Experience

Excelerate Asia

• Malaysia
• Business Consulting and Services
• 100 - 200 Employee

• Lead Digital Marketing Instructor

  • Mar 2021 - Present

  - Led and mentored more than 200 digital marketing learners from diverse backgrounds and levels, including executives, managers, and entrepreneurs. - Created and delivered 40-hour bootcamp digital marketing training programs covering business model, value propositions, marketing, and analytics. - Achieved NPS of 90.3% and received a learner’s instructor score of 4.85 out of 5 consistently from students. - Led and mentored more than 200 digital marketing learners from diverse backgrounds and levels, including executives, managers, and entrepreneurs. - Created and delivered 40-hour bootcamp digital marketing training programs covering business model, value propositions, marketing, and analytics. - Achieved NPS of 90.3% and received a learner’s instructor score of 4.85 out of 5 consistently from students.



Me Books

• Singapore
• E-Learning Providers
• 1 - 100 Employee

• Growth Marketing Manager

  • Apr 2019 - Jun 2020

  - Led a marketing team of 7 at an edu-tech startup, driving app downloads by developing blogs, lead magnets, short and long form videos, and paid ads. - Expanded the product's digital presence to 3 new countries. - Collaborated with international influencers, local government bodies, local and international brands (MBO, Ace Edventure, and Om Nom) to raise awareness and develop incentives for new markets. - Led a marketing team of 7 at an edu-tech startup, driving app downloads by developing blogs, lead magnets, short and long form videos, and paid ads. - Expanded the product's digital presence to 3 new countries. - Collaborated with international influencers, local government bodies, local and international brands (MBO, Ace Edventure, and Om Nom) to raise awareness and develop incentives for new markets.



Sunway Property

• Malaysia
• Real Estate
• 200 - 300 Employee

• B2B Marketing Senior Executive

  • May 2018 - Mar 2019

  - Drove awareness and positioning of Sunway's townships as prime investment locations for potential investors and aggregators/multipliers.- Brought in a total of 12,968 individuals from various high-net-worth Singaporean, Dutch, and Malaysian organizations through B2B initiatives.- Achieved a cost per acquisition of RM40.57 through offline activations, driving potential clients to physical property showrooms.- Coordinated and managed end-to-end B2B/B2G event from proposal to operations to post event data analysis. Show less

• Digital Marketing Senior Executive

  • May 2016 - May 2018

  - Manage the organization's main social media channels (FB, IG, LI, YT and websites).- Saved the organization RM150,000 in agency fees in 2017 by establishing an internal team of 2 interns at every quarter.- Increased the organization’s facebook page average organic posting reachby 281.65% in the year of 2017.



Yellow Thumbprint

• Kuala Lumpur, Malaysia

• Account Executive

  • Mar 2013 - Apr 2016

  - Project management, supervision, and execution of ATL, BTL, and digital marketing for clients. - Taking & giving proper brief between client & team (designers, programmers, & copywriters). - Managing client servicing for various industries including Food (Sauce), FMCG, Property, Pearl, Manufacturing, Hair Care, Solid Timber Flooring, Country Resorts, and Dermatology. - Project management, supervision, and execution of ATL, BTL, and digital marketing for clients. - Taking & giving proper brief between client & team (designers, programmers, & copywriters). - Managing client servicing for various industries including Food (Sauce), FMCG, Property, Pearl, Manufacturing, Hair Care, Solid Timber Flooring, Country Resorts, and Dermatology.