Experience

Insight Edge

• United Arab Emirates
• Financial Services

• VP Sales / Digital Ad Strategies and Revenue Development Services

  • Sep 2016 - Present

  Interact with major advertisers offering breakthrough ad solutionsUncover new business lead opportunitiesProvide revenue development services and advice for TV, Radio, Newspaper and Digital companies Interact with major advertisers offering breakthrough ad solutionsUncover new business lead opportunitiesProvide revenue development services and advice for TV, Radio, Newspaper and Digital companies



The Colorado Springs Gazette, LLC

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Manager New Business Development / Major and National Accounts

  • Nov 2014 - Sep 2016

  Manage New Business Development – Generated over $1 million in new and incremental sales growthManage Major/National Accounts – Included contract negotiationsManage Pay for Performance Advertising Program – Led team to achieve or exceed goals monthly Manage New Business Development – Generated over $1 million in new and incremental sales growthManage Major/National Accounts – Included contract negotiationsManage Pay for Performance Advertising Program – Led team to achieve or exceed goals monthly

• Vice President of Sales

  • Oct 2013 - Oct 2014

  New Business Development – Assist media companies drive new revenue during difficult timesNewspaper Consulting - Consulted with Newspapers to grow revenue with both existing and new product development New Business Development – Assist media companies drive new revenue during difficult timesNewspaper Consulting - Consulted with Newspapers to grow revenue with both existing and new product development



Clarity Media Group

• United States
• Entertainment Providers

• Director of Major Accounts

  • Mar 2007 - Sep 2013

  Successful management of Key accounts including JC Penney, Sports Authority, Big 5 Sporting Goods, Michaels, etc. Annual goal $3 million.Management of distribution products including insert wraps, print & deliver products, front page notes, polybags with annual goal of $1.5 million.Responsible for sales training of company distribution products. Successful management of Key accounts including JC Penney, Sports Authority, Big 5 Sporting Goods, Michaels, etc. Annual goal $3 million.Management of distribution products including insert wraps, print & deliver products, front page notes, polybags with annual goal of $1.5 million.Responsible for sales training of company distribution products.



R Life Magzazine

• Publisher

  • Mar 2005 - Mar 2007

  Launched R Life Magazine, one of Reno’s premier community and lifestyle magazines.Responsible for every aspect of magazine development including concept, distribution, editorial, sales, and operational management, resulting in profitability and continued sales growth beginning with the premier issue Launched R Life Magazine, one of Reno’s premier community and lifestyle magazines.Responsible for every aspect of magazine development including concept, distribution, editorial, sales, and operational management, resulting in profitability and continued sales growth beginning with the premier issue



Western Colorprint

• United States

• Regional Sales Manager

  • Jan 1996 - Mar 2005

  Successfully maintained Print Relationships at over 175 Newspapers throughout the Western U.S. totaling over 20 million in circulation.Responsible for planning and implementing sales strategies, which resulted in 9 consecutive years of comics advertising growth and 1.2 billion advertising pieces sold in 2004.Perform sales training for newspaper sales staff including comics advertising sales strategies and direct advertiser sales calls with newspaper staff.Coordinate and negotiate multi-market advertiser buys for National and Regional advertisers throughout the U.S. Many buys include 100+ newspaper publicationsWork closely with newspaper management staff to develop pricing and marketing strategies specifically designed to produce incremental revenue by targeting non-traditional (direct mail and broadcast) advertisers.



ADVO

• United Kingdom
• Insurance
• 1 - 100 Employee

• Major Account Executive

  • Jan 1991 - Jan 1996

  Utilized extensive direct mail advertising expertise and successful sales techniques to develop, expand, and manage key account advertising programs throughout the Northern California and Northern Nevada Areas.Served as the Company’s Major Account Executive and recognized by superiors as a key source of corporate revenue.Interacted closely with corporate executives, business owners, and managers to identify client’s advertising needs, conduct market analysis, and develop revenue enhancing programs using direct mail, micromarketing, and other creative strategies.Honored every year for exceeding sales quotas, reaching annual sales goals, and developing new advertising concepts