Experience

Smaak Inc

• Wholesale Food and Beverage
• 1 - 100 Employee

• Co-Founder, COO

  • Dec 2020 - Present

  Smaak is a flavor forward hot sauce and food business on a mission. We highlight the flavors of regional pepper varieties and donate a portion of our profits to the communities that originated these peppers. Check it out at www.smaak.co Smaak is a flavor forward hot sauce and food business on a mission. We highlight the flavors of regional pepper varieties and donate a portion of our profits to the communities that originated these peppers. Check it out at www.smaak.co



Meta

• United States
• Software Development
• 700 & Above Employee

• Product Lead

  • Nov 2021 - Present

  Interaction lead for project "Nazare" AR Glasses Interaction lead for project "Nazare" AR Glasses



Google

• United States
• Software Development
• 700 & Above Employee

• Product Manager

  • Apr 2018 - Nov 2021

  Coral is Google's next-generation enterprise on-device AI platform. Led product efforts from Coral's inception - driving significant revenue by year two - in a projected $30B+ market. Coral’s on-device AI hardware has been adopted by Fortune 500 enterprises, startups, and internal teams across Google.

• Lead Strategist

  • Jan 2016 - Apr 2018

  Built foundational and forward looking strategy and assets for Google HW in its formative phase. Responsible for recruiting and leading a team of creatives and UX practitioners defining greenfield product experiences for Google HW and our hardware products into 2022. This enabled faster validation, adoption, and investment in differentiating technologies and features.

• Global Brand Lead

  • Nov 2013 - Jan 2016

  Drove investment strategy for the team and led a pod of producers, engineers, and creatives to execute projects within Google’s ad product lab. Responsible for increasing CTR, revenue and engagement across Google’s ad products.



KBS (kirshenbaum bond senecal + partners)

• Advertising Services
• 1 - 100 Employee

• Executive Director of Product

  • Jun 2010 - Nov 2013

  - Lead a 65+ person technology capability within a traditional agency - Directly managed Product, User Experience, and Community Management departments responsible for $50M+ in revenue. - Led product strategy for clients such as PUMA, BMW, Goldman Sachs, BNY Mellon, Dick's Sporting Goods, and Homegoods - Started Experiential Technology capability and produced hardware installations including PUMA’s Redworld (globally deployed to 20+ stores) and BMW’s first DOOH - Lead a 65+ person technology capability within a traditional agency - Directly managed Product, User Experience, and Community Management departments responsible for $50M+ in revenue. - Led product strategy for clients such as PUMA, BMW, Goldman Sachs, BNY Mellon, Dick's Sporting Goods, and Homegoods - Started Experiential Technology capability and produced hardware installations including PUMA’s Redworld (globally deployed to 20+ stores) and BMW’s first DOOH



MobileBehavior

• Creative Technologist

  • Jan 2010 - Jun 2010

  - Led ideation for new business and current client pitches - Researched trends in technology and consumer behavior; Wrote blog posts and reports - Created prototypes, project managed and strategized new builds for clients - Led ideation for new business and current client pitches - Researched trends in technology and consumer behavior; Wrote blog posts and reports - Created prototypes, project managed and strategized new builds for clients



Rodale Inc.

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Apps Editor

  • Sep 2009 - Jan 2010

  - Led MH's effort to turn high-value magazine columns and content into 10+ top 5 iOS apps. - Strategized and implemented profitable expansion into other mobile platforms - Oversaw project management, strategy, and concepting of new-release iPhone apps - Crafted UX flow, wireframes, and guide designers on visual design for apps - Led MH's effort to turn high-value magazine columns and content into 10+ top 5 iOS apps. - Strategized and implemented profitable expansion into other mobile platforms - Oversaw project management, strategy, and concepting of new-release iPhone apps - Crafted UX flow, wireframes, and guide designers on visual design for apps



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Research Internship

  • Jun 2009 - Aug 2009

  - As part of the FUSE Labs team, I researched socialization and personalization on Twitter - Created a system of visualizations to track link passage across Twitter discerning between spam, marketing and organically spread links. - Developed a personalized, socially driven newspaper that presented users with an aggregated view of what's popular within their networks and globally in a familiar visual format. - As part of the FUSE Labs team, I researched socialization and personalization on Twitter - Created a system of visualizations to track link passage across Twitter discerning between spam, marketing and organically spread links. - Developed a personalized, socially driven newspaper that presented users with an aggregated view of what's popular within their networks and globally in a familiar visual format.



Men's Health Magazine

• Photo Editor

  • Jun 2004 - Aug 2007

  - Led concept development for various stories and sections including ASME award nominated Malegrams section of Men’s Health Magazine - Produced and art directed photo shoots and collaborated with art directors on layout for stories throughout the magazine - Led concept development for various stories and sections including ASME award nominated Malegrams section of Men’s Health Magazine - Produced and art directed photo shoots and collaborated with art directors on layout for stories throughout the magazine