VP Marketing, Sustainability & Corporate Comms

• Jan 2022 - Present

Privileged to market the most nutritious of foods with the lowest environmental footprint, I work with dedicated marketing and sustainability teams across our international operations to promote the #1 global fresh produce brand for the #1 global fresh produce company. Marketing responsibilities include Media Relations, PR , Event Management, Generic Promotion initiatives, Industry Representation, Market Research and Consumer Insights, B2B and B2C Advertising, e-Commerce and Digital Media, Consumer Branding, Category Management, Corporate Communications, New Product Development and Retail Innovation. Sustainability responsibilities include the evolution of group and local sustainability strategy, internal and external promotion of best sustainable practices to key stakeholders and the measurement and management of organisational impact. Show less

Group Marketing & Sustainability Director

• Jan 2014 - Dec 2021

Responsible for the coordination of all facets of Total Produce group corporate marketing strategy including; Media Relations, PR , Event Management, Generic Promotion initiatives, Industry Representation, B2B and B2C Advertising, e-Commerce, Consumer Branding, Category Management, Corporate Communications, New Product Development, Retail Innovation, Sustainability and Corporate Social Responsibility and the strategic development of Social & Digital Media platforms. Oversight of ongoing group strategy to become an ever more sustainable business- measuring and managing the impact of our operations, promoting good health and well-being and ensuring that best agronomic and sustainable practices are engrained into our operations right across our supply chain from farm to fork. Show less

European Marketing Manager

• Jan 2007 - Jan 2014

Creating and putting in place a new, distinctive & contemporary corporate identity for the newly formed Total Produce, coordinating the group's pan-European marketing function, supporting the commercial division and promoting Total Produce as the market leader in European fresh produce.

BOD member & Chairperson-Promotion, Communication & Image Committee

• Mar 2007 - Present

As a member of the Board Of Directors, I represent the interests of Total Produce, our stakeholders and the wider industry re: the technical, commercial and legislative issues confronting our sector to the institutions of the European Union. As chair of the PCIC, I work with peers to better promote fresh produce consumption across the continent. As a member of the Board Of Directors, I represent the interests of Total Produce, our stakeholders and the wider industry re: the technical, commercial and legislative issues confronting our sector to the institutions of the European Union. As chair of the PCIC, I work with peers to better promote fresh produce consumption across the continent.

Marketing Manager

• Jan 2001 - Dec 2006

Key Account Manager

• Feb 1999 - Dec 2000

Managing all facets of one of Fyffes core product lines with a key Irish retailer including; Commercial Agreements, Quality Assurance and Category Management.

Customer Care Development Executive

• Aug 1997 - Jan 1999

Fresh Produce Sales & Merchandiser role across the North East of Ireland