Experience

Desai Foods Private Limited - Mother's Recipe

• Regional Sales Manager-North

  • Jan 2017 - Present

  Organization: Desai Brother Ltd – Pune Food Division (Mothers Receipe)Position held: Regional Sales Manager-NorthCategory Handled: Pickles, Papad, Cooking Paste, Chutney, Ready to Cook, Instant MixArea Handled: 8 States of North India (Delhi, Punjab, Haryana, UP, Uttarakhand, Rajasthan, HP & JK)Team Size: 106 including 5 ASM’s,6 SE’s,11 Key Account Executive,34 TSI, 6 ISR, 44 Promoters. Period: Jan 2017 till dateAnnual Turnover: 25 CroreJob description• Achievement of Primary & Secondary Sales Target of the area.• Handling both General Trade & Modern Trade.• Administrative Responsibilities–Managing Branch/C &F Operations.• Accurate Budgeting , Forecasting using category and seasonal assortment• Planning Activations & Executing Promotional Campaigns/ Offers.• Co-ordination in H.O ie Accounts/Supply chain/Recruitment of TSO’s.• Training & development of sales force • Preparation of market intelligence reports to senior management i.e. Competitors activities/New trends in market.• Review of Weekly Tgt/ Achievement and follow up action if required to achieve the Monthly Tgt.• Timely Reporting to HO on Monthly/Weekly Reports.• Responsible for Sales, Activations, Customer Marketing and Revenue control.



INBISCO

• India
• Food & Beverages
• 200 - 300 Employee

• Regional Sales Manager-North

  • Sep 2015 - Dec 2016

  Organization: Inbisco India Private Ltd (Part of Mayora Group Indonesia)Position held: Regional Sales ManagerCategories Handled: Confectionary(Hard Boiled Candy),Chocolate, Waffers, Noodles.Area Handled:North Zone- Delhi, Rajasthan, Haryana,Punjab, Himachal Pradesh, J& K.Team size: 70 members including 6 ASM’s, 36 Sales Officers , 25 ISR’s with a network of 5 C&F’s,45 Stockiest, 27 Super Stockists & 541 Sub Stockiest.Period:Sept 2015 – till dateAnnual Turnover: Rs 40 Crore. Job description• Achievement of Primary & Secondary Sales Target of the area.• Handling both General Trade & Modern Trade.• Administrative Responsibilities–Managing Branch/C &F Operations.• Accurate Budgeting , Forecasting using category and seasonal assortment• Planning Activations & Executing Promotional Campaigns/ Offers.• Co-ordination in H.O ie Accounts/Supply chain/Recruitment of TSO’s.• Training & development of sales force • Preparation of market intelligence reports to senior management i.e. Competitors activities/New trends in market.• Reviewing the Weekly Tgt/ Achievement and follow up action if required to achieve the Monthly Tgt.• Timely Reporting to HO on Monthly/Weekly Reports.• Responsible for Sales, Activations, Customer Marketing and Revenue control



Maiyas Beverages And Foods Private Limited

• Regional Head Sales

  • May 2014 - Sep 2015

  Organization: Maiyas Beverages & Foods Pvt Ltd{Founded by Dr P Sadananda Maiyas: A Man behind Bangalore’s Food Iconic MTR Foods}MBFPL is the second largest Company within the span of three years of its existence to serve delicious taste to South Indian cuisine across the India along with Exporting to Japan, UAE & Australia.Position held: Regional Head – SalesCategories Handled: Snacks, Beverages, Instant Mixes, Ready To Eat.Area held: 7 States & 1 UT of North Zone.Team size: 40 members including 2 RM, 3 ASM & 35 TSI with a network of 1 C&F’s,7 Super Stockists & 115 Stockist.Period:May 2014 – till dateAnnual Turnover: Rs 10 Crore.Job Description:o Setting up of Sales & Distribution Network in the region.o Handling both General Trade & Modern Trade.o Developed a Dedicated Team in the region.o Set goals, Building a sales plan. Analyse data.o Mentor team members and motivate them.o An Overall Business Manager for the Territory.



