Experience

Moodby

• Cyprus
• Musicians
• 1 - 100 Employee

• Marketing Lead

  • Dec 2022 - Sep 2023

  Cyprus



Journey

• Cyprus
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Lead

  • Jun 2021 - Nov 2022

  - Defining the overall marketing strategy for the project - Partnering with the product team to maximize growth opportunities - Developing from scratch web funnels (web2app, web2web) - Setting up attribution and tracking with minimal technical support - Identifying market opportunities for business growth - Performing market analysis and research - Running UA campaigns (Tier 1 countries) on Facebook, Google Ads, and Apple Search Ads for mobile and web traffic. - Defining… Show more - Defining the overall marketing strategy for the project - Partnering with the product team to maximize growth opportunities - Developing from scratch web funnels (web2app, web2web) - Setting up attribution and tracking with minimal technical support - Identifying market opportunities for business growth - Performing market analysis and research - Running UA campaigns (Tier 1 countries) on Facebook, Google Ads, and Apple Search Ads for mobile and web traffic. - Defining and building an email marketing funnel - Creative strategy: Concept creation and production coordination of the marketing assets using a combination of internal resources and external vendors and contractors Show less



MURKA

• Cyprus
• Computer Games
• 300 - 400 Employee

• Team Lead of Direct and Search Networks (User Acquisition and Re-engagement)

  • Feb 2018 - Jun 2021

  Dnipropetrovsk Region, Ukraine - Led the UA and Re-engagement team, managing all the collaboration with the advertising channels (Facebook Ads, Google Ads, Apple Search Ads, Tiktok Ads, Amazon Ads, Snapchat, Twitter, Viber, Microsoft Ads, eBay, Spotify, etc.) - Partnering with BI/BA teams to develop dashboards and tools for the marketing department - Collaborating with Data Science and BI teams on UA and Re-engagement Automation on FB and Google Ads. - Explore new growth channels for user acquisition, and set up… Show more - Led the UA and Re-engagement team, managing all the collaboration with the advertising channels (Facebook Ads, Google Ads, Apple Search Ads, Tiktok Ads, Amazon Ads, Snapchat, Twitter, Viber, Microsoft Ads, eBay, Spotify, etc.) - Partnering with BI/BA teams to develop dashboards and tools for the marketing department - Collaborating with Data Science and BI teams on UA and Re-engagement Automation on FB and Google Ads. - Explore new growth channels for user acquisition, and set up processes and pipelines for new channels - Collaboration with Design&Motion design teams in creatives production and assets structuring - Accompanying in budgeting and allocation among the 7+ titles - Mentoring 5+ specialists - Reporting & dealing with invoicing

• Marketing Specialist

  • Jun 2016 - Feb 2018

  - ​​Running UA and Re-engagement campaigns on Facebook, Google Ads, Twitter, Snapchat, Amazon Ads, Pinterest, etc. - Close collaboration with the project & analytical teams - Developing concepts and ideas for creating creatives - Concept creation for trailers and other creatives, production coordination of the marketing assets using a combination of internal resources and external vendors and contractors - Research and analysis of competitors