Experience

Russell Simpson

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Head Of Marketing

  • Apr 2021 - Present



LiFE Residential

• United Kingdom
• Real Estate
• 100 - 200 Employee

• • Sep 2018 - Apr 2021

  • Taking overall responsibility for brand management and corporate identity.• Developing and executing marketing strategy and providing strategic input to ensure measurable results in line with business objectives.• Leading team of 9 people to optimise marketing efforts across all digital and other communication channels to generate high quality leads for Business Development, Lettings and Sales teams.• Overlooking creation, planning and delivery of relevant multi-channel campaigns for newly built developments across London in an effective and efficient way, and providing focused analysis of results.• Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.• Working with stakeholders to build and maintain strong relationships both internally and externally.ACHIEVEMENTS:• Bringing new business opportunities worth almost £400,000 on annual basis by developing and integrating targeted online and offline lead generation programmes, including email campaigns, PPC, banner adverts, direct mail and public relations.• Exceeded specific team goals and resolved issues by partnering with staff to share and implement customer service initiatives.• Reduced process lags and optimised marketing spend by managing employees and external agencies and administering training on best practices to ensure optimal productivity. Show less

• • Apr 2016 - Sep 2018

  • Managed team of 8 marketing professionals, including content creators, graphic designers, property photographers and videographer to bring LiFE brand to point of difference.• Developed company's marketing strategy with the focus of brand awareness.• Introduced social media strategy and property videos as some of the most effective tools to generate applicant leads.• Initiated LiFE brand refresh to a more modern and vibrant look.• Identified brand philosophy to fit the company's culture and business needs.• Created company's brand style guide based on new brand philosophy to ensure consistent messaging across all channels.• Significantly improved internal communication procedures.• Produced press releases, pitched stories to media and responded to journalists' requests to portray the company as an expert in London new build property market.ACHIEVEMENTS: - Launched a one-of-a-kind LiFE Residential website, which became the main lead generation source for key client segment - property investor.- Introduced marketing analytics systems to track ROI.- Optimised marketing budgets by eliminating spending on inefficient marketing tools and outsourcing of some of marketing functions (e.g. introduced in-house property photography), significantly improving MROI. Show less

• • Nov 2015 - Apr 2016

  • Created and delivered marketing campaigns and activities.• Drafted and proofread marketing, advertising and website copy that was engaging and successful in conveying branding ideas.• Created and implemented the company's communications strategy, including social media strategy.• Managed projects and ensured company messaging was consistent.• Generated reports detailing campaign performance, customer engagement and engagement trends.• Planned and executed internal and external events.• Sourced vendors for services such as video production as well as materials to complete marketing objectives.ACHIEVEMENTS:- Grew team from 2 people, Marketing Assistant and Graphic Designer, to 4 to include an in-house social media executive and a videographer. Show less



AJ+

• United States
• Media Production
• 200 - 300 Employee

• Freelance Global Video Journalist

  • Mar 2015 - Apr 2016

  - Researching, filming, scripting and editing short video stories. - Tailoring local stories to American and global audiences. - Video story packaging for online social media platforms and apps. - Researching, filming, scripting and editing short video stories. - Tailoring local stories to American and global audiences. - Video story packaging for online social media platforms and apps.



Fairway Search Partners LLP

• Staffing and Recruiting

• Researcher

  • Sep 2015 - Oct 2015

  • Organizing and updating the current research database in the Trade & Structured Trade Finance, Commodity Finance and Cash Management industries. • Understanding job specs and looking for best candidates through referrals and LinkedIn. • Communicating with candidates around Europe daily. • Pitching jobs to inactive candidates, understanding their qualifications and motivation to move. • Mapping out, analyzing and building a new product area within the business. • Reading global and industry specialized media, selecting articles and editing quarterly trade finance review. Show less



Tiesa.com

• London, United Kingdom

• Online News Editor

  • Oct 2014 - Sep 2015

  - Building wide network of sources within the Lithuanian immigrant community in the UK. - Covering the immigration cap debate, deportation of criminals, NHS reform, tax and benefit fraud, violence against children etc. issues. - Live coverage of breaking news and events on various web platforms. - Breaking readership records with weekly analytical articles. - Building wide network of sources within the Lithuanian immigrant community in the UK. - Covering the immigration cap debate, deportation of criminals, NHS reform, tax and benefit fraud, violence against children etc. issues. - Live coverage of breaking news and events on various web platforms. - Breaking readership records with weekly analytical articles.



Londoniete.lt

• London, United Kingdom

• Editor in Chief

  • Oct 2014 - Aug 2015

  - Built a team of freelance journalists and photographers. - Increased the readership of the site twice within half a year. - Running an internship program, training online journalists and translators in the UK and Lithuania. - Responsible for developing social media strategy for the site: Facebook fan number has risen by more than 2000 within half a year. - Built a team of freelance journalists and photographers. - Increased the readership of the site twice within half a year. - Running an internship program, training online journalists and translators in the UK and Lithuania. - Responsible for developing social media strategy for the site: Facebook fan number has risen by more than 2000 within half a year.