MTR Foods Private Limited

• Food and Beverage Services
• 500 - 600 Employee

• Zonal Sales Manager

  • Jan 2006 - Apr 2014

  • Handling both General Trade & Modern Trade.ling both General Trade & Modern Trade.• Administrative Responsibilities–Managing Branch/C &F Operations.• Accurate Budgeting , Forecasting using category and seasonal assortment• Planning Activations & Executing Promotional Campaigns/ Offers.• Co-ordination in H.O ie Accounts/Supply chain/Recruitment of TSO’s.• Training & development of sales force • Preparation of market intelligence reports to senior management i.e. Competitors activities/New trends• Review interim sales & brief on month activities for meeting up of sales targets• Driving Top line, Bottom line and effective Cash flow in the System • Maximizing share and value all across. • Responsible for Sales, Activations, Customer Marketing and Revenue control.



Candico (I) Ltd

• Food and Beverage Services
• 1 - 100 Employee

• Regional Sales Manager

  • Aug 2004 - Dec 2005

  Position held: Regional Manager- SalesBrands Handled: Confectionary & Gums productsArea held: North Zone(Haryana, Punjab, HP & J&K)Team size: 4 ASM’s& 17 Sales Officers, handling a network of 158 stockists .Period: August 2004---December 2005.Annual Turnover: Rs 12 Crore. Position held: Regional Manager- SalesBrands Handled: Confectionary & Gums productsArea held: North Zone(Haryana, Punjab, HP & J&K)Team size: 4 ASM’s& 17 Sales Officers, handling a network of 158 stockists .Period: August 2004---December 2005.Annual Turnover: Rs 12 Crore.



Vidyut Mettalics Pvt Ltd

• Regional Sales Development Manager

  • Dec 2003 - Aug 2004

  Position held: Regional Sales Development ManagerBrands Handled: Shaving Blades (SUPER – MAX-Malhotra’s Group)Area held: North Zone(Haryana,Punjab,HP &J&K)Team size: 4 Area Field Managers & 18 Sales Officers.Period: December2003- August 2004.Annual Turnover: Rs 10 Crore. Position held: Regional Sales Development ManagerBrands Handled: Shaving Blades (SUPER – MAX-Malhotra’s Group)Area held: North Zone(Haryana,Punjab,HP &J&K)Team size: 4 Area Field Managers & 18 Sales Officers.Period: December2003- August 2004.Annual Turnover: Rs 10 Crore.



Dabur India Limited

• India
• Manufacturing
• 700 & Above Employee

• Regional Sales Manager

  • Nov 1994 - Nov 2003

  Position held: Regional Manager-Sales in Consumer Care Division (CCD)Brands Handled: Amla, Lal Dant Manjan, Chyawan Prash, Hajmola etc.Area held: HaryanaTeam size: Sales team of 21 members involving Two Area Sales Executives, 9 Sales officers & 10 ISRs and handling a network of 74 stockists. Period: November 94- November 2003.Annual Turnover: Rs 28 Crore.Position held: Regional Manager- Sales (Healthcare Product Division)Area held: Western UP & Uttarakhand.Team size: Sales Team of 25 members involving 2 Area Sales Executives, 8 Sales Officers & 15 ISRs. Handling a network of 104 Stockists + 15 Super Stockists & 144 Sub-stockists.Annual Turnover: Rs 18 Crore.Position held: Area Sales Manager- (Healthcare Product Division)Area held :Delhi Metro & Modern TradeTeam size: 6 Sales Officers and 11 stockistsAnnual Turnover: Rs 8 Crore.



Camlin Ltd.

• India
• Manufacturing
• 400 - 500 Employee

• Sales Officer

  • May 1992 - Nov 1994

  Job Responsibility: Sales & Promotion activities in Art Material Division, conducting various sales promotions i.e Scholastic art material in various schools & hobby classes’ e.t.c.Area held: North Delhi Job Responsibility: Sales & Promotion activities in Art Material Division, conducting various sales promotions i.e Scholastic art material in various schools & hobby classes’ e.t.c.Area held: North Delhi