Vincent Su
Marketing & Digital Specialist at RHB Singapore- Claim this Profile
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Bio
Wani Razak
I’ve had a pleasure working with Vincent in delivering my digital marketing services to him and his team at PSB Academy. Vincent is calm, polite and a strategic thinker who is very knowledgeable in digital marketing and is well aware of the education industry’s whereabouts. He communicates clearly and knows what he wants to achieve. With his guidance and advice, my team and I are able to produce excellent results for PSB Academy every quarter! Thank you so much Vincent for your support and the positive vibes you bring into every of our meetings.
Nicholas Teo
Vince is a strong digital marketer who focuses on ensuring the foundations of SEO and SEM are flawlessly established. Ever since joining PSB, Vince has supported me in both understanding the intricacies of the business as well as shared his knowledge and insights into the education industry in Singapore which has enabled me to finetune my campaigns and messaging to better target previously untapped audiences to drive growth for the business. He is a team player who holds strong ideals but yet is patient in sharing his knowledge and insights with the wider team.
Wani Razak
I’ve had a pleasure working with Vincent in delivering my digital marketing services to him and his team at PSB Academy. Vincent is calm, polite and a strategic thinker who is very knowledgeable in digital marketing and is well aware of the education industry’s whereabouts. He communicates clearly and knows what he wants to achieve. With his guidance and advice, my team and I are able to produce excellent results for PSB Academy every quarter! Thank you so much Vincent for your support and the positive vibes you bring into every of our meetings.
Nicholas Teo
Vince is a strong digital marketer who focuses on ensuring the foundations of SEO and SEM are flawlessly established. Ever since joining PSB, Vince has supported me in both understanding the intricacies of the business as well as shared his knowledge and insights into the education industry in Singapore which has enabled me to finetune my campaigns and messaging to better target previously untapped audiences to drive growth for the business. He is a team player who holds strong ideals but yet is patient in sharing his knowledge and insights with the wider team.
Wani Razak
I’ve had a pleasure working with Vincent in delivering my digital marketing services to him and his team at PSB Academy. Vincent is calm, polite and a strategic thinker who is very knowledgeable in digital marketing and is well aware of the education industry’s whereabouts. He communicates clearly and knows what he wants to achieve. With his guidance and advice, my team and I are able to produce excellent results for PSB Academy every quarter! Thank you so much Vincent for your support and the positive vibes you bring into every of our meetings.
Nicholas Teo
Vince is a strong digital marketer who focuses on ensuring the foundations of SEO and SEM are flawlessly established. Ever since joining PSB, Vince has supported me in both understanding the intricacies of the business as well as shared his knowledge and insights into the education industry in Singapore which has enabled me to finetune my campaigns and messaging to better target previously untapped audiences to drive growth for the business. He is a team player who holds strong ideals but yet is patient in sharing his knowledge and insights with the wider team.
Wani Razak
I’ve had a pleasure working with Vincent in delivering my digital marketing services to him and his team at PSB Academy. Vincent is calm, polite and a strategic thinker who is very knowledgeable in digital marketing and is well aware of the education industry’s whereabouts. He communicates clearly and knows what he wants to achieve. With his guidance and advice, my team and I are able to produce excellent results for PSB Academy every quarter! Thank you so much Vincent for your support and the positive vibes you bring into every of our meetings.
Nicholas Teo
Vince is a strong digital marketer who focuses on ensuring the foundations of SEO and SEM are flawlessly established. Ever since joining PSB, Vince has supported me in both understanding the intricacies of the business as well as shared his knowledge and insights into the education industry in Singapore which has enabled me to finetune my campaigns and messaging to better target previously untapped audiences to drive growth for the business. He is a team player who holds strong ideals but yet is patient in sharing his knowledge and insights with the wider team.
