Vijita U.G.

Dealer Support & Marketing at NuTech Group
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  • Chinese -
  • German -

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Kyle Ebeling

I had the pleasure of working with Vijita for the past year+ across various projects, many of which were not on her initial work scope of her Marketing position at James Loudspeaker. Vijita is someone who is willing to take on any challenge and will ensure that any task gets completed. Her dedication to her work only speaks volumes to the passion that she exudes for the AV industry. Vijita has displayed many talents in marketing through exploding James Loudspeaker's presence in social media, consistently updating and posting relevant news and updates and the keeping up with the constant stream of new custom one off solutions. Her willingness to learn and be a team player allows Vijita be extremely versatile and adaptable. It was my pleasure to work with Vijita U.G. and I highly advocate this young woman for any position where she can be one of your team players. Allowing her to work in marketing is just going to be icing on your proverbial cake!

Joe Calderaro

Vijita is one of those rare finds in our industry, and probably in most industries, where a person is simultaneously able to keep you informed, engaged, and devoted to a brand and company. Her ability to communicate and illustrate new concepts and be a reliable point of contact has allowed me to excel in offering clients new and creative solutions for their projects, and has increased my teams profitability. Shes an awesome resource to go to and would quickly prove to be a valuable member of anyone's organization.

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Credentials

  • ISF
    -

Experience

    • United States
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Dealer Support & Marketing
      • Aug 2020 - Present

      NuTech Group specializes in the custom installer channel for high-quality, high-performance audio, video, and custom installation products that provide complete solutions for our dealers. We are proud to be one of the leading manufacturers’ rep firms in the Mid-Atlantic region. *Providing excellent dealer support to Mid-Atlantic AV retailers, custom retailers, and CI integrators *Developing marketing communications and creating brand awareness across the CI channel *Representing 15 vendors and member of the PureTech Alliance

    • Marketing Director
      • Jan 2019 - Apr 2020

      • Established and oversaw the company’s first in-house marketing department which included branding, positioning and corporate and product messaging strategy. • Created data-driven marketing campaigns to ensure sustainable business growth. Introduced CRM and analytic tools to better understand segmentation to increase lead generation. • Analyzed KPIs to determine if campaigns are affecting marketing objectives. Implemented social media, content marketing, and sales campaigns to drive website traffic and increase brand awareness. • Instrumental in developing product messaging for new product lines Small Aperture 853 high output speaker and powered SoundBar line. Collaborated with engineering, production, sales, legal, and finance. • Developed and executed fully integrated 360° advertising campaigns. Provided strategic direction, managed creative development, public relations and creative agencies, media relationships, and trade shows.

    • United States
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Aug 2015 - Dec 2018

      • Developed, communicated and monitored key marketing metrics for new dealer growth, product sales growth and brand awareness• Developed and implemented a global marketing calendar for all key marketing segments• Organized media planning and ad placement for direct public and media relations, including writing copy and editing communication pieces for publication• Cultivated and maintained relationships with trade media, outside advertising agencies and external public relations firm• Directed the writing, editing and publishing of specific collateral items for the organization including press releases, price guides, brochures, reports, and presentations. • Maintained social media accounts for LinkedIn, Facebook, Instagram, Twitter, and Google+• Planned and produced international and domestic tradeshows and assisting with budget management

    • Marketing Communications Specialist
      • May 2014 - Jul 2015

      • Assisted with media planning and ad placement for direct public and media relations• Directed the writing, editing and publishing of email campaigns, newsletters and company announcements • Provided technical product information for website and organized product updates and releases for use on website• Planned, produced and distributed sales support materials such as wearables, print collateral material, signage, sales kits, company image information to external contact points

    • National Sales Coordinator
      • Aug 2011 - Apr 2014

      • Organized and coordinated all Stewart residential and commercial factory trainings, bi-yearly rep meetings and any special trainings as required• Analyzed surveys and implemented changes to training program• Cultivated and maintained relationships with manufacturing partners and coordinated onsite/offsite manufacturing partner training events• Trained dealer support staff to process demo orders, demo agreement forms, and create reports• Delegated special accommodation orders to inside sales and project managed special accommodation sales orders of VIP dealers and end users• Managed Stewart marketing demo program

    • Sales Support Coordinator
      • Oct 2005 - Jul 2011

      • Generated monthly booking sales reports and special financial reports for 21 residential manufacturing representatives and for buying groups • Coordinated 5 residential factory trainings a year by recruiting attendees, scheduling hotel accommodations and writing email blasts• Communicated with dealers and manufacturer representatives when Director of Sales was out of the office by phone, email and in person.• Maintained demo agreement database, produced demo agreement contracts, processed demo orders and follow up for loaner units• Coordinated production of special demo units and logistics for all consumer and commercial events and specific tradeshows

    • United States
    • Legal Services
    • 1 - 100 Employee
    • Assistant Conference Coordinator/Adminstrative Assistant
      • Apr 2005 - Sep 2005

      • Provided direct assistance to the Boot Camp Coordinator and Executive Assistant to Phil Kavesh with marketing, follow-up, word processing, and transcribing of materials needed for Boot Camp conferences • Assisted in the production and quality control of marketing materials • Coordinated the scheduling, confirming, and operating of the monthly, follow-up conference calls, which includes direct contact with over 150 attendees • Processed all order fulfillment of Boot Camp orders, which includes packaging creations, printing, burning of CDs, and shipping • Contacted major trade magazine publications and placed several articles written by the President, and negotiated the buying of ad space in major trade magazine publications

Education

  • University of Southern California
    BA, Intl. Relations Global Business
    2000 - 2004
  • American University
    Semester Program, Foreign Policy
    2003 - 2003
  • Classen
    International Baccalaureate, Bio, Chem, German, History, English
    1995 - 2000

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