Ad Operations Lead

• Aug 2022 - Present

Manager - Ad Operations

• May 2021 - Aug 2022

● Create, implement, manage, and optimize end-to-end AdOps process ● Work with multiple 3rd party ad network vendors to optimize the network revenue ● Utilize direct unsold inventory to optimize the revenue ● Campaign management lifecycle by using Google AdManager (GAM/DFP) ● Create short-term and long-term revenue strategies for higher performing ad networks ● Ad Tech understanding and implementation with respect to ad structure, backend ad codes implementation and new ad formats ● Trouble-shoot HTML5, Custom Rich Media assets, and tags ● Work on various Private Marketplace deals such as Programmatic RTB, Preferred deals, Programmatic Guaranteed deals etc. Show less

Manager- Ad Operations

• Sep 2018 - May 2021

Managed end to end Ad Operations for Condé Nast India's top brands like- 1. Vogue 2. GQ 3. Condé Nast Traveller and 4. Architectural Digest, where my basic responsibilities are- Manage platform inventory and assist with planning to maximize account revenue and yield across campaigns by platform Understand and master ad publishing architecture of all 4 websites (Vogue, GQ, Condé Nast Traveller, and Architectural Digest) such as ad codes, placements & tags and collaborate with the internal team to manage changes to back-end ad structure as necessary QC and Trouble-shoot HTML5, Video, Rich Media banners, and tag errors Work on various Private Marketplace deals such as Programmatic RTB, Preferred deals, Programmatic Guaranteed deals, etc. Act as a liaison between vendors, client, and internal team Work alongside sales and marketing partners to implement and oversee ad campaigns across web and mobile platforms Show less

Manager - Ad Operations

• Apr 2018 - Aug 2018

Managed Ad Operations for Carwale.com, BikeWale.com, and CarTrade.com where my responsibilities were-Understand and master the advertising architecture of websites such as ad codes, placements & tags and collaborate with the Technology team to manage changes to back-end ad structure as necessaryUtilize direct unsold inventory to optimize the revenue from AdX, AdSense, and other network services providers Trouble-shoot HTML5, Video, Rich Media banners, and tag errorsManage platform inventory and assist with planning to maximize account revenue and yield across campaigns by platformWork on various Private Marketplace deals such as Programmatic RTB, Preferred deals, Programmatic Guaranteed deals, etc.Help manage and supervise the growing Ad Operations teamAct as a liaison between vendors, client, and internal teamWork alongside sales and marketing partners to implement and oversee ad campaigns across web, mobile, and APP platforms Show less

Assistant Manager Ad Operations

• Apr 2015 - Apr 2018

Manage workflow and communication to ensure that deadlines are efficiently and consistently met.Interact with other internal Bridge Marketing departments related to online initiatives requiring ad operations support.Work closely with sales, marketing, editorial, design, and tech as well as on the creation and implementation of custom advertising solutionsSet up integration with ad networks and programmatic ad exchanges, starting with Google AdExchange. Stay on top of the latest trends, new ad serving methodologies, and processes related to new and existing technologies.Assist in the ongoing effort to identify areas for process and/or technology efficiency.HTML5 Optimization and implementationDevelop, schedule, and maintain campaign insertion orders.Analyze and optimize in-flight campaigns, including tracking performance data, analyzing results, and optimizing campaigns.Manage the guidelines and documentation for digital media promotional creative approval and quality control process.Facilitate outsourcing of rich media creative production and QA testing.Debug and troubleshoot issues with campaign delivery and performance. Show less

Consultant-Product

• Apr 2014 - Mar 2015

Key Highlights: ● Increased network revenue up to 20% ● Successfully transferred ad operations process from one server to another server● Optimized average CTR up to 0.32% for standard Ad units, and up to 3% CTR for customized ad units● Implemented First look pricing with an average eCPM of $3.65● Worked directly with advertiser with respect to Preferred Deals and Private Auctions● Created developed and maintained Advertising Operations processes and training documentation for Enterprise solutions and dealers solution team● Worked directly with 3rd party ad servers, rich media vendors, and media buying & trafficking staff Show less

Head Social Media (Archish-14)

• Dec 2013 - Mar 2014

Supported as a Social Media Head for our college annual fest Archish-14. Archish is National level management and cultural fest conducted by Indus Business Academy Bangalore. While working in this role, I was responsible to manage various social media accounts and improve the insights, engagement, and conversion for the event. Social Media had played a vital role in event awareness, real-time updates of the event, and also getting sponsorships for the event. Some of the deliverables are- 1. Analysis of current insights and make the strategy to improve the insights 2. Created and managed various Social Media accounts (Twitter, Google+, etc.) 3. Guiding, monitoring, and working as a team 4. Improved Facebook "Likes" from 930 to 5300 and "Engagement" up to 2000%, compared to last year (Archish-13) 5. Improved insights 2500% in Facebook, and 200% on Twitter 6. Real-Time Updates during the event Show less

Online Digital Marketing Intern

• May 2013 - Nov 2013

Worked as a Team Leader for SEO interns, in which I have done SEO, Facebook Page Management and brand building, Google AdWords and PPC, Twitter, and YouTube promotional activities. Implemented Search engine optimization, Search Engine Marketing & Pay Per Click Campaigns throughout the website's key pages. Managed all aspects of the development of the website to increase revenue as well as developed e-marketing campaigns to increase traffic to the website. Managed and trained all colleagues, provided ongoing support and coaching for almost 50+ member’s team. Analyzed and interpreted web analytic and community feedback, suggested improvements and new features to the site. Direct responsibility for the delivery of key areas to delegates which include: • Social media strategy development, Campaign development • PPC & SEO • Email Marketing • Online PR • Viral Marketing • Social Media & Digital Strategy • Online Reputation Management • Branding Pathways • Measuring effectiveness • Growth of interactive advertising • Mobile Marketing • Digital Marketing Strategy • Implementing Digital Campaigns. • Future Trends Show less

Sales and Marketing Project

• Mar 2012 - Apr 2012

Done summer project related to Sales and Marketing in BP Food Products Pvt. Ltd. in which I was responsible for sales and marketing in the Madhya Pradesh region. Utilized exceptional marketing and sales skills, building and maintaining excellent client relationships. 1) Presentation to new clients 2) Analyse the client's requirements 3) make suggestions and recommendations 4) Propose customization 5) Involvement in negotiations 6) Closure and delivery of Product Done summer project related to Sales and Marketing in BP Food Products Pvt. Ltd. in which I was responsible for sales and marketing in the Madhya Pradesh region. Utilized exceptional marketing and sales skills, building and maintaining excellent client relationships. 1) Presentation to new clients 2) Analyse the client's requirements 3) make suggestions and recommendations 4) Propose customization 5) Involvement in negotiations 6) Closure and delivery of Product