Experience

Convosphere

• United Kingdom
• Market Research
• 1 - 100 Employee

• Content Marketing Manager

  • Aug 2020 - Present

  As Content Marketing Manager, I am responsible for developing Convosphere’s brand identity and maintaining an active and consistent online presence through engaging and relevant content across all digital platforms. I liaise with internal stakeholders, including our team of insight and data analysts, senior management and freelance content writers, in the creation, publication and execution of campaigns, blog posts, reports and whitepapers. Additionally, my role involves:- Driving traffic and engagement that translates to lead generation and brand promotion across all our key channels: LinkedIn, newsletters and email marketing, website and blog, and via collaborative partnerships.- Overall campaign management – from setting the goals, identifying campaign-specific audiences and channels, creating target-relevant content, effectively managing the launch and execution, to benchmarking and analysis.- On a project basis, leading a team of writers and data analysts.- In close collaboration with the Marketing Strategist and Graphic Designer, designing and implementing creative marketing strategies to disseminate content and raise awareness of the Convosphere brand.- Measuring the results of all marketing activities to inform future campaigns.- Managing a content marketing budget and overseeing the wider marketing budget.- Implementing SEO best practices; working with the website team to constantly improve the UX.- Nurturing positive and fruitful relationships with our partners and wider network, identifying opportunities for co-marketing activities and content exchange, e.g. guest blog posts and webinars to amplify Convosphere’s voice.- Identifying key industry events, tradeshows and conferences that offer Convosphere an opportunity to further establish its authority in social intelligence, whether via event sponsorship, talks, seminars or workshops.- Ensuring consistent and active employee engagement with, and contribution towards, all marketing activities. Show less

• Social Media Manager

  • Feb 2018 - Aug 2020

  As a social-first insights agency, Convosphere recognises that the value of global social listening lies in the impact data-driven decisions can make – and the cultural relevance required to make them actionable. Through hands-on human-led social data analysis across 100+ languages, and with offices around the world, we have unprecedented data access into hard-to-reach markets where we can deliver deep consumer insights that bring our global clients closer to local audiences.In my role, I run social media listening projects across a range of sectors, liaising between clients and senior management, and managing junior members of the team.Additionally, I am responsible for Convosphere's social channels, promotional-outreach content production and external communication, including our Twitter, Facebook, Instagram and LinkedIn platforms and weekly email newsletter. I am also the editor of Convosphere's blog.I manage the production of external content, liaising with senior management and junior team members in the creation of one-pagers, reports and market and industry snapshots to support the sales team in their prospect outreach work.With my proven editing experience and excellent writing skills, I serve as Convosphere's sub-editor and proofreader. I have developed an in-house style guide and handbook to ensure consistency in look, grammar and tone in external as well as internal communication. Show less



Plaza Publishing Group

• Media Production
• 1 - 100 Employee

• Translations Editor - Plaza Uomo International

  • Jan 2013 - Jan 2022

  Project manager and sub-editor of the English translations for the bi-annual men's style magazine Plaza Uomo International. - Managing a team of translators, proofreaders and graphic designer. - Managing the translation budget for each issue. - Liaising with the owner and other senior directors of Plaza Publishing Group. - Effective planning of translation output and delivery deadlines. I have also translated and localised Plaza Magazine, Plaza Uomo, Plaza Kvinna, Plaza Interiör and Plaza Deco Samsung Experience and Samsung Visionista, all published by Plaza Publishing Group. Show less



Aller Media A/S

• Greece
• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance Translator

  • Dec 2018 - Aug 2020

  Liaising with journalists and translating articles and content from Swedish to English for the international edition of the interior design magazine My Residence. Liaising with journalists and translating articles and content from Swedish to English for the international edition of the interior design magazine My Residence.



Gorkana

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Report Writer

  • Sep 2015 - Sep 2018

  This role involved social media analysis of some of Gorkana's top clients covering a range of sectors. Creating weekly and monthly social media snapshots and press summaries for our client's PR departments, I formed part of Gorkana's social media analysis team that advised brands on the best social media and communication strategies. I also managed administrative account work, such as preparing clients' PR lists and compiling reports of clients' media exposure.Areas of expertise: Retail, technology and interior design. Show less

• Head Media Analyst

  • Feb 2014 - Mar 2016

  As a Head Analyst, I was responsible for training, managing and providing daily support to 20+ freelance analysts to evaluate clients’ coverage and PR output/outcome in print, broadcast, digital and social media. I undertook quality control processes in accordance with each specific client brief to ensure analysts’ work is being completed accurately and within the agreed time frame. I managed all analytical aspects and evaluation deliverables to the highest standards for a multitude of national and international clients across the public and private sectors.Liaising between freelance analysts and the internal team of account directors formed part of my day-to-day duties. I was praised for my positive attitude and accuracy as well as my ability to quickly identify issues and find solutions to them.I also wrote Gorkana's industry newsletter published on the company's Measurement Matters blog. The Cheat Sheet provides insights into the latest happenings and ideas in media analysis, PR planning and social media strategies. Show less



ICUC Social

• Social Media Engagement Specialist - Swedish/English speaking

  • Oct 2013 - Sep 2018

  Monitoring user-generated content on websites, forums and social media handles belonging to Tempero’s clients. Ensuring all content is in accordance with the moderation guidelines. Engaging with customers on social media pages on behalf of our clients, keeping to each client's brand tone of voice. Reporting on user behaviour trends for clients' marketing and community management insights reports. Monitoring user-generated content on websites, forums and social media handles belonging to Tempero’s clients. Ensuring all content is in accordance with the moderation guidelines. Engaging with customers on social media pages on behalf of our clients, keeping to each client's brand tone of voice. Reporting on user behaviour trends for clients' marketing and community management insights reports.



