Experience

CREATIVE SPA MANAGEMENT, LLC

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Director

  • Feb 2022 - Present



Rise Up Digital LLC

• Bloomingdale, New Jersey, United States

• Owner

  • Jun 2020 - Present



Generations Brands

• United States
• Engineering Services
• 1 - 100 Employee

• Marketing Director

  • Feb 2021 - Feb 2022

  Oversee all channels of marketing including, but not limited to, website/SEO, social media, email marketing and digital ads Oversee all channels of marketing including, but not limited to, website/SEO, social media, email marketing and digital ads



Planned Companies

• United States
• Real Estate
• 400 - 500 Employee

• Digital Marketing Manager

  • Feb 2019 - Feb 2021

  • Oversee entire digital marketing efforts for 12 states and nine regions • Write marketing collateral for various products and services • Build, market and host client webinars on our latest offerings • Oversee social media content creation including writing copy and adding images where appropriate. • Design and follow a 12-month social media campaign calendar • Responsible for daily posting to all social media channels (Facebook, LinkedIn, Instagram) • Perform hashtag research on a weekly basis to be sure we are using the appropriate tags and keywords in each post. • Responsible for building and launching all social media ads (Facebook, LinkedIn, Instagram) and Google Adwords • Monitor A/B testing of social media ads • Build appropriate landing pages and tracking forms for all social media ads • Stay up-to-date with the latest social media and digital marketing trends in the industry. • Responsible for reporting all campaign results including conversion rate and KPI metrics • Adjust specific campaigns when needed to achieve greatest ROI • Oversee e-mail marketing efforts including designing a monthly newsletter and designing content for a 210-day drip campaign Responsible for reporting results on all e-mail marketing campaigns and efforts • Responsible for writing and SEO’ing content pages and blogs for the company website • Build and maintain all Google My Business profiles for each local market • Film and edit video projects on demand using Camtasia Video Editor • Maintain company YouTube page including weekly video uploads and optimization of videos for YouTube SEO • Meet or exceed all deadlines for marketing projects • Provide marketing support where needed to other departments Show less



GANJ - Gastroenterology Associates of New Jersey

• United States
• Medical Practices
• 1 - 100 Employee

• Executive Marketing Assistant/Social Media Coordinator

  • Aug 2015 - Feb 2019

  • Work closely with marketing chairman to execute overall marketing strategies for the company. • Design and execute social media strategy. • Schedule and execute paid social media advertisements. • Monitor SEO, AdWords, SEM Campaigns. • Write company newsletter through Constant Contact. • Communicate with patients on daily basis through website and social media. • Worked on large marketing projects such as but not limited to: o GANJ Billboard Project 2017 o CBS March Madness Commercial- 2018 o YouTube Commercial Campaigns • Write, collaborate on, edit all content for the website. o Including weekly blog • Handle production of all marketing materials. • Gather website data for decision making on a daily basis through Google Analytics. • Prepare weekly blogs for the company website. • Oversee Doctor Reputation Management Online Program. o Organize and respond to doctor reviews on various health websites. o Make sure each doctor’s address/telephone numbers are up to date. • Designed magazine/newspaper/brochure ads with our graphic design team. • Attend webinars/seminars on up-to-date technology and social media trends. Show less



Cedar Crest, Inc. - Retirement Living

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Dining Services

  • Jul 2007 - May 2015

  • Check with residents to ensure that they are enjoying their meals and resolve problems. • Serve food to residents, and prepare or serve specialty dishes at tables as required. • Clean and sanitize work areas, equipment, utensils, dishes, or silverware. • Store food in designated containers and storage areas to prevent spoilage. • Prepare a variety of foods, such as meats, vegetables, desserts, according to customers' orders or supervisors' instructions, following approved procedures. • Assist cooks and kitchen staff with various tasks as needed. • Train new associates on overall facility policies and procedures Show less



IYB Basketball

• Bergen County, New Jersey

• Social Media Marketing Intern

  • May 2014 - Oct 2014

  • Updated and promote all social media accounts. • Write weekly blog for company website to be shared on social media. • Researched the latest social media trends, analyzing competitors, set goals. • Conducted video editing of live games and practice footage for website and social media. • Updated and promote all social media accounts. • Write weekly blog for company website to be shared on social media. • Researched the latest social media trends, analyzing competitors, set goals. • Conducted video editing of live games and practice footage for website and social media.