Business Analyst

• Jul 2022 - Present

- Responsible for Marketing and Sales information feed - Optimizing business processes and proposition requirements - Data Analysis & Business Reporting - Responsible for Marketing and Sales information feed - Optimizing business processes and proposition requirements - Data Analysis & Business Reporting

Sales Enablement and Marketing Automation Specialist

• 2021 - Aug 2022

- Drive sales performance by succesfull qualified lead generation, creating a healthy sales funnel, attractive compensation plans and developing acquisition, up‑/cross sell and retention campaigns - Define and produce insights and metrics for campaign monitoring, accurate forecasting and identifying business opportunities and risks - Own CRM‑quality regarding quota attainment, pipeline and structure - Project management retention: CRM‑design regarding new subscription propositions - Drive sales performance by succesfull qualified lead generation, creating a healthy sales funnel, attractive compensation plans and developing acquisition, up‑/cross sell and retention campaigns - Define and produce insights and metrics for campaign monitoring, accurate forecasting and identifying business opportunities and risks - Own CRM‑quality regarding quota attainment, pipeline and structure - Project management retention: CRM‑design regarding new subscription propositions

Sales Campaign Manager

• 2014 - 2020

Translating go to market strategies into efficient sales processes through segmentation, multi‑channel campaigns and standardized revenue and pipeline reporting. Responsible for preparing, targeting, implementating, analyzing and optimizing data driven B‑to‑B sales campaigns to promote online presence, appearence and exposure for medium and small businesses.- Drive sales performance by succesfull qualified lead generation, developing sales tools, challenging compensation plans, creating a healthy sales funnel and working cross functionally with different departments- Developing insights for sales monitoring, accurate forecasting and identifying business opportunities and risks- Project management: CRM‑design for new subscription propositions- Share best practices with sales leaders across the European Directories Group

Sr Sales Analyst

• Sep 2006 - Dec 2013

- Sales planning (120 fte/€ 30M), allocation of campaigns for both sales and direct marketing; KPI & target setting, commission calculations, analysis and forecasting- Teamlead regional sales support regarding order handling, preparing outlook meetings and organizing sales trainings and events- Process and data management: master integrating workflows, data and systems after a merger

Area Sales Analyst

• Sep 2002 - Aug 2006

National Sales Analyst Key Accounts

• Jul 1999 - Aug 2002

Marketing & Research Executive

• Sep 1998 - Jun 1999

- Development marketing information system 'Reserveerlijn' - Marketing research regarding entertainment offer 'ShowBizCity' - Development marketing information system 'Reserveerlijn' - Marketing research regarding entertainment offer 'ShowBizCity'

Planning & Control Executive

• Nov 1996 - Jun 1998

Stimulating interdepartmental cooperation by planning optimization and internal communication plan Stimulating interdepartmental cooperation by planning optimization and internal communication plan