The Conversationalist Agency

• United Kingdom
• Business Consulting and Services

• Senior Social Media Insight Analyst

  • Mar 2017 - Feb 2018

  The Conversationalist Agency is a social insights agency delivering deep quantitative and qualitative analysis with a global team of 150+ experienced social media and data analysts speaking more than 45 languages & dialects. We put social data in context of other data sets to unlock the value of data and deliver deep, actionable insights.

• Social Media Insight Analyst

  • Aug 2016 - Feb 2017

  Social media analysis for companies in various sectors, including apparel and pharmaceutical.



Verve

• United States
• Entertainment Providers
• 1 - 100 Employee

• Consumer Trends Report Writer

  • Jun 2016 - Jul 2016

  Consumer analysis and report writing for a global tech brand based. The research was conducted using the company's in-house community panel tool. I also helped out as a translator on an ad-hoc basis. Consumer analysis and report writing for a global tech brand based. The research was conducted using the company's in-house community panel tool. I also helped out as a translator on an ad-hoc basis.



Canvas8

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Consumer Trends & Behaviour Research Consultant

  • Jan 2013 - Mar 2014

  Conducting research and analysis in order to write insightful focus articles. The role has also involved translating surveys into Swedish and seeding them online. Conducting research and analysis in order to write insightful focus articles. The role has also involved translating surveys into Swedish and seeding them online.



Cision

• Public Relations and Communications Services
• 700 & Above Employee

• Senior Media Researcher

  • May 2011 - May 2013

  As part of the Nordic team, my main responsibility was to maintain the Swedish database by monitoring the Swedish media landscape and researching any trends or changes to the industry, with a particular focus on social media. I regularly contributed to the company blogs with interviews and articles and compiled topical blog rankings as well as bilingual client newsletters. Being an expert of the Swedish media landscape, I was always on hand to answer daily queries from clients. I also produced industry reports and rankings of key industry influencers. Being part of a global research team, I built on my knowledge of the media landscapes in regions outside of Scandinavia. Show less

• Media Researcher

  • Oct 2009 - Apr 2011

  Research of the Swedish media landscape, compiling topical blog and industry influencer rankings, producing a monthly client newsletter and industry reports as well as writing for the company blogs. I also served as Data Protection Officer, responsible for maintaining the accuracy and currency of Cision Sweden's registration with the local Data Protection Registrar and ensuring the company complied by the Swedish Data Protection Act.



LS:N Global

• United Kingdom
• Online Media
• 1 - 100 Employee

• Freelance Trends Researcher and Report Writer

  • Jan 2013 - Feb 2013

  I wrote LS:N Global's annual Nordic Market Report, highlighting the latest Swedish, Danish, Norwegian and Finnish consumer trends within technology, retail, media and hospitality. I wrote LS:N Global's annual Nordic Market Report, highlighting the latest Swedish, Danish, Norwegian and Finnish consumer trends within technology, retail, media and hospitality.



Stylus.com

• India

• Consumer Trends Consultant

  • 2013 - 2013

  Writing reports delivering insights on Scandinavian markets and consumer trends. Writing reports delivering insights on Scandinavian markets and consumer trends.



Libertine Magazine

• Australia
• Higher Education

• Freelance Features Writer

  • 2013 - 2013

  I wrote a long feature on Esperanto for the launch issue of Libertine Magazine. I have also contributed to the website, interestedwomen.com, with several short articles, covering everything from alternative ways to celebrate Valentine's Day to a hipster course in Stockholm. I wrote a long feature on Esperanto for the launch issue of Libertine Magazine. I have also contributed to the website, interestedwomen.com, with several short articles, covering everything from alternative ways to celebrate Valentine's Day to a hipster course in Stockholm.

• Trend Researcher - Internship

  • Jun 2009 - Oct 2009

  The role involved researching consumer trends and compiling industry data, sourcing and creating research and analysis on specific projects, article writing and compiling basic survey questionnaires. The role involved researching consumer trends and compiling industry data, sourcing and creating research and analysis on specific projects, article writing and compiling basic survey questionnaires.



Report Buyer

• United Kingdom
• Information Services

• Press Release Writer and Blog Writer

  • May 2008 - Mar 2009

  Role involved summarising complex documents into concise and attractive press releases for online publication bearing search-engine optimisation in mind. Keeping up to date with current affairs was crucial in order to identify relevant stories in order to produce blog posts about key industries. Role involved summarising complex documents into concise and attractive press releases for online publication bearing search-engine optimisation in mind. Keeping up to date with current affairs was crucial in order to identify relevant stories in order to produce blog posts about key industries.



Whole Foods Market

• United States
• Retail
• 700 & Above Employee

• Promoter/In-Store Marketing Executive

  • Mar 2004 - Jun 2008

  Role included promoting products through attractive signage, customer leaflets, monthly newsletters and menus. I was also part of the management team in the development of customer feedback strategies and liased between different departments in the store and the company as a whole. Role included promoting products through attractive signage, customer leaflets, monthly newsletters and menus. I was also part of the management team in the development of customer feedback strategies and liased between different departments in the store and the company as a whole.