Vincent Guerineau
Senior HubSpot Implementation Strategist & Responsible for the Growth Accelerator Program at Globalia - Experts numériques- Claim this Profile
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English Full professional proficiency
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French Native or bilingual proficiency
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Spanish Limited working proficiency
Topline Score
Bio
Simon Ross
Vincent is a great team player and a fast learner. He’s a master at managing successful marketing projects and delivering on time. Vincent is well versed in anything digital and adapts quickly to any tools in a B2B or B2C setting. A great guy to have on your team for his skills and personality.
Fabien Bonnet
It was an absolute pleasure to work with Vincent. He is an excellent team player and always goes the extra mile to resolve issues. Very focused and with strong attention to detail, he always delivers to a very high standard. Clients and the team were always relieved when Vincent was managing projects. We knew we would meet deadlines as it was all managed with a great degree of professionalism. I hope to work with Vincent again.
Simon Ross
Vincent is a great team player and a fast learner. He’s a master at managing successful marketing projects and delivering on time. Vincent is well versed in anything digital and adapts quickly to any tools in a B2B or B2C setting. A great guy to have on your team for his skills and personality.
Fabien Bonnet
It was an absolute pleasure to work with Vincent. He is an excellent team player and always goes the extra mile to resolve issues. Very focused and with strong attention to detail, he always delivers to a very high standard. Clients and the team were always relieved when Vincent was managing projects. We knew we would meet deadlines as it was all managed with a great degree of professionalism. I hope to work with Vincent again.
Simon Ross
Vincent is a great team player and a fast learner. He’s a master at managing successful marketing projects and delivering on time. Vincent is well versed in anything digital and adapts quickly to any tools in a B2B or B2C setting. A great guy to have on your team for his skills and personality.
Fabien Bonnet
It was an absolute pleasure to work with Vincent. He is an excellent team player and always goes the extra mile to resolve issues. Very focused and with strong attention to detail, he always delivers to a very high standard. Clients and the team were always relieved when Vincent was managing projects. We knew we would meet deadlines as it was all managed with a great degree of professionalism. I hope to work with Vincent again.
Simon Ross
Vincent is a great team player and a fast learner. He’s a master at managing successful marketing projects and delivering on time. Vincent is well versed in anything digital and adapts quickly to any tools in a B2B or B2C setting. A great guy to have on your team for his skills and personality.
Fabien Bonnet
It was an absolute pleasure to work with Vincent. He is an excellent team player and always goes the extra mile to resolve issues. Very focused and with strong attention to detail, he always delivers to a very high standard. Clients and the team were always relieved when Vincent was managing projects. We knew we would meet deadlines as it was all managed with a great degree of professionalism. I hope to work with Vincent again.
Credentials
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Content Marketing
HubSpot AcademyApr, 2022- Sep, 2024 -
Email Marketing
HubSpot AcademyApr, 2022- Sep, 2024 -
Inbound
HubSpot AcademyApr, 2022- Sep, 2024 -
HubSpot Sales Software
HubSpot AcademyFeb, 2023- Sep, 2024 -
Social Media Marketing
HubSpot AcademyFeb, 2022- Sep, 2024 -
HubSpot Marketing Software
HubSpot AcademyNov, 2022- Sep, 2024 -
Service Hub Software
HubSpot AcademyMay, 2022- Sep, 2024 -
Delivering Client Success
HubSpot AcademyApr, 2022- Sep, 2024 -
Digital Marketing
HubSpot AcademyApr, 2022- Sep, 2024 -
HubSpot CMS For Marketers
HubSpot AcademyApr, 2022- Sep, 2024 -
Inbound Marketing
HubSpot AcademyApr, 2022- Sep, 2024 -
Google Analytics
GoogleFeb, 2017- Sep, 2024
Experience
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Globalia - Experts numériques
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Canada
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Advertising Services
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Senior HubSpot Implementation Strategist & Responsible for the Growth Accelerator Program
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Jun 2020 - Present
- Audit digital competition, website, SEO, Google Analytics and HubSpot's configurations, make recommendations and implement the required optimizations; - Define, set up, monitor and optimize acquisition and traffic conversion strategies (persona, buyer’s journeys, content, capture tools, marketing automation, lead scoring ...) into leads according to the targeted objectives; - Define performance monitoring KPIs and configured Marketing dashboards accordingly in HubSpot to continuously optimize the set-up conversion funnels; - Train clients to master HubSpot according to their needs; - Define, set-up and constantly improve best practices to maximize retention of client's using the HubSpot platform.
