Vincent Lok

Social Media and Content Lead at IMC Pan Asia Alliance
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG
Languages
  • English Native or bilingual proficiency
  • Mandarin Professional working proficiency
  • Thai Professional working proficiency
  • Cantonese Limited working proficiency
  • Indonesian Elementary proficiency

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Credentials

  • Lifesaving
    Singapore Life-Saving Society
    Sep, 2014
    - Nov, 2024

Experience

  • IMC Pan Asia Alliance
    • Singapore
    • Financial Services
    • 1 - 100 Employee
    • Social Media and Content Lead
      • Apr 2023 - Present

      Establish and align all content production processes within the group of businesses • Create a content framework to ensure quality input from every business unit • Collaborate with team leads to establish standard operating procedures for content development Lead the development of the content strategy during Group Branding and Communication team’s major brand revamp exercise • Establish a style guide that aligns with the new brand’s tone of voice and conveys its values consistently • Establish social media presence and raise brand awareness Show less

  • Criteo
    • France
    • Advertising Services
    • 700 & Above Employee
    • Content Strategist, APAC
      • May 2022 - Apr 2023

      Develop global and regional content strategy for customer success via multiple platforms and tools. • Create content for in-platform support and guidance, sales enablement, knowledge base, product tours, videos, and articles. • Develop technical activation content to educate and enable customers to create, manage, and troubleshoot their marketing campaigns. • Revamped support centre content for improved customer experience of using self-help content. Collaborate with global teams in product, marketing, sales, user experience, and analytics for content-driven campaigns to improve activation, platform/product adoption and self-service. • Manage across tools and communication channels to ensure quality user experience. • Coordinate with teams to achieve clear product update communications, effective user interface guides/tours, and user-friendly self-help content. • Copyedit to ensure content is true to brand voice and style. Show less

  • Marsh Asia
    • Singapore
    • Insurance
    • 300 - 400 Employee
    • Senior Content Developer
      • Jan 2021 - May 2022

      Develop, manage and implement Asia regional content strategy.• Lead the development and implementation of marketing, media and communications campaign content (webpages with focus on SEO, emails, digital and social media posts, infographics, brochures, presentation slides, etc.) for Southeast, East and South Asia.• Manage digital and social content to drive brand growth regionally and in-country.• Engage with senior management to promote their external profiles through media content and securing media features/speaking opportunities.• Research and build content and knowledge in more than 10 different industries (F&B, Technology, Credit, Energy, etc.) and business enablers like risk management and employee health benefits.• Established an effective content framework and built the foundation for Marsh Asia’s regional content production and media release process to achieve the business’s growth objectives and increased brand awareness.Improve marketing campaigns.• Improve marketing results through analytics (Google Analytics and Salesforce).• Support A/B testing of several content versions for tracking content resonance with audience.Develop internal communications and PR content.• Lead the development of internal communications content for business leaders.• Prepare scripts and speeches for business leaders.• Created CEO’s special 30th work anniversary commemorative video to drive company’s key internal and external messages. Show less

    • Vice President, Regional Marketing and Communications (maternity cover)
      • Aug 2021 - Dec 2021

      Provide marketing and communications expertise and support for the business leader of Mercer Marsh Benefits, the employee health and benefits business of Marsh Asia (maternity cover for Vice President, Regional Marketing and Communications).• Create and lead marketing campaigns to promote the leaders, services and expertise of Mercer Marsh Benefits.• Coordinate global, regional and local marketing efforts.• Promoted and elevated the Mercer Marsh Benefits leader as a prominent female leader in the industry by getting her the Insurance Business Asia Elite Women 2021 award.• Secured a prominent speaking opportunity for Mercer Marsh Benefits leader at the HR Magazine HR Tech Festival 2021 to promote thought leadership on people risks. Show less

    • Content Developer (Merged with Marsh Asia)
      • Nov 2019 - Jan 2021

      • Curate value-adding content for clients and prospects• Drive internal content development and editing process• Manage content producers• Expand digital content capability

  • JLT Asia
    • Hong Kong
    • Insurance
    • 1 - 100 Employee
    • Content Developer
      • Apr 2018 - Nov 2019

      • Developed and edited content for Marketing and Communications, eLearning platform, client-facing documents and thought leadership articles• Published in industry magazines (British Chamber of Commerce, China-Britain Business Council, etc.)• Collaborated with clients, external parties and internal teams to create published articles and marketing pieces

    • Executive Assistant
      • Aug 2017 - Mar 2018

      • Support Deputy CEO in gathering & analysing information, identifying issues and providing recommendations.• Assist Deputy CEO in setting up a structured communications process within Asia.• Collaborate with various teams of different nationalities, backgrounds and specialties.• Work closely with members of Senior Management on various initiatives and projects.• Assist Deputy CEO in monthly and quarterly reporting to Global HQ.• Work with the PA to manage and prioritise Deputy CEO’s diary and appointments. Show less

  • National University of Singapore
    • Singapore
    • Higher Education
    • 700 & Above Employee
    • Temporary Junior Research Assistant
      • Jan 2015 - Aug 2017

      • Translate academic Thai documents to English.• Assist in concordance project.

    • Writing and Communication Hub Tutor
      • Feb 2015 - Mar 2017

      • Give one-to-one consultations to undergraduates and graduate students on improving their academic papers.• Facilitate conversation classes for improving communication and presentation skills.

  • - Freelance Writer
    • Singapore
    • Freelance Writer
      • Aug 2014 - Aug 2017

      • Research, write and interview personalities for magazines. • Published in The Peak and Barcode magazine. • Research, write and interview personalities for magazines. • Published in The Peak and Barcode magazine.

  • SPH Media
    • Singapore
    • Media Production
    • 700 & Above Employee
    • Editorial Intern
      • May 2015 - Jul 2015

      • Covered and published news articles for the 28th SEA Games held in Singapore from June 5-16, 2015. • Published three exclusive pieces (one feature, two human interest). • Covered and published news articles for the 28th SEA Games held in Singapore from June 5-16, 2015. • Published three exclusive pieces (one feature, two human interest).

  • Khon Kaen University
    • Khon Kaen, Thailand
    • Intern
      • Aug 2014 - Sep 2014

      • Received ambassadors and international student groups in formal receptions. Scribed for discussions between ambassadors and representatives from Khon Kaen University. • Supported the organisation and planning of activities for international students, such as ASEAN Cultural Trip to Amphawa 2014 and International Students Day (welcoming event). • Translated official documents, receipts, and online articles from Thai to English. • Received ambassadors and international student groups in formal receptions. Scribed for discussions between ambassadors and representatives from Khon Kaen University. • Supported the organisation and planning of activities for international students, such as ASEAN Cultural Trip to Amphawa 2014 and International Students Day (welcoming event). • Translated official documents, receipts, and online articles from Thai to English.

  • Robb Report Singapore, Indochine Media Pte Ltd
    • Singapore
    • Editorial Intern
      • May 2014 - Aug 2014

      • Wrote articles assigned by editors. Interviewed chefs, sommeliers, and hotel PR managers for some of the larger features. Went for media events and tastings in editors’ capacities. • Wrote and pitched articles on food, art & design, fashion and luxury beats in the July to October issues. • Wrote articles assigned by editors. Interviewed chefs, sommeliers, and hotel PR managers for some of the larger features. Went for media events and tastings in editors’ capacities. • Wrote and pitched articles on food, art & design, fashion and luxury beats in the July to October issues.

Education

  • National University of Singapore
    Bachelor of Arts with Honours, Southeast Asian Studies
    2012 - 2017

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