Vice President

• Jan 2023 - Present

Vice President - Marketing Automation

• Jan 2022 - Present

Head - Marketing Automation

• Oct 2018 - Jan 2022

Lead Consultant

• Oct 2014 - Oct 2018

Worked on Adobe Campaign Standard & Classic Versions.- Has done end to end implementation of Adobe Campaign Instance for almost every industry vertical.- Conduct Discovery sessions with clients to understand their requirement and create a design that need to be implemented as per requirements.- Created Business requirement documents based on discovery session.- Had created technical solution documents for clients and convert them to solution after approval.- Implemented Customer Life Cycle Journey Campaigns.- Integrated Adobe Campaign with other Adobe Experience cloud product i.e. Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Experience Manager.- Convert Data model architecture to a solution.- Have extensive experience migrating customer data to Adobe campaign.- Expert in Migrating campaigns from other marketing automation tool to Adobe Campaign.- Extensive experience of Cross Channel marketing on Adobe Campaigns.- Created custom Segmentation as per client's requirement and helped in strategic campaign planning for the customer.- Helped clients to increase ROI through Marketing Campaigns.- Conducted training sessions for our clients and helped them to adopt Adobe Campaign as their marketing automation tool.- Created Brand level restrictions on Adobe campaign to Multi Brand Solution.- Created Custom dashboard based on campaign performance and suggested recommendation based on engagement received.- Have well versed experience on IP Ramp UP.- Having experience of leading a team of 20+ marketing automation consultants. Show less

Business Analyst

• Sep 2010 - Oct 2014

• Excellent Analytic & Interpersonal skills, Attention to Detail & Process Driven Approach• Stakeholder Management, Project Management, Release Management & SDLC• Product Owner, Business Analysis, User Stories, User Journeys and BPR• Customer focus and relationship building skills• Expert Microsoft Excel and PowerPoint skills.

Business Analyst

• May 2013 - Jun 2014

• Requirement Gathering from business users for application customization.• Coordinating development of new modules with Developers and QAs.• Conducting UAT with Business users at client site, extending post Go-live support and imparting end user training• Assisting in organisational pre-sales activities.