Experience

Optimist Inc.

• United States
• Advertising Services
• 100 - 200 Employee

• Junior Art Director

  • Jan 2023 - Present

  • Crafted mood boards for the launch and promotion, effectivelytranslating the brand image and product characteristics into engagingvisual narratives.• Designed/Developed catalogs to effectively highlight the productrange and align with the brand's visual identity.• Participated in the fitting models, ensuringaccuracy and compliance with the brand's style and standards.• Engaged in photoshoots models with maintalents, collaborating with photographers and understanding the roleof a photo art director to ensure high-quality production.• Assisted in the conception and development of advertising andmarketing campaigns.• Ensured adherence to the client's corporate design in all creativeoutputs.• Produced content intended for presentations, ensuring accuracy andconsistency.• Collaborated closely with the creative, digital, and accountmanagement departments. Show less

• Graphic Designer

  • Mar 2022 - Jan 2023

  • Reconceptualized Škoda catalogs to incorporate new CI/CDprinciples, enhancing brand consistency and visual identity.• Created GIF animations, including personalized GIFs for Škoda'sCEO Klaus Zellmer, Ice Hockey stickers, and others.• Designed banners for various Škoda models (Kodiaq FL, Karoq FL,• Fabia NG, Scala, Kamiq, Octavia NG) with a redesign based on thenew CI/CD.• Developed visually engaging and clear presentations.Crafted illustrations for various projects, including for the IceHockey World Championship 2022.• Handled social media design tasks, including seasonal posts, photoof the day, additional content for the "Explore More" event, CW 37wallpaper stories, Heritage Day, and much more.• Designed print and digital materials for the AM Tour, including aredesign with new CI/CD.• Developed various internal company materials, such as posters,signs, mailings, and greeting cards, maintaining a unified brandimage across all platforms within Optimist Inc.• Collaborated closely with the Creative, Digital, and AccountManagement departments. Show less



Freelance

• Kyiv, Ukraine

• Professional Freelancer

  • Nov 2015 - Present

  • Collaborated with over 20 well-known companies on internal and external projects. • Designed packaging for 4 product lines sold across Ukraine in network stores, including Easy Grill (marinades) with a circulation of over 200 thousand and Wanted Vegan (vegan products) with a circulation of over 20 thousand. • Designed over 30 logos, delivering creative and out-of-the-box design solutions. • Worked closely with print shops, overseeing print processes and performing color correction. • Developed design concepts considering the client's budget constraints. • Carried out over 5 successful rebranding projects. Successfully completed web design projects, including landing pages and internal corporate portals. • Experienced in naming and creating catchy and relevant names for brands and products. • Developed illustrations, sketches, and GIFs to add a visual element to projects. • Created short video clips Show less



Yuriya-Farm

• Kyiv, Ukraine

• HR Brand, People & Culture Manager

  • 2018 - 2019

  The overall purpose of this position is to lead and support Yuriya-Farm’s People & Culture objectives to contribute to the achievement of the organisation’s purpose and deliver on strategic outcomes. Reporting to the Managing Director and working closely with Yuriya-Farm’s Executive Team, the HR Brand, People & Culture Manager is required to effectively build the people and culture capability of the organisation; lead and manage an effective human resources function to support management of the employee lifecycle; and contribute to broader organisational and strategic management as part of the Yuriya-Farm Leadership Team. The position also has a key role as ambassador for organisational culture and values, ensuring they are visible, embedded and upheld. • Develop and execute Yuriya-Farm’s People and Culture strategy. • Contribute to the development of a robust culture through role modelling Yuriya-Farm values and the behaviours which drive this culture. • Execution of clear, timely, and effective internal planning and communication (personnel appointments, birthdays, employee appreciation, etc.). • Development and implementation of new internal communication projects, ongoing newsletters, and org-wide events (workshops, office parties, etc.). • Development and implementation of corporate standards, rules, and strategies to increase the loyalty and engagement of employees. • Ensure effective delivery and take up of the Employee Assistance Program. • Daily operational reporting and appointment of various contractors. • High level analysis of key people data and trends in support of strategic priorities, advising an appropriate course of action as required. • Work in partnership with Yuriya-Farm’s Marketing and Communications team on effective internal communications in support of organisational development. • Internal organisational reporting, forecasting and budgeting. • Other responsibilities as may be required. Show less