Experience

Trapview

• Slovenia
• Information Technology & Services
• 1 - 100 Employee

• Chief Executive Officer Trapview France

  • Apr 2022 - Present

  Trapview France ambition is to contribute to a better environment providing farmers best decision making tools : It is a game changing solution : It monitors and forecast pest situation in the field, allowing grower to make better plant protection decisions, and to improve end product quality. My objective is to develop Trapview on French and Spanish markets, so every farmer can benefit from this solution. Trapview France ambition is to contribute to a better environment providing farmers best decision making tools : It is a game changing solution : It monitors and forecast pest situation in the field, allowing grower to make better plant protection decisions, and to improve end product quality. My objective is to develop Trapview on French and Spanish markets, so every farmer can benefit from this solution.



LIMAGRAIN

• France
• Farming
• 700 & Above Employee

• Head of Marketing & Communication - BU Vilmorin-Mikado

  • 2018 - Jan 2021

  MARKETING OVERALL INCREASEAfter having structured global french-japanese marketing team, I set-up a new team dedicated to business and market intelligence. And I include within marketing perimeter out-sourcing sales business so we make our market presence optimal.COMMUNICATION PROGRESSIONI define a strategy for our 2 commercial brands. I deploy a new organization ofr our communication division, widening its perimeter to more general communication domains (corporate, crisis...).BUSINESS EXCELLENCEWith strong team implication, I reorganize our product offer, reducing the SKU number by 1/3. I launch along with sales management, a "business excellence" project to improve sales forecasting, pricing, product launch success, market intelligence and digitalization.I developped marketing and communication role while we were going through fast sales increase period, including acquisitions integration and merge with a japanese BU.I organized marketing team (moving from 17 to 31 employees while turnover was doubling), clarified it's missions (vis a vis other divisions), developed a 5 year strategic approach per species and rationalized assortment management (phase-in/phase-out process, SKU number reduced by 1/3). I also created a division in charge of market and business intelligence. I included sales to other seed companies within marketing perimeter.I increased communication division perimeter out of it's traditional activities, built web strategy, renewed and implemented globally new brand platform. Show less

• Head of International Sales & Marketing - BU Mikado Kyowa Seed

  • 2015 - 2019

  BUSINESS STRUCTURATIONI am in charge of Asian markets to the exception of Japan.I support Chinese sub fast sales growth and organize with its manager it's merge with another sub of the Group.I finalize creation of Korean sub and define its commercial strategy with the manager I hire.I give priorities to South East Asia markets approach.PREPARATION OF MERGE TO COME WITH VILMORINMarketing team is young and with low international exposure. I train them to increase their expertise and develop tools that will facilitate merge with french counterpart.With both teams (french and japanese), we build the organigram of the future unique team. Marketing will be the first division in the company to fully act as a unique team despite geographical and cultural distance.COMMUNICATIONWith Vilmorin communication division, I define and implement communication plan for the new BU Vilmorin-Mikado. Show less

• Head of Marketing and Communication - BU Vilmorin

  • 2010 - 2015

  MARKETING SKILLS IMPROVEMENTI open marketing perimeter with a 5 year strategic approach, applied within concerned divisions (R&D, sales...). It allows each to have mid-term plan and the company to develop a consolidated strategic vision.Regarding assortment management, I build with the team tools and indicators that will allow optimization.COMMUNICATION STRUCTURATIONI clarify HQ vs Subs respective missions and set-up a new brand platform.



Syngenta

• Switzerland
• Farming
• 700 & Above Employee

• Product Business Manager

  • 2005 - 2010

  MAKE CHAIN AND CONSUMER EXIST IN A BtoB BUSINESS ENVIRONMENT I build 5 year business plan for my product offers (Cucurbits, then Tomato) for EAME Region, including for the first time a consumer driven chain approach. I set-up an innovation process with consumer focus. It allows offer reorganization and brings new targets for our R&D. Through direct approach with distribution (supermarkets), I launch on french market an innovative product : Kumato tomato. MAKE CHAIN AND CONSUMER EXIST IN A BtoB BUSINESS ENVIRONMENT I build 5 year business plan for my product offers (Cucurbits, then Tomato) for EAME Region, including for the first time a consumer driven chain approach. I set-up an innovation process with consumer focus. It allows offer reorganization and brings new targets for our R&D. Through direct approach with distribution (supermarkets), I launch on french market an innovative product : Kumato tomato.



Bioprim

• Perpignan (France)

• Sales Manager

  • 1995 - 2004

  First french trader specialized in import-export of fresh fruits and vegetables from organic farming. IMPORT-EXPORT I source product from growers in Europe (France, Spain, italy), Morocco and overseas. I manage sales division that I develop quantitatively (from 2 to 5 sales reps) and qualitatively (customer segmentation) to cope with company growth. I manage purchase on a daily basis. CEO EXECUTIVE ASSISTANT I take care of specific missions : strategic thinking, management of Spanish sub, negotiation with confreres, IT system change, Quality Insurance, organic certification. Show less



CACG

• France
• Environmental Services
• 100 - 200 Employee

• Consultant - Mission Agro-alimentaire Pyrénées

  • 1992 - 1995

  Organization supporting (sales, marketing, management) small food industries in the Pyrenees. SALES AND MARKETING CONSULTING I help businesses in market potential evaluation, and in sales strategy definition according to their (limited) resources. I build with them specific actions (packaging, leaflets, sales actions...) SALES AGENT MANAGEMENT I coach 2 sales reps (Supermarkets/Small retailers) who market products from the Pyrénées in France and Europe. I concretely participate to actions : Business fair participation (Sival, Anuga), In-store animations. Show less