Credentials
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WSQ Diploma in Adult and Continuing Education (DACE)
SkillsFuture SGFeb, 2021- Oct, 2024 -
Certified Career Advisor (CCA) Certificate of Completion
Workforce SingaporeJan, 2021- Oct, 2024 -
WSQ Advanced Certificate in Training and Assessment
SkillsFuture SGDec, 2015- Oct, 2024 -
Nutritional Therapist Professional Diploma
The Health Sciences Academy (UK)Dec, 2014- Oct, 2024 -
Google Ads Search Certification
GoogleOct, 2022- Oct, 2024 -
Google Analytics Certification
GoogleOct, 2022- Oct, 2024
Experience
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RHB Singapore
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Singapore
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Financial Services
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200 - 300 Employee
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Marketing & Digital Specialist
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Dec 2022 - Present
Primarily responsible for analysing and driving digital transformation and related marketing initiatives across all channels including website, mobile apps and live conversations. Developed dashboards and solutions for reporting of campaign and business-related performances. Some successes include: • Digital Analytics:Consolidated most digital assets and touchpoints under a single Google Data Studio dashboard for the team’s monitoring and analysis of bank-wide user experience and digital marketing KPIs. • SEO/SEM Optimisation:Conducted new keyword research for website revamp and restructured paid search strategy/ad copies. • Revision of Processes: Optimised team’s creative and marketing content approval process under a legal/risk framework. Show less
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PSB Academy
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Singapore
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Higher Education
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200 - 300 Employee
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Marketing Analytics Specialist
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Jan 2021 - Dec 2022
Primarily responsible for providing actionable business insights to address key strategic/tactical performance. Developed tools for tracking, analysing, and reporting of marketing performance, and consumer insights to relevant business departments.
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Digital Marketing Specialist
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Jul 2019 - Jan 2021
Primarily responsible for strategising and executing B2C and B2B marketing activities for School of Business and Management. Developed fresh marketing engagement strategies for future products and business initiatives with Out-of-home, Google Ads, Facebook, Linkedin advertising and business partnerships to drive awareness and revenue generations for the school, universities and programmes.
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Kaplan Higher Education Academy and Kaplan Learning Institute
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Wilkie edge Singapore
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Assistant Marketing Manager
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Oct 2015 - Jul 2019
Primarily responsible for strategising and executing B2C marketing activities to support student enrolment revenue. Performed market research and competitive analysis for business development directors. Swiftly developed team expertise in digital marketing across multiple channels such as Email, Google, Facebook and LinkedIn to create awareness and deliver conversions for specific universities and programmes. Primarily responsible for strategising and executing B2C marketing activities to support student enrolment revenue. Performed market research and competitive analysis for business development directors. Swiftly developed team expertise in digital marketing across multiple channels such as Email, Google, Facebook and LinkedIn to create awareness and deliver conversions for specific universities and programmes.
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NTUC LearningHub
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Singapore
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Professional Training and Coaching
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300 - 400 Employee
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Senior Product Executive
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Dec 2012 - Oct 2015
Primarily responsible for driving and executing B2B and B2C marketing activities to support business objectives. Provided strategic mentoring to entire company marketing team on best practices for content creation, events, email marketing, social media, SEO/ SEM, web analytics, website development and social media channels. Primarily responsible for driving and executing B2B and B2C marketing activities to support business objectives. Provided strategic mentoring to entire company marketing team on best practices for content creation, events, email marketing, social media, SEO/ SEM, web analytics, website development and social media channels.
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Fujitsu
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IT Services and IT Consulting
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700 & Above Employee
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Marketing Executive
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Jan 2012 - Oct 2012
Primarily responsible for driving and executing B2B marketing activities across seven countries in ASEAN and India to support business revenue and market penetration of new ScanSnap and fi-series. Primarily responsible for driving and executing B2B marketing activities across seven countries in ASEAN and India to support business revenue and market penetration of new ScanSnap and fi-series.
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Marketing Executive/ Strategic Sales
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Oct 2008 - Dec 2011
• Identified and developed new strategic accounts leads • Reporting to the senior marketing manager on planning and implementation of various marketing and advertising activities in overseas markets. • Identified and developed new strategic accounts leads • Reporting to the senior marketing manager on planning and implementation of various marketing and advertising activities in overseas markets.
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Education
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2021 - 2021
Equinet Academy
WSQ Search Engine Optimisation (SEO) Certification Course, ICT-SNM-3006-1.1 Integrated Marketing -
2019 - 2019
Hackwagon Academy
DS101: Introduction to Python Programming, Data Science -
2011 - 2012
SMA Institute of Higher Learning & Murdoch University (Perth)
Bachelor of Commerce (BCom), Marketing and Management -
2002 - 2006
Informatics Computer School & National Computing Centre (UK)
International Advanced Diploma in Computing -
Workforce Development Agency (WDA)
BM-RM-301E-1 Facilitate Compliance with Legislative and Regulatory Requirements, PDPA Compliance
Community
