Experience

Coca-Cola Canada Bottling Limited

• Canada
• Manufacturing
• 700 & Above Employee

• Director, Regional Sales - Eastern Canada

  • Jul 2021 - Present

  11 Account Executives as direct reportsBusiness channels : - Grocery stores / CR + Gas / Wholesalers / FSOP restaurants / Touristy accounts / Post-Sec

• Area Sales Manager

  • Oct 2020 - Jul 2021

  - 6 District Sales Managers & 1 Sales Coordinator as direct reports- DSMs are in charge of 60 Sales reps + 60 merchandisers- Business channels : Grocery stores / Convenience retails / Drug stores / Food Service & On-premises- Territory: Greater Montreal Area + Trois-Rivieres - Work as a team to create and provide business strategies to exceed the annual sales plan and to improve operation metrics



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• District Sales Manager - Large store channel

  • Mar 2018 - Oct 2020

  - Manage 9 Sales reps + 2 Sales Execution Leaders in charge of 45 merchandisers - Business channels : Grocery stores & Drug stores- Territory: Montreal Island + South Shore - Maintain, enforce and negotiate CDI agreements with corporate and independent grocers- Business development and maintain customer relationships

• District Sales Manager - Small store channel

  • Jan 2017 - Feb 2018

  - 12 sales reps as direct reports- Business channels : Convenience stores / Drug stores / Food service & On-premises - Territory: Montreal South Shore & West Island - Maintain, enforce and negotiate volumetric agreements with independent convenience store owners- Business development and maintain customer relationships

• National Account Executive - FSOP channel

  • Aug 2014 - Jan 2017

  - In charge of 16 national accounts in the food service / on-premises business (FSOP) - Negotiate national agreements- Financial analyses & management of marketing budgets to create and coordinate promotions and advertising - Business development and maintain customer relationships

• Sales Coordinator

  • Sep 2013 - Aug 2014

• Sales Representative

  • Apr 2012 - Sep 2013



Labatt Breweries of Canada

• Beverage Manufacturing
• 700 & Above Employee

• Sales Representative

  • Mar 2011 - Apr 2012