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Digital Marketing Specialist
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Jan 2020 - Jun 2020
- Create and implement the company's digital strategy according to defined sales targets; - Generate leads based on the Inbound methodology and the awesome Hubspot tool; - Configure BI dashboards to follow and optimize lead generation results; - Coordinate all marketing matters (Website M&E, tradeshows, print material...). - Create and implement the company's digital strategy according to defined sales targets; - Generate leads based on the Inbound methodology and the awesome Hubspot tool; - Configure BI dashboards to follow and optimize lead generation results; - Coordinate all marketing matters (Website M&E, tradeshows, print material...).
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Digital Marketing Strategist
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Jun 2018 - Dec 2019
- Audited digital competition, website, SEO, Google Analytics and Hubspot's configurations, made recommendations and implemented the required optimizations;- Defined, set up, monitored and optimized acquisition and traffic conversion strategies (persona,buyer’s journeys, content, capture tools, marketing automation, lead scoring ...) intoleads according to the targeted objectives;- Defined performance monitoring KPIs and configured Marketing dashboards accordinglyin Hubspot to continuously optimize the set-up conversion funnels.
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Digital Marketing Manager
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Jul 2017 - Jun 2018
- Created estimates for maintenance and evolution's developments (up to 20K$), managed their sign-off then ensured their delivery on time and budget by working closely with project managers / design, back and front-end ressources;- Advised, created, managed/oversaw Search and Display (AdWords), native (Taboola/Outbrain) and social (Facebook) paid campaigns according to client's traffic acquisition target;- Kept clients updated about their project and budget's status.
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Interactive Media Advertising Coordinator
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Mar 2015 - Jul 2017
- Coordinated advertising on interactive medias to develop incoming traffic to client's and Globalia's affiliated sites;- Programmed advertising campaigns and monitored the results, especially on social networks to maximize ROI;- Selected and programmed the content on Globalia's affiliated sites;- Increased user engagement on these sites.
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Web Editor
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Aug 2014 - Mar 2015
- Coordinated the creation and launch of exclusive advertising campaigns on interactive medias;- Selected and programmed content to develop incoming traffic to http://www.tagtele.com/;- Developped content visibility and sharing on social networks;- Increased user engagement on the site.
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Montréal CityCrunch
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Canada
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Book and Periodical Publishing
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Web Editor In Chief
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Sep 2015 - Dec 2019
- Launched and develop blog's trafic, - Develop blog's community on Facebook, Instagram and Twitter, - Write various types of blog posts, - Recruit, train and support team of up to 8 bloggers, - Ensure editorial line is followed, - Develop promotional partnerships. - Launched and develop blog's trafic, - Develop blog's community on Facebook, Instagram and Twitter, - Write various types of blog posts, - Recruit, train and support team of up to 8 bloggers, - Ensure editorial line is followed, - Develop promotional partnerships.
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Syzygy
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United States
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Financial Services
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Web Account / Project manager
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Jun 2011 - Jun 2013
- Managed/developped client's accounts for 8 Mazda Europe's regional units (Automotive) + BNP Paribas-Fortis (bank sector), - Managed the localisation of european marketing campaigns on all the Mazda countries websites (20 at the time), - Ensured timely implementation of maintenance request on the AGCS-Allianz website (Insurance). - Managed/developped client's accounts for 8 Mazda Europe's regional units (Automotive) + BNP Paribas-Fortis (bank sector), - Managed the localisation of european marketing campaigns on all the Mazda countries websites (20 at the time), - Ensured timely implementation of maintenance request on the AGCS-Allianz website (Insurance).
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TMW
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India
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Industrial Machinery Manufacturing
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1 - 100 Employee
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Web Account Executive / Producer
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Sep 2008 - Jun 2011
In 2008, Infiniti launched its luxury automotive brand in Europe by communicating solely on digital channels. The 22 countries and 17 dealerships websites are at the base of this communication.- Coordinated the integration of the European marketing campaigns in the country websites,- Managed the maintenance and evolution's queries for the country and dealership websites,- Encouraged dealerships to update their websites.
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Account Coordinator
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Nov 2007 - Sep 2008
- Logistic and administrative support for a team of 20 people working on the Nissan Europe direct marketing account.- Assisted senior management in organizing workshops and corporate events.
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Education
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2014 - 2014
Connexion Graphique
Web Communication -
2005 - 2006
IFC
"CESAME" training, Business creation -
2003 - 2005
Pigier
BTS Assistant de Direction (equivalent to DEC-T), Administrative assistant
Community
