Experience

Biotiful Gut Health

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Chief Marketing Officer

  • May 2023 - Present

  Gut Health made tasty. Improving the nation’s Gut Health, in the simplest and most delicious way. Responsible for innovation, marketing and product for the UK’s #1 Kefir brand. Gut Health made tasty. Improving the nation’s Gut Health, in the simplest and most delicious way. Responsible for innovation, marketing and product for the UK’s #1 Kefir brand.



When in Rome | B Corp™

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Non Executive Director

  • Jun 2021 - Present

  Decarbonising the wine industry. When in Rome Wine wants to help the rest of the world enjoy wine like the Italians do – in a more social, healthy, and environmentally sustainable way. Decarbonising the wine industry. When in Rome Wine wants to help the rest of the world enjoy wine like the Italians do – in a more social, healthy, and environmentally sustainable way.



Beyond

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Non Executive Director

  • Apr 2022 - Present

  Beyond: Putting Data to Work is an award-winning data science, analytics and strategic data solutions and consulting business. ​ We help our clients use data to transform their businesses. By better understanding their customers and business operations they drive efficiency gains and business improvements, ultimately delivering competitive advantage. Beyond: Putting Data to Work is an award-winning data science, analytics and strategic data solutions and consulting business. ​ We help our clients use data to transform their businesses. By better understanding their customers and business operations they drive efficiency gains and business improvements, ultimately delivering competitive advantage.



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Integrated Consumer Experience Director (FTC)

  • Feb 2022 - Feb 2023

  Creating the best possible experience across all Danone brands, at every touchpoint of the consumer journey. Led and embedded a newly created team of 16 post Danone UK&I's restructure. Brands I was responsible for included Alpro, Actimel, Activia, Aptamil, Cow & Gate, Light & Free, Oykos, Evian, Harrogate Water, Volvic. Member of the Diversity & Inclusion Leadership team Creating the best possible experience across all Danone brands, at every touchpoint of the consumer journey. Led and embedded a newly created team of 16 post Danone UK&I's restructure. Brands I was responsible for included Alpro, Actimel, Activia, Aptamil, Cow & Gate, Light & Free, Oykos, Evian, Harrogate Water, Volvic. Member of the Diversity & Inclusion Leadership team



itsu [grocery]

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• DTC Director / Strategic Innovation Projects (FTC)

  • Jun 2021 - Feb 2022

  Full end to end responsibility for large scale strategic projects. Scoped D2C opportunity space for itsu grocery, including developing full working concept of brilliant'box, an Asian Inspired Recipe Box business and a new product concept to premiumise the noodle category. Full end to end responsibility for large scale strategic projects. Scoped D2C opportunity space for itsu grocery, including developing full working concept of brilliant'box, an Asian Inspired Recipe Box business and a new product concept to premiumise the noodle category.



Koh

• Australia
• Retail
• 1 - 100 Employee

• UK Country Director (GM)

  • Mar 2021 - Jun 2021

  Koh is one simple and effective whole home cleaning system that does the job of 20 traditional products. Free from harsh chemicals, fragrances, phosphates and parabens so it's the safer choice for you and the family. Koh is eco-certified, vegan and cruelty-free. Our system is refillable to remove unnecessary plastic from your clean routine. Koh is one simple and effective whole home cleaning system that does the job of 20 traditional products. Free from harsh chemicals, fragrances, phosphates and parabens so it's the safer choice for you and the family. Koh is eco-certified, vegan and cruelty-free. Our system is refillable to remove unnecessary plastic from your clean routine.