BBC

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Work Experience

  • May 2015 - Jun 2015

  SPECIAL PROJECT: Peterborough suitcase torso: Wrong 'suspect' photo issued by police - Spotted a mistake on bbc.co.uk website, which might have brought a slander lawsuit to the BBC and notified the editors about it. - Pitched a new angle on the developing story and produced an online article with original photos and a radio interview for BBC Radio Cambridgeshire within a day. Britain on the Fiddle (Documentary) • Transcribed raw footage and advised on the most visually and dramaturgically engaging bits. • Did research: searched for new cases within the immigrant communities, as well as UK based law firms defending fraudsters. • Gained an understanding about the UK tax and benefit system. • Developed a good ear for local and foreign accents. Show less



LNK

• • Aug 2012 - Sep 2014

  Share: 36%- Produced promotional video trailers: from the idea to the last cut. - Formed content of the 45 minute long daily news program, sometimes stepped in instead of the executive producer for the main news of the day program. - Booked studio guests.- Researched and prepared questions for interviews with studio guests.

• • Sep 2011 - Aug 2012

  - Covered major political, economic and foreign breaking news stories. - Reported from the Parliament, the Prime Minister’s Office, the Presidential palace and other governmental and lobby organizations. - Built stories using multiple sources. - Did live shots, broadcasts and interviews from major news events. - Won funds and produced two documentaries from Japan: Smart Cities of Japan, Japan: Giant at Crossroad.



Mission Local

• San Francisco Bay Area

• Freelancer

  • Mar 2014 - May 2014

  - Established myself as a trusted journalist in local community within weeks from arrival to the new city. - Analyzed gentrification problems in San Francisco, caused by the tech industry. - Packaged videos for online audiences. - Wrote online news articles. - Established myself as a trusted journalist in local community within weeks from arrival to the new city. - Analyzed gentrification problems in San Francisco, caused by the tech industry. - Packaged videos for online audiences. - Wrote online news articles.



UC Berkeley Graduate School of Journalism

• Berkeley, CA

• Visiting Scholar

  • Mar 2014 - May 2014

  - Reported on public health issues; - Advanced investigative reporting skills with PBS Frontline producer Lowell Bergman; - Attended writing workshops by NYT bestselling author Michael Pollan; - Studied topics of inequality and wealth in America with political economist Robert Reich; - Gained skills of entrepreneurship in journalism. - Reported on public health issues; - Advanced investigative reporting skills with PBS Frontline producer Lowell Bergman; - Attended writing workshops by NYT bestselling author Michael Pollan; - Studied topics of inequality and wealth in America with political economist Robert Reich; - Gained skills of entrepreneurship in journalism.



TV to Africa

• Washington D.C. Metro Area

• Voice of America

  • May 2011 - Sep 2011

  - Produced current affairs and feature videos for a TV magazine program In Focus, broadcasted to Africa. - Shot and edited videos on Final Cut Pro. - Answered phones during live broadcast of international call-in show. - Did post production of talk show Straight Talk Africa and posted the show on Youtube. - Produced current affairs and feature videos for a TV magazine program In Focus, broadcasted to Africa. - Shot and edited videos on Final Cut Pro. - Answered phones during live broadcast of international call-in show. - Did post production of talk show Straight Talk Africa and posted the show on Youtube.



American University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Student

  • Jul 2010 - Aug 2011

  - Producer of the 30-minute live newscast. - Live TV experience: anchoring, live interviewing, live shots. - Produced a short-form documentary. - Deadline online reporting for online news magazine. - Reported from Capitol Hill. - Worked with such content management systems as Drupal and Wordpress. - Gained basic website building skills: HTML, CSS. - Producer of the 30-minute live newscast. - Live TV experience: anchoring, live interviewing, live shots. - Produced a short-form documentary. - Deadline online reporting for online news magazine. - Reported from Capitol Hill. - Worked with such content management systems as Drupal and Wordpress. - Gained basic website building skills: HTML, CSS.



National Lithuanian Radio & TV

• Lithuania

• TV Business Reporter

  • Mar 2010 - Jul 2010

  - Produced long format packages that highlighted the analytical TV business magazine program on a weekly basis. - Covered consumer related issues, e.g. supermarket loyalty programme tricks, trade of used cars, personal debt etc. - Participated in undercover filming and carried out various social and economic experiments, e.g. how safe it is to drink water from the tab, how easy to sell a used car etc. - Created video content for program's website. - Produced long format packages that highlighted the analytical TV business magazine program on a weekly basis. - Covered consumer related issues, e.g. supermarket loyalty programme tricks, trade of used cars, personal debt etc. - Participated in undercover filming and carried out various social and economic experiments, e.g. how safe it is to drink water from the tab, how easy to sell a used car etc. - Created video content for program's website.



LRT

• Lithuania
• Broadcast Media Production and Distribution
• 300 - 400 Employee

• • Sep 2007 - Mar 2010

  - Produced short format current affairs and feature stories for the three-hour morning program and the main news program daily.- Live TV experience. - Reported from around the world.

• • 2007 - 2010

  Audience: ~100 000 viewers daily.- Produced short hard news stories and features for the 3-hour morning program and the main news program daily.- Live TV experience. - Reported from around the world.