Experience

Synagie Group Asia & Europe

• Singapore
• Technology, Information and Internet
• 300 - 400 Employee

• Regional Performance Marketing Specialist

  • Jun 2021 - Present



Shopee

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Senior Analyst, Category Campaigns

  • Jul 2020 - Jun 2021



Traveloka

• Singapore
• Software Development
• 700 & Above Employee

• Marketing Campaign Executive (Xperience)

  • Jan 2019 - Jun 2020

  • Handled end-to-end campaigns management for the Philippines and Malaysia under Xperience.• Liaised with different teams across Southeast Asia to formulate optimal execution of media communication.• Implemented effective marketing communications to increase engagement and brand awareness on all platforms.• Executed all marketing communications using different marketing media.• Conducted several A/B Testing for Push Notifications and Email Marketing to determine which variation performs better for a given conversion goal.• Lead owned media initiatives to deliver a customer centric experience and excellent business results.• Monitored and maintained overall campaign performance.

• Marketing Campaign Executive (Flights, Accommodations, and Packages)

  • May 2018 - Dec 2018

  • Pioneered campaigns management for the Philippines under Product Marketing, managed end-to-end planning and execution of marketing campaigns.• Developed effective marketing communications to increase engagement and brand awareness on all platforms.• Implemented all ATL and BTL marketing using different marketing media.• Conducted several A/B Testing for Push Notifications and Email Marketing to determine which variation performs better for a given conversion goal.• Spearheaded owned media initiatives to deliver a customer centric experience and excellent business results.• Monitored and maintained overall campaign performance.• Represented Philippines on quarterly meetings and trainings in Jakarta, Indonesia (2018 - 2020).



Chung Yuan Christian University

• Taiwan
• Higher Education
• 300 - 400 Employee

• Research Intern - International Exchange Student Program

  • Sep 2016 - Jan 2017

  • Accomplished Collegiate Thesis entitled "Color Differentiation Ability Based on Gender and Background Color Using Cognitive Ergonomics" • Accomplished Collegiate Thesis entitled "Color Differentiation Ability Based on Gender and Background Color Using Cognitive Ergonomics"