Experience

Cambridge University Press

• United Kingdom
• Publishing
• 100 - 200 Employee

• Lead Application Consultant

  • 2019 - Present

  Working as part of the Business Systems team that specialises in Sales, Marketing & Customer Services Applications, my team covers the full lifecycle of CUP solutions from business requirements gathering and functional analysis documentation through to development, service and support for a global set of business users.I work across many different applications in this landscape including our Global Customer Relationship Management (CRM) on a Salesforce platform and the Salesforce Marketing Cloud. I lead significant work streams with internal and/or external teams and my role is both technical and business facing. Much of my role focuses on matching technology with requirements.My focuses are in:- Defining and implementing business applications strategies- Gathering and writing both business and functional documentation- Configuring CRM solutions (e.g. Salesforce.com, MS Dynamics CRM)- Guiding users in leveraging Marketing Cloud functionality to support digital marketing strategy- Specialising in marketing automation and customer lifecycle- Setting up, maintaining and championing email marketing tools (e.g. ExactTarget, DotMailer)- Supporting on Market Analysis and segmentation techniques- Testing and performance optimisation- Team management and motivation- Service and support

• Customer Data and Marketing Systems Manager

  • Jun 2014 - 2019

  I am responsible for how we collect, transfer, secure and process customer data in Academic Marketing, for the systems that house that data and the systems that support the marketing department in achieving their collective objectives. I mentor an oversees support team and provide systems, digital marketing and best practise training around data and how best to make use of marketing systems. We currently use Salesforce Sales and Marketing Clouds, Filemaker, MasterVision, Monday.com, SAP and a plethora of in-house applications built specifically to our specifications. These tools seek to facilitate the development of our customer knowledge and our revenue opportunities to support the essential growth of the business therefore I am the business owner for developing and maintaining these systems and collating the requirements for those processes with c.75 global users as well as working with my colleagues in other divisions of the business.

• Acting Senior Direct Marketing Executive

  • Feb 2013 - May 2014

• Direct Marketing Executive, Customer & emarketing

  • Jan 2012 - Feb 2013

  Direct Marketing Analysis - Producing marketing metrics and sales channel reporting for email marketing, Cambridge Alerts, Contact Strategies, contact data and direct campaigns overall. Producing trackable URLS. Direct Marketing Activity - Building and launching monthly newsletter, driving central marketing campaigns to increase sign ups to Cambridge Alerts (contact acquisition tool), producing and driving central campaigns across subject/product marketing, running central contact strategies and inspection copy/adoption textbook marketing campaigns, keeping customer services up to date with marketing activities.Managing internal use of our Email Broadcasting Tool – Adestra Message Focus, liaising with Adestra on behalf of team for technical issues and promoting email best practise, developing email templates and deisgn conventions and researching and promoting new ideas and technologies in email marketing.Managing internal use of CRM -Wyvern Magic - supporting marketing team in using data for behavioural targeting and customer insight, runnign database queries, data cleansing, troubleshoot technical errors with wyvern and ensure IT team maintain data feeds to database from dependent systems.Ensuring central direct marketing campaigns are kept within budget.

• Marketing Co-ordinator, Humanities

  • Jun 2011 - Dec 2011

• Junior Direct Marketing Executive

  • Jan 2011 - Jun 2011



Graeae Theatre Company

• United Kingdom
• Performing Arts
• 1 - 100 Employee

• PA to the CEOs

  • Mar 2008 - Jan 2011

  • Manage the company info email account• Assist on Marketing of the company and its productions including email marketing and proofing print pieces• Liaising and maintaining good relations with key contacts for the organisation• Manage the company database and contact management systems• Events management (Launch programme around opening of lottery funded fully accessible rehearsal and office space) • Tour administration (Travel, accommodation, venue liaison)• Office management• Supporting staff with ICT• Book keeping and basic financial administration• PA to joint CEOs with duties including managing travel, support with ICT and researching for events and productions• HR and Fundraising admin; liaising with funders; maintaining filing system; raising letters to funders; raising updates and reports; submitting applications occasionally (£1,500 raised independently so far) • Supporting on reporting to funders• Managing electronic and paper filing systems• Collecting, distributing and franking post• Producing correspondence on behalf of the company• Taking board meeting minutes and supporting executive director on servicing board.