Experience

Aroma AD

• Bulgaria
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Brand Manager

  • Oct 2022 - Present



eBag

• Bulgaria
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Project Expert

  • Mar 2022 - Oct 2022

  - Organizing and managing the execution of marketing projects through the end-to-end project flow: Initiation - setting goals, mechanic, prizes, internal and external stakeholders involved, budget Planning - creation of timeline for the project, identify the responsible teams, creation of communicational plan including on-site communication, CRM and Digital Execution - regular monitoring of the results and proposal for ongoing improvements - Regular update to the involved departments and detailed coordination to external stakeholders (digital and traditional) - Analyze media/communicational metrics and sales data to evaluate the success of the projects and initiate adjustments of their settings to increase sales and conversions Show less



Nestlé Purina PetCare Europe

• Switzerland
• Consumer Goods
• 700 & Above Employee

• Marketing Assistant

  • Sep 2020 - May 2022

  - Lead Purina Specialist brands marketing communication - Development, implementation and execution of brand communication projects in line with defined brand strategy (ATL/BTL/DIGITAL) including managing external agencies (Media Traditional and Digital, PR, Creative, Influencer and BTL) - PRE/POST analysis of implemented campaigns and activities - Drive implementation of Nestle E-content standards and guidelines in e-commerce - Close and day-to-day collaboration with international MKT on various projects related to the global brand strategy implementation on regional level - Coordination of new launches and rennovation projects of products - Monitor and control marketing budget PFME spend by category and brand level - Performing all operational tasks (package development, stickering, POs) Show less



Tymbark Bulgaria

• Bulgaria
• Food and Beverage Services
• 1 - 100 Employee

• Junior Brand Manager - Queen's

  • Nov 2019 - May 2020

  - Assist the Brand Manager in developing and executing brand plans to meet brand objectives and strategies - Supervise the monthly social media plan - Creative Brief writing - Collaborate with internal and external teams in execution of marketing campaigns - Participate in product design creation and label design updates - Supervise advertising, product design, POSM design and other forms of marketing to maintain consistency in branding - Analysis of and reporting on product sales Show less



BenchMark Finance

• Bulgaria
• Financial Services
• 1 - 100 Employee

• Marketing Communications Specialist

  • Jun 2019 - Oct 2019

  - Implement direct email marketing campaigns - Ensure emails follow industry policies and best practices - Develop, implement and manage social media strategy - Manage and oversee social media content (Facebook, Twitter, Linkedin) - Overseeing direct communications with customers through the CRM - Analyze campaign performance and suggest improvements - Keep well informed of competitor marketing initiatives and promotions - Implement direct email marketing campaigns - Ensure emails follow industry policies and best practices - Develop, implement and manage social media strategy - Manage and oversee social media content (Facebook, Twitter, Linkedin) - Overseeing direct communications with customers through the CRM - Analyze campaign performance and suggest improvements - Keep well informed of competitor marketing initiatives and promotions



Metric DS

• Bulgaria
• Advertising Services
• 1 - 100 Employee

• Interactive Media Planner

  • Jun 2018 - May 2019

  - Overseeing and coordinating the media planning, buying and reporting activities of digital campaigns - Presenting media proposals, including timings and cost breakdowns, helping clients about digital strategy Interacting with internal and external partners to evaluate, implement, and maintain a media plan - Work with various departments in Ogilvy Group to create an effective media strategy - Managing budgets and maintaining advertising spend records - Monitoring and updating clients on the effectiveness of campaigns Show less



IQ Media

• Bulgaria
• Advertising Services
• 1 - 100 Employee

• Junior Media Planner

  • Sep 2017 - May 2018

  - Identifying the most appropriate media ( TV, internet, press, radio, OOH, etc.) for building awareness of a client's brand - Working with specific software for audience research, digital trends, qualitative data (GARB Audience Measurement, Nielsen Admosphere, Gemius) - Establishing and maintaining contacts with media owners - Preparing competitive, post-campaign analyses and other reports/analyses - Evaluating effectiveness of campaign - Identifying the most appropriate media ( TV, internet, press, radio, OOH, etc.) for building awareness of a client's brand - Working with specific software for audience research, digital trends, qualitative data (GARB Audience Measurement, Nielsen Admosphere, Gemius) - Establishing and maintaining contacts with media owners - Preparing competitive, post-campaign analyses and other reports/analyses - Evaluating effectiveness of campaign



Digital Agency Interactive Share

• Bulgaria
• Technology, Information and Internet
• 1 - 100 Employee

• Trainee, Social Marketing Assistant

  • Apr 2017 - Jun 2017

  - Community management of Facebook pages - Create editorial calendars and syndication schedules - Generate, publish and share daily content that encourages community members to take action - Create monthly Facebook page reports - Community management of Facebook pages - Create editorial calendars and syndication schedules - Generate, publish and share daily content that encourages community members to take action - Create monthly Facebook page reports



YOUTHub Association

• Bulgaria
• Non-profit Organizations
• 1 - 100 Employee

• Intern, Social Media Marketing

  • Feb 2017 - Apr 2017

  - Being responsible for the social media management - Creating and scheduling content across facebook page - Managing content of the website - Being responsible for the social media management - Creating and scheduling content across facebook page - Managing content of the website