Experience

Wiener osiguranje Vienna Insurance Group

• Bosnia and Herzegovina
• Insurance
• 1 - 100 Employee

• Head of Marketing and Public Relations

  • Aug 2020 - Present

  - Planning, development and execution of Communication and Marketing strategy, budget and plan, management and control of budget and plan, regular reporting to Board Members on budget and activity plan - Managing Wiener brand internally and in public, creating Corporate Design and standards, control of internal and external implementation of CD - Design and coordination of media and advertising campaigns, internal communication activities and any other kind of PR visibility on all type of media for all sales channels (internal, brokers, bancassurance partners) - Preparation and production of media and other communication content (preparation of press releases, arrangement and preparation of interviews, Board Member speeches, media relations management, organization of press conferences and events for journalists, crisis management of the Company) - Corporate social responsibility (preparation of activities, implementation, production, internal and external promotion and reporting of sponsorships, donations and other CSR projects) - Writing procedures and guidelines on marketing, public relations, crisis communication, sponsorships and donation activities; conducting internal audit and reporting to Board Members and Supervisory Board - Participation in the implementation of the Company's business policy, work analysis and suggestions for improving work efficiency in marketing, public relations and online sales - Organization and implementation of all Company events (press events, sales conferences, exhibitions, corporate events, product promotions) - Social media management (coordination with media agency, content preparation, planning and implementation of key KPIs) - Production of all communication and brand related items (content preparation of leaflets, sales manuals, communication guidelines, dress code manual, direct mailing, etc.) - Online sales management (overseeing sales processes, coordination of key departments in case of conditions and tariffs change) Show less



UNIQA osiguranje u BiH

• Bosnia and Herzegovina
• Insurance
• 1 - 100 Employee

• Head of Marketing, Brand and Corporate Communications

  • Nov 2014 - Aug 2020

  - Planning, development and execution of Communication and Marketing strategy, budget and activity plan, management and control of budget and plan, regular reporting to Board Members on budget and activity plan - Managing UNIQA brand internally and in public, implementation of brand standards and CD guidelines - Design and coordination of media campaigns, Company events, advertising, internal communication activities and any other kind of PR visibility on all type of media for all sales channels (internal, brokers, bancassurance partners) - Creation and distribution of press releases to target media and other key stakeholders - Organization and implementation of all Company events (press events, sales conferences, exhibitions, corporate events) - Participation in content creation and implementation of strategic projects on Group and local level (brand repositioning, campaign management, communication platforms; introduction and implementation of brand standards, custom-made CSR projects such as “joy of life”) - Creation and checking of Company documents in view of standards, brand and communication (letters to clients, media, stakeholders, affluent clients, invoices, offers) - Preparation of procedures on marketing, public relations, crisis communication, sponsorships, and donation scope of activities; conducting internal audit and reporting to Board Members and Supervisory Board - Support to UNIQA Group steering tasks of brand & communication - Participation in creating new brand standards and developing new media campaigns - Participation in creating and organizing employee branding activities, brand ambassadors and internal communication projects which promote one team, cross-department synergy and diversity - Online sales channels (in charge of creation and production of web shops and online claims report functionality on website) - Brand research and mystery shopping activities Show less



NewEvent - Agency for event management and marketing

• Bosnia and Herzegovina

• Event manager and PR consultant

  • Aug 2011 - Oct 2014

  - Responsible for for organizing corporate events, business conferences, press conferences, product and service promotions - Establishing and developing cooperation with the media, event moderation, organizing media appearances for the Company and its clients, representing the Company in the media, planning and implementing PR, communication and marketing campaigns - Creating promotional and media materials for clients from various industries, consulting in marketing communication - Collaborated with agency key clients: DHL International, Coca Cola HBC B-H, Cisco, Oracle BiH, Sparkasse Bank, AmCham BiH, UNIQA osiguranje, British Council, British Embassy, US Embassy, USAID 3E. Show less



PRISTOP BH - Agency for Communication management and Public Relations

• Bosnia and Herzegovina

• Public Relations Consultant

  • Feb 2009 - Aug 2011

  - Daily cooperation with the media, media monitoring, writing and editing internal magazines, brochures, newsletters, speeches, newspaper articles, press releases - Creating content for websites and annual reports - Moderating press conferences, establishing and managing relationships with media representatives - Organizing events, product/services launch, product/services promotion, press conferences, informal events such as breakfast/lunch with the media, press trips - Planning and implementation of PR campaigns and strategies, distribution of press releases and media invitations, development and implementation of communication strategies, projects (product PR, CSR projects, sponsorships / donations), media presence analysis, client counseling, participation in crisis communications. - Key Account manager for clients from retail industry (Mercator BH, Mercator Banja Luka), financial industry (NLB Bank). Assistant account for clients: Microsoft BiH, Japan Tobacco International, AmCham BiH, Business Software Alliance. Show less



ASA PVA - Volkswagen and Audi authorized partner

• Bosnia and Herzegovina

• Marketing Manager

  • Jul 2008 - Sep 2008

  - In charge of marketing management for Volkswagen and Audi brands in area of sales, post-sales and used vehicles segment - Development and implementation of marketing and PR strategies - Development, planning, management, monitoring and evaluation of campaign results - Monitoring customer satisfaction, creating content of audio and video promotional materials - Design of promotional publications (direct mail, newsletter) - Organization of events (open days, vehicle promotions) - Website administration - creating and updating relevant content Show less



School of Economics and Business Sarajevo

• Bosnia and Herzegovina
• Higher Education
• 1 - 100 Employee

• Deputy Head of Public Relations Department

  • Jun 2005 - Jun 2008

  - Participation in the creation and implementation of research projects under the mentorship of Melika Husić-Mehmedović, Professor of Consumer behavior - Participation in the organization and implementation of lectures by prof. Dr. Philip Kotler's "How to brand a nation" and "Branding" (management of the seminar application process, payment of registration fees, registration of participants) - Organization of projects of importance for the School ("Back 2 School", "Summer Break Event" , promotion of university books, etc.) Show less