Fever-Tree

• United Kingdom
• Food and Beverage Services
• 200 - 300 Employee

• Global Marketing Director

  • Oct 2017 - Mar 2021

• Marketing Director - UK

  • Oct 2016 - Oct 2017



Trailer Park Group

• United States
• Advertising Services
• 300 - 400 Employee

• Director

  • Nov 2015 - Oct 2016

  Helping bring a trailer load of Hollywood glamour to London. Founding member of the UK arm of the world's leading Entertainment and Content Marketing Agency. My responsibilities included defining the agency's business strategy and setting up the Client Services department. This included leading the Red Bull TV Content Marketing business globally which we won 5 weeks after opening our doors for business. In the first year of business I brought on board some amazing clients including Red Bull TV, Disney and Alton Towers to name a few. Show less



WCRS

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Group Business Director

  • Jul 2012 - Jan 2016

  Fast Jets, Nodding dogs and Government. Responsible for cross discipline teams delivering digital transformation, ATL, social, PR and BTL. Client lead on: Royal Air Force (Engine) Dept. Work and Pensions (Engine) Dept. International Trade (formerly Dept. UK Trade and Investment) (Engine) Churchill Insurance (WCRS) BMW (Engine) NOW TV (WCRS) Agency Man of the Year 2014 Fast Jets, Nodding dogs and Government. Responsible for cross discipline teams delivering digital transformation, ATL, social, PR and BTL. Client lead on: Royal Air Force (Engine) Dept. Work and Pensions (Engine) Dept. International Trade (formerly Dept. UK Trade and Investment) (Engine) Churchill Insurance (WCRS) BMW (Engine) NOW TV (WCRS) Agency Man of the Year 2014



Karmarama

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Sep 2010 - Jul 2012

  Plusnet Broadband - National brand launch (Lead strategic agency delivering TV, Print, Digital & CRM Wells and Young's Brewery: Bombardier Beer - Bang On! Campaign with Rik Mayall including TV, Website, Digital content, Social Media, Print and BTL. Courage Beer Brands and Kirin - Print Lastminute.com - TV, Print, Experiential, Digital Plusnet Broadband - National brand launch (Lead strategic agency delivering TV, Print, Digital & CRM Wells and Young's Brewery: Bombardier Beer - Bang On! Campaign with Rik Mayall including TV, Website, Digital content, Social Media, Print and BTL. Courage Beer Brands and Kirin - Print Lastminute.com - TV, Print, Experiential, Digital



IPA (Institute of Practitioners in Advertising)

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Ambassador to the 2012 Olympic Games

  • Jul 2011 - Mar 2012

  Agency Member of the IPA Ambassador programme for this summer's greatest event. Agency Member of the IPA Ambassador programme for this summer's greatest event.



Iris

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Global Marketing Manager

  • Jan 2010 - Sep 2010

  Global New Business and Marketing role for the iris group, working across all regions supporting 10+ local offices.

• Account Executive to Account Director

  • Sep 2006 - Jan 2010

  Joined iris as part of their graduate intake in 2006.Key areas of focus: ATL, Sponsorship, Online, CRM & RetailBarclaycard (working as part of iris Digital)Sony Ericsson Integrated comms including ATL, Digital & BTLSony Ericsson UK & Ireland SponsorshipSouthern Comfort WE (Integrated comms)



STA Travel

• Student Brand Ambassador

  • May 2004 - Jun 2006

  Student Brand Ambassador for the Student travel service covering both University of Leicester and DMU. Student Brand Ambassador for the Student travel service covering both University of Leicester and DMU.



Slingshot

• Dallas/Fort Worth Area

• Account Executive

  • Jun 2005 - Sep 2005

  I worked across the Jack Daniels, Dr. Pepper (Print & Digital) and United Way (Print & TV) accounts in a support role, monitoring competitor activity, producing account supporting materials and gaining exposure to the creative and planning processes on large brand briefs. I worked across the Jack Daniels, Dr. Pepper (Print & Digital) and United Way (Print & TV) accounts in a support role, monitoring competitor activity, producing account supporting materials and gaining exposure to the creative and planning processes on large brand briefs.



University of Leicester

• United Kingdom
• Higher Education
• 700 & Above Employee

• Finance Officer - Management Centre

  • Oct 2003 - Apr 2005

  Part time financial management role alongside study. Part time financial management role alongside study.



Samoei Secondary School

• Nandi Hills, Kenya

• Teacher

  • Apr 2003 - Sep 2003