Viktoria Steshina
Lead of Market Research at 80.lv- Claim this Profile
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English Full professional proficiency
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Russian Native or bilingual proficiency
Topline Score
Bio
Credentials
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Certified SAFe® 5 Release Train Engineer
Scaled Agile, Inc.Oct, 2022- Sep, 2024 -
International B2B (Business to Business) Marketing
Yonsei UniversityMar, 2022- Sep, 2024 -
Marketing Analytics
University of Virginia Darden School of BusinessJun, 2021- Sep, 2024 -
Business English
SkyengMar, 2020- Sep, 2024 -
Agile Project Management
Higher School of EconomicsOct, 2019- Sep, 2024 -
Digital Marketing and Social Media Marketing
Peter the Great St.Petersburg Polytechnic UniversityJan, 2019- Sep, 2024 -
Introduction to Neuroeconomics: How the Brain Makes Decisions
CourseraMar, 2018- Sep, 2024
Experience
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80.lv
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United States
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Computer Games
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1 - 100 Employee
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Lead of Market Research
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Jul 2021 - Present
Responsibilities:- Manage the research team and lead video game market research from conception to final deliverables- Investigate new market opportunities aligned with the business strategy- Develop project schedule and resource assignments, aligning project plans with constraints identified - Formulate research execution and analysis plans, oversee the production of research papers - Conduct interviews, and surveys, and analyze results using qualitative, and quantitative methods- Monitor and control assigned projects, facilitate status meetings and distribute meeting notes- Communicate with key stakeholders, and provide the management team with status reports- Prepare presentations, dashboards, articles, etc. with research results - Organize workshops internally and speaking sessions externally and present research results- Manage the budget and maintain a research team by recruiting, selecting, orienting, and training employees - Manage outsourcing teams- Lead and/or help with organizing regular SAFe activities (pre-planning, PI-planning, Daily, etc.) Key results:- Led 90+ gaming market research projects and research papers publications that impacted companies' growth- Built and maintained market research workflows, assembled an internal research team of 4 research specialists and 4 interns- Managed the preparation of research results presentations for 10+ internal workshops and 4 speaking sessions at 2021, 2022, and 2023 GDC and Gamescom conferences Show less
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Product Marketing Manager
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Dec 2019 - Jul 2021
Responsibilities: - Develop and manage product marketing strategy and plans- Lead, project-manage, and execute across varying types of marketing content - Collaborate with copywriters, designers, product and sales teams - Develop go to market plans, analyze results of marketing activities and prepare comprehensive reports - Conduct market researches and evaluate new product opportunities, demand for potential products, customer needs and insights - Lead and train marketing internsKey results: - Supported successful market launch of a new web platform for recruiters and game developers with customer research and promotional campaigns- Participated in multiple International B2B gaming industry events.At the events, I was responsible for a number of tasks including but not limited to: sales team preparation for the event (sales materials preparation, internal presentations); partner negotiations during the event; conducting marketing field research during the eventAt A&A Summit I hosted a roundtable session with 4 recruiters and managers from XBox Game Studios, Moonray PBC, Toast VR, Myrkur Studio. At Devcom Art & Animation Summit I hosted 80 Level Roundtable about hiring trends in game development with recruiters and HR managers. Show less
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Higher School of Economics
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Russian Federation
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Higher Education
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700 & Above Employee
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Visiting Professor
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Sep 2021 - Sep 2021
Responsibilities: - Teach Marketing courses both face to face and/or online - Design the syllabus for the marketing course - Provide feedback on the students' work and presentations Key results: - Educated 66 students on how to describe commonly used marketing concepts and terminology. Gave an overview of the the main marketing tools of products and services, pricing, distribution, communications - Launched and managed internship program and helped 4 students collect materials for their coursework Show less
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Xsolla
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United States
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Computer Games
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400 - 500 Employee
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Marketing Manager
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Mar 2019 - Nov 2019
Responsibilities: - Lead, project-manage, and execute across varying types of marketing content - Collaborate with the product team, copywriters, and designers - Monitor, measure, evaluate and report marketing results on an ongoing basis - Coordinate internal projects like marketing team education - Conduct competitor's marketing research Key results: - Built and maintained internal educational activities and assisted with product and sales teams' training during Release Week sessions - Participated in the international B2B gaming industry event White Nights Conference (Saint Petersburg, Russia, 2019) Show less
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Project Manager
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Mar 2018 - Feb 2019
Responsibilities: - Manage development of websites and/or creation of digital marketing campaigns - Work with clients to define their requirements and needs, guide them through the setup process - Develop and maintain project timelines, ensuring that all milestones are communicated and met by the team and the client - Build strong relationships with team members and manage the process of website and contextual advertising creation - Review all deliverables to ensure completion of assignments and incorporation of feedback Key results: - Successfully managed more than 20 projects on websites and digital marketing campaigns creation - Supported 5 websites for manufacturers from the ground and started 4 high-efficiency advertising campaigns (using Google Ads, Yandex Direct). - The latest of our advertising campaigns brought twice as many users on the websites with a lower cost per lead than it was provided by our competitors for this client earlier. Show less
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Education
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2023 - 2023
Harvard Business School Online
Other; Certificate in Leadership Principles, Complete -
2020 - 2022
Higher School of Economics
Master's degree, Marketing/Marketing Management, General -
2016 - 2020
Higher School of Economics
Bachelor's degree, Business Administration and Management
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