Digital Marketing Executive

• Jun 2022 - Present

Marketing Manager

• Jul 2021 - Jun 2022

• Owned 100% of content process on Instagram, Facebook, LinkedIn, and Telegram (including content planning/generation, design, copywriting, editing and posting);• Developed Instagram account and Yandex Zen blog to enhance brand awareness and B2B sales and grew social media followers by 3x by developing a unified SMM strategy;• Created, managed, analyzed and optimized paid acquisition campaigns, resulting in new leads that generated $4m in 2021;• Developed and directed 3 marketing special projects (including ESG ones), oversaw a team of 4 web developers and designers;• Produced 200+ pieces of content in the form of marketing materials and activations, social media posts, infographics, presentations, case studies and press releases (ru/en);• Managed 2 web developers to create company’s landing pages and update a website, which doubled site traffic within 3 months.

Marketing Project Manager

• Dec 2020 - Jul 2021

𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗛𝗥-𝘁𝗲𝗰𝗵 𝗦𝗮𝗮𝗦 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗛𝘂𝗻𝘁𝗶𝗰𝗮 𝗯𝗮𝘀𝗲𝗱 𝗶𝗻 𝘁𝗵𝗲 𝗨𝗦𝗔:• Participated in the development of a digital marketing strategy and built a robust traffic campaign resulting leading to an increase in leads of 45%;• Collaborated with 2 web developers to overhaul the website, which tripled site traffic within 6 months;• Led an international team of 4 marketing associates and designers to produce and update website and social media content and optimize paid media campaigns;• Oversaw all paid media campaigns resulting in an improvement of ROI by 22%.𝗗𝗮𝗻𝗼𝗻𝗲 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗦𝗠𝗠 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗮𝗻𝗱 𝗴𝗹𝗼𝗯𝗮𝗹 𝗘𝗦𝗚 𝗽𝗿𝗼𝗷𝗲𝗰𝘁:• Grew Instagram followers by 2x (from 30k to 60k) by developing a communication SMM strategy (average organic reach = 260k, paid reach = 2.5m, ER = 5.3%);• Oversaw a team of 3 marketers and 5 paid contractors and produced 150+ pieces of relevant content to engage and retain the audience;• Directed the launch of a customer engagement campaign and developed marketing activations for it, which contributed to a 30% increase in social media followers.

Logistics Manager

• Aug 2020 - Dec 2020

• Planned optimal transport from the EU and coordinated international shipments resulting in 100% on-time deliveries and driving customer retention by 25%;• Minimized transportation costs by 15% for the entire period of work by thorough calculation, reducing the number of underperforming contractors and partnering with new ones;• Analyzed the market of transport companies, prepared international shipping documents and presented 20+ result reports to the Board of Directors. • Planned optimal transport from the EU and coordinated international shipments resulting in 100% on-time deliveries and driving customer retention by 25%;• Minimized transportation costs by 15% for the entire period of work by thorough calculation, reducing the number of underperforming contractors and partnering with new ones;• Analyzed the market of transport companies, prepared international shipping documents and presented 20+ result reports to the Board of Directors.

Intern in the Retail Network Performance Evaluation and Quality Management Department

• Jan 2020 - Mar 2020

• Analyzed and processed data on the automotive market, built 15+ reports around KPIs for company's top management;• Developed 2 corporate templates for Quality Management System regulations that were adopted as standards in the company;• Created 50+ articles, presentations, posts and guides for the corporate portal which contributed to a 40% increase in employee engagement. • Analyzed and processed data on the automotive market, built 15+ reports around KPIs for company's top management;• Developed 2 corporate templates for Quality Management System regulations that were adopted as standards in the company;• Created 50+ articles, presentations, posts and guides for the corporate portal which contributed to a 40% increase in employee engagement.

Intern in the Marketing&PR Department

• Jun 2019 - Aug 2019

• Collaborated with marketing team to develop and apply social media strategy, created a content plan and produced 100+ pieces of relevant content;• Compiled a European media map of specialized media, established partnership with 10+ media from Germany, Estonia and Latvia;• Created a guide for new employees, prepared 15+ press releases (ru/en) and updated 20+ marketing materials in the form of presentations, infographics and case studies. • Collaborated with marketing team to develop and apply social media strategy, created a content plan and produced 100+ pieces of relevant content;• Compiled a European media map of specialized media, established partnership with 10+ media from Germany, Estonia and Latvia;• Created a guide for new employees, prepared 15+ press releases (ru/en) and updated 20+ marketing materials in the form of presentations, infographics and case studies.