Experience

Universal Business School

• India
• Education Management
• 100 - 200 Employee

• Director - PGDM and International Programs

  • Apr 2016 - Present



MAGNUS HEALTH MANAGEMENT PVT LTD.

• MARKETING CONSULTANT - SOUTH ASIA

  • Apr 2013 - Present

  • Drive branding initiatives like brand building & brand development• Drive Market segmentation & Product positioning • Train team on product, Marketing Inputs & Soft skills. • Formulate & drive execution of Marketing strategy for South Asia Market• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of products• Create & Roll out News Letter to the commercial team & channel partners• Prepare and plan, together with the sales channels, the market introduction of the new products, including promotion material.• Coordinate and participate in promotional activities and trade shows and Attend national and regional conventions, trade shows etc.• Drive Market research - Create tools to capture Market size & Competitive landscape• Roll out product campaigns for delivering key messaging & product positioning• Productively Manage Marketing Budget & Track marketing expenses and provide analysis to Regional leaders• Plan programs and events (Conferences) to build strong relationships with healthcare personnel• Build and maintain key customer relationships to develop key opinion leaders and reference base



Mumbai Educational Trust, MET League of Colleges

• India
• Education Administration Programs
• 200 - 300 Employee

• Visiting Faculty

  • Jun 2014 - Mar 2016

  Delivered lectures on 2 Management subjects1. Contemporary Management2. Consumer Buyer Behaviour Delivered lectures on 2 Management subjects1. Contemporary Management2. Consumer Buyer Behaviour



AKADEMIA IEIBS SUPPORTED B SCHOOL

• Visiting Faculty

  • Jun 2014 - Mar 2016

  Delivered following subjects to Management students1. Strategic Management2. Marketing Management3. International marketing4. International Business5. Brand and Product Management6. Media Planning and Strategy7. Integrated Marketing Communications in Healthcare Delivered following subjects to Management students1. Strategic Management2. Marketing Management3. International marketing4. International Business5. Brand and Product Management6. Media Planning and Strategy7. Integrated Marketing Communications in Healthcare



Enkays CA coaching

• Visiting Faculty

  • Jun 2012 - Feb 2016

  Delivered lectures to IPCC students on Strategic Management Delivered lectures to IPCC students on Strategic Management



AICAR Business School

• Visiting Faculty

  • Jun 2013 - Jun 2015

  Delivered lectures to management students on1. Advanced Marketing2. B2B Marketing3. Strategic Marketing4. Strategic Brand Management Delivered lectures to management students on1. Advanced Marketing2. B2B Marketing3. Strategic Marketing4. Strategic Brand Management



Swayam Siddhi Management college

• Visiting Faculty

  • Apr 2012 - Dec 2014

  Delivered lectures to Management students on following subjects1. Marketing Management2. International Marketing3. Strategic Management4. Marketing Strategies Delivered lectures to Management students on following subjects1. Marketing Management2. International Marketing3. Strategic Management4. Marketing Strategies



K.C.College of Engineering - India

• India
• Telecommunications
• 1 - 100 Employee

• Visiting Faculty

  • Jun 2013 - Jun 2014

  Delivered lectures to Management students on 1. Selling & Negotiation skills2. Integrated Marketing Communications Delivered lectures to Management students on 1. Selling & Negotiation skills2. Integrated Marketing Communications



Rajeev Gandhi College -

• Visiting Faculty

  • Jun 2012 - Jun 2014

  Delivered lectures to management students on 1. Marketing Strategies2. International Marketing3. Environmental Management4. Retail Management Delivered lectures to management students on 1. Marketing Strategies2. International Marketing3. Environmental Management4. Retail Management



Birla college

• Visiting Faculty

  • Dec 2012 - Dec 2013

  Delivered lectures to management students on1. Marketing Management2. Direct Marketing & Advertising Delivered lectures to management students on1. Marketing Management2. Direct Marketing & Advertising



Saket College

• Visiting Faculty

  • Jun 2012 - Jun 2013

  Delivered lectures to Management students on following subjects1. Strategic Management2. Product & Brand management3. Marketing Strategies Delivered lectures to Management students on following subjects1. Strategic Management2. Product & Brand management3. Marketing Strategies



