Head of Business Development

• Jan 2022 - Present

Head of Media Portfolio

• Mar 2023 - Present

Management Consultant

• Jun 2014 - Present

Working on individual campaigns in the field of marketing, communications, organization development and company management. Freelance contributor at GPHirek.hu and Kreatív. Please check the Projects section for further details. Working on individual campaigns in the field of marketing, communications, organization development and company management. Freelance contributor at GPHirek.hu and Kreatív. Please check the Projects section for further details.

Head Of Project Management

• Jun 2021 - Feb 2023

Contributed to developing the business model and strategy for TRP Hungary's sports management arm. Provided significant input to secure Martin Molnár, Tamás Gender Junior, Geri Rácz, Levente Losonczy and Norbert Zsigovits as clients for the division, as well as MOTAM Business Hub partners. Pitched former racing driver Tamás Pál Kiss to join the management board. Provided on-site management services in MINI Challenge JCW (a support series of the BTCC), WSK, Rotax Max Challenge Euro Trophy, FIM Superenduro World Championship. Show less

PR manager

• Nov 2012 - Jun 2014

Re-established the PR and corporate communications function within the department while working in close cooperation with the marketing managers of the passenger cars, vans, trucks aftersales business units. Reviewed and optimized the budget allocation, the management of the demo car fleet, media monitoring, agency and supplier relations, re-negotiated several major contracts with corporate entities, suppliers, partners and sponsored parties. Received positive feedback from external parties and the sales department for responsiveness and efforts, increased the AVE of proactive communication, developed self-started initiatives to support sales campaigns and introduced new technologies like Intelligent Drive or the Mercedes-AMG sub-brands. Represented the company at various stakeholders, including the Hungarian Vehicle Importers Association (MGE) and other industrial trusts. Project highlights were large activities in matrix organizations, like the planning and execution of the Hungarian press test drives of the Mercedes-Benz S-Class (W222) and E-Class (featured as Best Practice in the DCAA region), concept of local activities concerning DTM’s return to Hungary and the Formula 1 Hungarian Grand Prix, sponsorship of the Hungarian Handball Federation. Show less

Account Executive

• Dec 2011 - Nov 2012

Responsible for the overall management of the BMW Group Hungary account including consultancy, contract negotiations, day-to-day operation with appropriate time management and level of seniority. Tasks featured cooperation with subcontractors, tactical planning, event management, media monitoring, international travel coordination, media relations. Additional clients: NNG (iGo Navigation), Canon, Vodafone Raise Your Game Weekend (major outdoor event in Budapest featuring Jenson Button and McLaren Mercedes) Show less

Consultant

• Mar 2010 - Nov 2011

Advised the CEO of the company on the direction of the sponsorship campaign built around Norbert Michelisz in the FIA World Touring Car Championship. Initiated and carried out a complete rebranding of the project in line with the B2C product line while also supported the work of the business development managers at various events in Europe and Asia. Set up and managed communication channels that served various stakeholders within and outside the company. Advised the CEO of the company on the direction of the sponsorship campaign built around Norbert Michelisz in the FIA World Touring Car Championship. Initiated and carried out a complete rebranding of the project in line with the B2C product line while also supported the work of the business development managers at various events in Europe and Asia. Set up and managed communication channels that served various stakeholders within and outside the company.

Freelance Writer

• May 2008 - Nov 2011

Freelance writer mainly for Hungarian online and print titles including A5.hu, Index.hu, Dunaújvárosi Hírlap, in the field of motorsports, cars, marketing, technology and general news. Freelance writer mainly for Hungarian online and print titles including A5.hu, Index.hu, Dunaújvárosi Hírlap, in the field of motorsports, cars, marketing, technology and general news.

Communicator

• Oct 2005 - Jan 2007

Responsible for the external communications of Proex Motorsport, champion of the 2006 Hungarian Renault Clio Cup. This included press release creation, race weekend and partner event support, online and social media communication, B2B communication support, advisory. Responsible for the external communications of Proex Motorsport, champion of the 2006 Hungarian Renault Clio Cup. This included press release creation, race weekend and partner event support, online and social media communication, B2B communication support, advisory.

General editor

• Apr 2002 - Sep 2005

General editor and administrator of the Hungarian website specialized in computer racing simulations called Hungarian SimWorld. The main tasks included game review writings, daily updates in the news column, forum management, international negotiations. General editor and administrator of the Hungarian website specialized in computer racing simulations called Hungarian SimWorld. The main tasks included game review writings, daily updates in the news column, forum management, international negotiations.