Experience

Strata Geosystems

• India
• Civil Engineering
• 200 - 300 Employee

• General Manager Marketing

  • Mar 2022 - Present

  Mumbai, Maharashtra, India Strata is a global leader in geotechnical engineering solutions and an end-to-end soil reinforcement solutions provider.



Highbar Technocrat Limited

• India
• Information Technology & Services
• 200 - 300 Employee

• Marketing Manager

  • Nov 2018 - Feb 2022

  Mumbai Area, India - Driving Marketing function in India, Middle East & APAC region to maximize reach of ERP solutions (SAP & Oracle) other solutions IoT, EasyBid, E Invoicing & Subcontractor. To enhance brand’s thought leadership position to achieve its unique positioning of brand preference in the minds of decision makers - Devising Brand Strategy & execution - Lead Generation & handling inside sales team - Corporate communications: Enhancing brand visibility to internal & external stakeholders… Show more - Driving Marketing function in India, Middle East & APAC region to maximize reach of ERP solutions (SAP & Oracle) other solutions IoT, EasyBid, E Invoicing & Subcontractor. To enhance brand’s thought leadership position to achieve its unique positioning of brand preference in the minds of decision makers - Devising Brand Strategy & execution - Lead Generation & handling inside sales team - Corporate communications: Enhancing brand visibility to internal & external stakeholders - Content Development through Articles in Magazines & Trade publications, case studies and white papers - Events / Conferences Planning & management - Employee branding to attract IT talent pool - Media Planning & Execution - Coordinating through Public Relations for media interactions & press releases - Budget planning & control for Advertising & sales promotion - Creative Development of collaterals for prints & digital media - Devising Digital Media strategy & execution - Maintaining partnership with SAP & other OEMs as a preferred partner for IT implementation & consultation for infrastructure & real estate industry - Developed corporate videos for YouTube channel youtube.com, - Conceptualizing & executing employee engagement through innovative campaigns like referral programs, Employee branding, Show less



Lavasa Corporation Ltd

• India
• Real Estate
• 200 - 300 Employee

• Marketing Manager

  • Sep 2014 - Nov 2018

  Mumbai Area, India Responsibilities covering all aspects of Marketing Planning and Strategy covering Brand Marketing, Sales Promotions, Lead Generation, Advertising, Digital, Social Media Marketing, Consumer Insights/Market Research, Marketing Budget Management, Networking. Lead generation through activation's on site through events promoting tourism as well as generating leads for residential & institutional options at Lavasa. Generating sponsors for all big events. Active networking &… Show more Responsibilities covering all aspects of Marketing Planning and Strategy covering Brand Marketing, Sales Promotions, Lead Generation, Advertising, Digital, Social Media Marketing, Consumer Insights/Market Research, Marketing Budget Management, Networking. Lead generation through activation's on site through events promoting tourism as well as generating leads for residential & institutional options at Lavasa. Generating sponsors for all big events. Active networking & associating with industries (Banks, IT, Pharma, FMCG, Manufacturing & Auto) to support sales team with leads. Planning and executing various marketing BTL activations (Exhibitions, Events, Mailers, MICE & Team Building activities) to generate footfalls to site supporting tourism business & real estate Digital & ATL Marketing support Show less



Pidilite Industries Limited

• India
• Manufacturing
• 700 & Above Employee

• Section Head - Product Specialist

  • Mar 2008 - Aug 2014

  Mumbai Area, India New product development of Fevicol MR, Fevistik, Rangeela range (oil pastels, poster colours, moulding dough). Launched all Fevicol skus with a fresh new look in market pan India, new look and packing for Rangeela poster, Gouache colours, oil pastels New product sampling & feedback to R&D team Tracking competition & updating products as per market trends on price, product schemes, free elements to product. Brand visibility through drives at retail outlets through 50 market… Show more New product development of Fevicol MR, Fevistik, Rangeela range (oil pastels, poster colours, moulding dough). Launched all Fevicol skus with a fresh new look in market pan India, new look and packing for Rangeela poster, Gouache colours, oil pastels New product sampling & feedback to R&D team Tracking competition & updating products as per market trends on price, product schemes, free elements to product. Brand visibility through drives at retail outlets through 50 market development in charge pan India. Driving International Art & Craft Competition in schools pan India, increased reach from 1500 to 4000 schools and upto 7.5 lac students Fevicol Science Project Challenge, was conceptualized, sampled in schools in Mumbai, Thane & then successfully launched pan India Training market development / sales team pan India on all school, college promotion modules & new products introduced. Also training the new joinees All respective ATL / BTL developed & promoted in coordination with Design, Logistics, Legal, Purchase, R&D, Digital Marketing, PR & Market research team. Show less



Better Communications Pvt. Ltd

• Account Supervisor

  • Apr 2006 - Feb 2008

  Mumbai Area, India Brands Handled - Reliance Industries Limited: Reliance Retail Outlet (Fuel, Lube & Tyre) Reliance A1 Plaza (India’s Largest Highway Restaurant Chain) Reliance R-Care (Vehicle Care Services) Reliance Trans-Connect (Fleet Management Programme) Reliance Quick Mart (Convenience Shopping) Reliance Auto LPG Handling all marketing & brand communication related work with an onsite team of (3 DTP operators, 1 Art Director & 1 Copy Writer)



MX Advertising Pvt. Ltd

• Senior Client Servicing / Business Development Executive

  • Nov 2004 - Mar 2006

  Mumbai Area, India Brands Handled: Evershine Builders, Essel Propack, Ichibaan Honda, Kores, Johnsondiversy, Cambridge, Bhukanwala Tools, Max Newyork Life and Time Packaging. Handled all brand communication related work (ATL/BTL) Ensuring payments are received from clients on time Ensuring delivery of the job / assignment on time New clients added to agency Bhukanwala Tools, Max Newyork Life Insurance for (BTL work)



Canco Advertising Pvt. Ltd.

• Senior Client Servicing Executive

  • Jan 2001 - Oct 2004

  Mumbai Area, India Brands Handled: HDFC, IDFC, CIBIL, Yahoo & Rotary Handed all marketing & brand communication related work