Dilkap college

• Visiting Faculty

  • Jun 2011 - Jun 2013

  Delivered lectures to management students on1. International Business Delivered lectures to management students on1. International Business



GE HealthCare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Manager

  • Apr 2010 - Mar 2012

  • Marketing, Planning & Implementation.  Create and implement marketing plans, develop & execute strategies.  Develop and implement market and environmental assessments to gain insights for strategic and tactical plan development through greater understanding of current market dynamics Monitor, review and report on all marketing activity and report on all marketing results. • Sales enablement Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of products. Collaborate with Medical affairs and Regulatory affairs and develop Marketing inputs like Slide decks, posters and other promotional materials • Expense management. Approve sponsorships and deliver marketing activity within agreed budget.  Determine and manage the marketing budget. • Market place intelligence & Key opinion leader relationships To assess and monitor competitor activity & modify marketing strategies appropriately to minimise competitor impact.  Build and maintain key customer relationships to develop key opinion leaders and reference base Coordinate and participate in promotional activities and trade shows and Attend national and regional conventions, trade shows and symposia  Drive market research, competitor and customer surveys. • Sales & Marketing Support  Closely interact and work with the Global marketing team to develop & execute communication plans for both internal and external customers including: intra/internet based tools, sales collateral, conventions/exhibits, Relationship Management Plan programs & events to build strong relationships with healthcare personnel, proactively establish & maintain effective working team relationships & work with functions like Medical Affairs, Regulatory Affairs



Medtronic

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• PRODUCT MANAGER - SOUTH ASIA (Imaging Solutions)

  • Oct 2008 - Apr 2010

  • Marketing, Planning & Implementation.  Prepare Marketing plans & provide a working framework for optimal product positioning by team to achieve budgeted sales. Develop sales support materials for product range, including cost benefit analysis. • Expense management. Manage product portfolio expenses within agreed budget.  Manage personal expenses within company guidelines.• Market place intelligence & Key opinion leader relationships Create & maintain portfolio of key opinion leaders. To assess and monitor competitor activity & modify marketing strategies appropriately to minimise competitor impact. Market Trend analysis and Tracking Competition and making counter strategies to be a winner & to fine tune-marketing strategies.• Product Training & technical expertise Train, Product Specialists Regional Managers & Business Managers. Conduct pre & post training examinations to gauge knowledge & expertise uptake.  Conduct post training feedback to gauge recipient’s satisfaction & how to improve future training sessions. To strongly place the product in the mind of the customer by training team on use of clinical papers and effective product presentations.• Sales & Marketing Support  Develop & maintain quality & constructive relationship with Business Manager, Regional Manager & sales team. Drive & monitor product-marketing plans through fieldwork • Sales Promotion Organizing & conducting educational programs, seminars & conferences for the customers. • Motivate team  Share success stories & campaign outcomes across the team.



GE HealthCare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Territory Manager

  • Jun 2003 - Oct 2008

  • Develop and implement Strategic business plan to deliver budgeted sales for Contrast Media/Nuclear Medicine products.• Responsible for Account management, development and retention.• Build and maintain a strong relationship with medical institutions and generate regular business.• Product positioning – To strongly place the product in the mind of the customer by effective use of clinical papers.• Market Development- Identifying and targeting new prospects, Inventory Management, Forecasting sales, scheduling supplies to the end user and planning optimum inventory.• Supporting the Marketing dept by providing regular market feedback.• Customer Focus - Identifying the key Customers and acknowledging the needs, and providing solutions, thus ensuring customer satisfaction.• To report any market development particularly competition.• Orchestrating resources - using available resources like funds, personnel, etc and using it optimally to achieve the desired results.• To ensure availability of products to end users, thus ensuring continuous consumption. • To update and maintain sales data and other records.• Ensuring excellent compliance to reporting systems.



Astra Zeneca LP Us

• United States
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• PSR

  • Sep 2000 - Mar 2001

  • Job involved marketing of Pharmaceutical products to medical professionals.• Presentation of Pharmaceutical products to the medical professionals.• Providing shelf life for products at drug corners.• Instrumental in launching new products.• Planning optimum inventory for products. • Job involved marketing of Pharmaceutical products to medical professionals.• Presentation of Pharmaceutical products to the medical professionals.• Providing shelf life for products at drug corners.• Instrumental in launching new products.• Planning optimum inventory for products.