Experience

Fireshine Games

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Product Manager

  • Mar 2020 - Present

  As a Product Manager within Marketing for Sold Out it's my job to see games from signing to launch and after, dealing with all aspects of the marketing for the project. This starts with getting an understanding of the game and creating a brand plan, then a campaign strategy. This includes making decisions such as Messaging tone, target audience, platforms to utilise, competitors and comparative titles, events to bring the title to and many more decisions. After all the planning is done it's then my duty to see everything through the door and action the plans, making sure that the right resource is in place for Community, PR, Advertising, Influencers and Content creation. I also have to create, maintain and allocate marketing budgets to ensure maximum return on investment. Additional to above I also help with things such as age ratings and communications with first party platforms. Show less



Bossa Games

• United Kingdom
• Computer Games
• 1 - 100 Employee

• Product Marketing Manager

  • Oct 2016 - Feb 2019

  My primary role when I was a Marketing Assistant was to bring my knowledge of the streaming platform “Twitch” to the front in delivering fun, engaging content for the “Worlds Adrift” Community. Secondary roles included crafting sales messaging with appropriate visual content for the social pages. I also worked on informative yet entertaining videos for BossaStudios’ main Youtube channel “wearebossa”. As I moved into a Product Marketing Manager Position I moved away from the creation of content itself and began focusing more on the underlining strategies that would be used to drive acquisition and maintain retention during the soft release of the unreleased title “Decksplash”. This included community management, working with email data, influencer outreach and planning PR runs. Part of the challenge I had to face included changing perspective of the project both internally and externally as it had been met with mixed sentiment. Bringing my solutions to the fold, I completely refreshed the game branding to better meet potential consumers, whilst starting a small focus group of players which saw weekly growth to get live feedback / sentiment on the titles current positioning. This resulted in seeing a complete turnaround of opinion both internally and externally seeing potential where there had only been doubt. Resources for this project were low so I was the only member of marketing assigned; this left both the strategy and execution solely to me, with the assistance of two of the developers remaining on the project. It was my planning that led us to the creation of a “Free Week” campaign to get players into the game as the company was after rapid growth. During that week we reached over 60,000 new players and saw reviews upwards of 80% positive on steam. My wide range of skills has allowed me to create work along all mediums and platforms with my innate understand of gaming communities allowing myself to position that work accordingly. Show less



GAME Digital

• Retail
• 700 & Above Employee

• Assistant Manager

  • Mar 2014 - Aug 2016

  With my time in this management role I monitored the overall situation in the store as well as completing managerial paperwork and reviewing current staff performances. I was made a trusted key holder and would regularly have to deal with the managing the of stores’ P&L (Profit and Loss) to maintain a profitable business. As part of my responsibilities I would also deal with large quantities of cash which I would then store securely inside the store safe. Remaining calm in high stress situations was key in order to effectively deal with any situations that could occur in the workplace. Whilst in this position I was expected to lead and was to be seen as a role-model for other staff members, this included training new members of staff on the more rudimentary of tasks and then passing on the more specialist skills required in other unique situations. I also performed tasks such as dealing with customer satisfaction and enforcing company policies, both tasks requiring a level of delicate handling to reach a maximal result. Show less