Founder and CEO (Stealth mode)

• Jan 2022 - Present

Senior Consultant

• Oct 2021 - Present

Consultant

• Sep 2020 - Oct 2021

Roles & Responsibilities:• Owning multiple engagement streams across EdTech, Content and SaaS with a KRA of delivering on-time & high impact outputs• Managing a lean team of 3 analysts and 15 researchers in the downstream, maintaining operational effectiveness• Key consulting engagements include market & consumer assessment across Internet, Education, SaaS, D2C and Logistics clientsAchievements:• Received the “Rising Star” and "Always Creating Excellence" award in the first year of employment• Rated 4/5 on ~80% of my completed projects for overall performance; Appreciated on record by the leadership team for effective work output

Founding Team

• Mar 2020 - Oct 2021

Creating an EdTech startup which enables independent coaching centers with sales and provides students with an integrated learning system.Key Achievements:• Piloted lead generation for Coaching centers with 7 teachers, realizing ~ $1000 revenue / month• Nominated as the Top 20 out of 650 EdTech startups pan India by Edupreneurs village, an Aurobindo Group initiative• Developing a product first approach to marry student career needs with relevant coaches & handhold them in the journey

Brand Manager, SmartCare

• May 2019 - Aug 2020

Roles & Responsibilities:- Managing 15 Product Lines in SmartCare division contributing Rs 560cr+ revenue (75% of SmartCare business)- Designing & Implementing 360° campaigns across India to create excitement in retail & institutional networks - Working closely with Ops, R&T, Legal, Media & Sales team for production, planning, stocks & making creative- Collaborating with 20+ Global vendors (Ogilvy, Madison, etc) to implement pan-India initiatives & activations- Creating marketing briefs for agencies using FAB methodology, Identifying & driving KPIs for campaigns- Overseeing & improving SmartCare helpline by mapping competition best practices & streamlining our system - Responsible for budgeting Incentive Commission of 54 Sn. Sales Officers & enabling them to achieve the sameAchievements:- Responsible to increase monthly sales of a new product by “10x” by participating in client meetings on site- Enabled the campaign of “Money Back Challenge” for our TV Commercial by training our in-house PTPR & APHS team on application- Streamlined procurement mechanism of overseeing products reflecting a direct increase of net margin by 2% - Proposed to create a new category of “Insulation” products utilizing NASA technology scaled up in the retail channel - Implemented 5 new product launches/relaunches across key markets in India in the break-through timelines- Strategised WhatsApp enabled consultation sessions for secondary customers & integration with helpline IVR- Improved Helpline processes & conducted disposition-wise training improving C-SAT score by 3%Management Training Learnings:- B2C retail sales | Learnt scheme designing, managing inputs, targets & experienced hands-on billing of $10,000- Warehouse & Plant | Comprehensive understanding of AP’s production, commercial & distribution system- Services | Received hands-on training & understanding of all service offerings by AP – from APHS, PTPR to 4pics

Business Strategy Consultant

• Jan 2019 - May 2019

Clients include 1. Major SMEs in FMCG & IT sectors. 2. Startups in Pharma & Consumer care products Clients include 1. Major SMEs in FMCG & IT sectors. 2. Startups in Pharma & Consumer care products

Placement Coordinator

• Apr 2018 - Mar 2019

*Part of a team which manages and completes the recruitment of 600+ students by top management firms every year*Achieved 20% increase in average stipend and 16% increase in final CTC offered by companies visiting campus

Junior Member - Placement Committee

• Jul 2017 - Mar 2018

Financial Advisory

• Jan 2019 - Feb 2019

Research and creation of 20+ Venture Fund Decks for the major US and European Funds actively investing in Construction Tech startups in Norway. Research and creation of 20+ Venture Fund Decks for the major US and European Funds actively investing in Construction Tech startups in Norway.

Summer Intern- Sales and Marketing

• Apr 2018 - Jun 2018

Awarded Pre Placement Offer(PPO) from the summer internshipContributed to the Project Sales Division identifying INR 200Cr worth Paint & Waterproofing potential in multiple segments. Created and matured a deal worth INR 70 Cr with an institutional body during my tenure. Deal closure happen post my internship period by the organisation. Created internal systems to reduce lead management lag and improve tracking.Also, enjoyed Table Tennis sessions with the senior leaders.IMPRINTS-2018

Marketing Strategist

• Mar 2018 - Mar 2018

1. Created an End to End marketing strategy for Richfeel to reposition its brand and increase customer satisfaction.2. Created strategies to facilitate tie-ups with Banks, Corporates, Institutions, and Societies to increase sales and retain customers 1. Created an End to End marketing strategy for Richfeel to reposition its brand and increase customer satisfaction.2. Created strategies to facilitate tie-ups with Banks, Corporates, Institutions, and Societies to increase sales and retain customers

Project on Clientele Prospects: Branding, Marketing

• Jun 2017 - Feb 2018

Industry Interface Program 2017Worked on understanding the market dynamics and directly contributed to the growth in the top line for the hospitality giant. Their dining returns improved 10x using the project insights. Industry Interface Program 2017Worked on understanding the market dynamics and directly contributed to the growth in the top line for the hospitality giant. Their dining returns improved 10x using the project insights.

Digital Marketing Specialist

• Nov 2016 - Apr 2017

Conceptualised over 4000 articles to drive digital marketing campaigns for various clients. Conceptualised over 4000 articles to drive digital marketing campaigns for various clients.

Summer Intern

• May 2016 - Jul 2016

Key Activities: * Collected the throughput data from various units of the plant and calculated the overall operational cost to run the plant* Analyzed the power consumption by pumps by calculating the NPSH of various pumps to keep the pumps from cavitation* Devised several graphical process flow diagrams to represent the working principal of the plant focusing on the 3 sections of plant. Key Activities: * Collected the throughput data from various units of the plant and calculated the overall operational cost to run the plant* Analyzed the power consumption by pumps by calculating the NPSH of various pumps to keep the pumps from cavitation* Devised several graphical process flow diagrams to represent the working principal of the plant focusing on the 3 sections of plant.

Research Intern

• Oct 2015 - Dec 2015

Conducted a project for benefication of high ash Indian coal by chemical methods, under GATE Chairman, Prof. B.C. MeikapKey activities:* Achieved up to 35% reduction in ash generated on burning coal with the help of a specific composition of acid and alkali* Researched about the primary reasons for the non-utility of specific acids in the process of chemical leaching of coal* Proposed innovative mechanisms of combining mechanical methods with chemical leaching process to reduce ash content of coal