Vincent Lui

Senior Data Analyst, Data Science at 數碼通
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Hong Kong, Hong Kong SAR, HK

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Experience

    • China
    • Technology, Information and Internet
    • Senior Data Analyst, Data Science
      • Aug 2023 - Present

      香港特別行政區 - Consolidate various data sources to create a single source of truth for the data science team - Validate model features if they work as intended by conducting unit test - Evaluate ML model performance - Create data labelling and tagging for ML training data set - Analyze business performance to derive strategic solution for business growth

    • United Kingdom
    • Internet Marketplace Platforms
    • 700 & Above Employee
    • Planning and Performance Associate, Operations Strategy
      • Jul 2021 - Aug 2023

      Hong Kong - Conduct competitive research and analyses to position our company against direct competitors in all the marketplaces for strategic planning to enhance our advantages and improve our weaknesses. - Establish simulations of direct competitor's rider cost per order with published service fee structure and schemes, using statistical methods like regression, min-max normalization, and frequency distribution. The result had been escalated to the C level in HQ for setting a profitability target… Show more - Conduct competitive research and analyses to position our company against direct competitors in all the marketplaces for strategic planning to enhance our advantages and improve our weaknesses. - Establish simulations of direct competitor's rider cost per order with published service fee structure and schemes, using statistical methods like regression, min-max normalization, and frequency distribution. The result had been escalated to the C level in HQ for setting a profitability target for the local management team. - Utilize the rider incentive budget to improve delivery service level and rider supply in underperforming or undersupplied zones. With the relocation of the incentive budget, our operations strategy team successfully maintain the service metrics ahead of the benchmark by 1 to 2 percentage points consistently. - Optimize delivery operations with performance analysis to manage the entire HK rider population and strike a balance between the interests and experiences of riders, restaurants, and customers by controlling service coverage and delivery network. - Own one of the levers in the local rider cost reduction project to simulate a restructure of service fees with historical data. The result shows that the lever could save up to 4% of rider cost, however, the lever is considered the high-risk-high-return last resort due to immeasurable risk in rider sentiment. - Work on rider retention analysis to identify the most unfavorable delivery areas for riders to identify the root cause of those underperforming zones. By controlling the delivery direction and distance, we successfully improve the service metrics KPI by 5 percentage points without hurting restaurant selection. - Has been appointed to be Looker champion to provide Looker 101 training to new joiners and handle daily Looker questions like creating custom dimensions and custom filters. Show less

    • Hong Kong
    • Financial Services
    • 1 - 100 Employee
    • Data Analyst
      • Aug 2017 - Jul 2021

      Hong Kong - Automated 30+ business reports on Excel using VBA and saved 1000+ hours from manual updates annually. - Analyzed operational data to identify trends, patterns, and insights, and made recommendations to enhance loan application handling efficiency and quality. - Conducted analysis of loan data to identify risk factors and reduced the rate of non-performance loans. - Conducted Cohort analysis for the loan life cycle to reduce delinquency and write-off rate for credit control and derive… Show more - Automated 30+ business reports on Excel using VBA and saved 1000+ hours from manual updates annually. - Analyzed operational data to identify trends, patterns, and insights, and made recommendations to enhance loan application handling efficiency and quality. - Conducted analysis of loan data to identify risk factors and reduced the rate of non-performance loans. - Conducted Cohort analysis for the loan life cycle to reduce delinquency and write-off rate for credit control and derive tenor strategic planning for risk control. - Standardized procedure of data entry and minimized manual input on the system to ensure data accuracy and consistency for future analysis. - Built visualizations and dashboards using Excel to communicate key performance metrics and insights to senior management. - Collaborated with cross-functional teams in ad hoc analysis to support business decisions and improve processes.

    • Management Trainee
      • Aug 2016 - Aug 2017

      Hong Kong SAR - Assisted in the management of daily operations in different teams, including sales, credit control, risk control, and operations. - Acted as interim sales team supervisor leading a team of two and successfully achieved sales targets of all loan types. - Analyzed loan portfolio performance and made recommendations.

Education

  • 香港科技大學
    Bachelor of Science - BS, Applied Mathematics w/ Minor in Actuarial Science
    2012 - 2016

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