-tier partners' business expansion in Japan, across: - Consultancy: strategic partnerships, acquisition, RTM strategy, distribution model transformation, innovation strategy - Acceleration: Local advisory, Go-to-market execution, new channels expansion, NPD - Ventures: Assistance and mentoring of high potential Japanese founders www.unfilter.jp/
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Molson Coors Beverage Company
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United States
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Food & Beverages
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700 & Above Employee
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Head of Marketing
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Aug 2017 - Apr 2019
For the Japanese subsidiary of Molson Coors, the world’s fifth-largest brewer (net sales: $11 billion). Managing a brand portfolio that included ZIMA (20+ million units/year in Japan), MILLER and BLUE MOON (USA #1 craft beer).● Redefined and created impactful strategies for Ready-to-Drink and Beer categories, engaging Global, APAC and Japan's teams● Led a major marketing transformation to significantly grow sales in convenience stores and supermarkets channels across the country● Raised ZIMA awareness, reaching the highest score among all foreign brands (beer, spirits, wine…)● Successfully launched MILLER GENUINE BRAND in a saturated market, capturing interest with powerful activations and promotions ● Recruited, developed, and engaged up-and-coming marketing talents. Raised the local team's visibility to the global marketing teams ● Partnered with SUMMER SONIC (#1 Music Festival) to list a limited edition in the No.1 Convenience Store chains (10,000+ stores) Show less
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ZIMA Brand Manager
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Nov 2014 - Jul 2017
As manager of ZIMA (leading foreign brand in Japan with 20+ millions unit sold/year), I delivered three years of strong market share growth in a struggling market segment, along with other key achievements - including:● Developing five original products and gaining leadership in convenience stores and supermarket channels● Raising brand consideration with a complete shift towards the digital frontier, utilising social media, programmatic ads, and web magazines● Establishing the largest music endorsement and partnership network in the industry Show less
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SAVENCIA
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France
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Food and Beverage Manufacturing
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700 & Above Employee
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Brand Manager Japan
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Jan 2008 - Mar 2014
For the Japan subsidiary of Savencia, the world’s no.4 cheese group and no.1 cheese specialists (net sales: $5 billion). Managing brands like GERARD (#1 premium cheese in Japan ) and TARTARE, with a portfolio of 30+ premium brands. ● Launched TARTARE and raised it as the second-largest brand of the segment within just 2 years ● Refreshed GERARD (no.1 brand in the company) with a new identify and product range ● Developed 20+ unique, tailor-made products ● Created new supply routes, negotiating specific formats, shelf life and transfer prices with factories, selected logistics suppliers, implemented repack labor workshop in Japan. ● Co-managed distributor account (Snow Brand Megmilk Group, #1 dairy maker), negotiated targets and monitored plans ● Managed Seijo Ishii, #1 retailer account, weekly met top chains buyers (AEON, Itoyokado, Seiyu…) Show less
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Direct Sales
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Sep 2007 - Jan 2008
Crafting premium wine sales and in-store events across Seibu-Sogo department stores and Yamaya liquor shops. Crafting premium wine sales and in-store events across Seibu-Sogo department stores and Yamaya liquor shops.
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French Trade Commission
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Government Administration
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1 - 100 Employee
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Intern
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Jun 2006 - Sep 2006
Analysed high-tech competitive clusters and organised a prospect mission for elite French companies. Analysed high-tech competitive clusters and organised a prospect mission for elite French companies.
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Education
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2019 - 2019
INSEAD
Leading in a Transforming World - Certificate, Leadership, Innovation, Strategy in the age of digital disruption (15 weeks) -
2019 - 2020
NUCB Business School
Executive MBA Short Programs / Essentials, Finance, Accounting, M&A, Strategy -
2001 - 2006
Sciences Po Toulouse
Master's degree, in International Relation -
2003 - 2004
Università di Pavia
Student Exchange Program - 1 year, Scienze Politiche
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