Vijay Balakrishnan

Author- Historical Fiction at Writer, author
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Contact Information
us****@****om
(386) 825-5501
Location
Marietta, GE

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Experience

    • Writing and Editing
    • 100 - 200 Employee
    • Author- Historical Fiction
      • Jan 2019 - Present

      After a career in aerospace and fintech, I am now pursuing a lifelong passion- creative writing. A history buff, I use insights from my wide travels, reading and research in evocative storytelling about little-known history. Check out my debut novel 'The Swaraj Spy' (Harper Collins, 2022) www.theswarajspy.com

    • United States
    • Financial Services
    • 700 & Above Employee
    • Vice President General Manager ePayments
      • Jan 2017 - Jan 2019

      Greater Atlanta Area - Drive B2B and B2C transformation through electronic payment adoption and use - Customer base includes large enterprises as well as SMBs - General Management P&L responsibility for Product Management, Product Development & Sales - Develop and drive integrated business unit strategy and performance including: - Target market and customer definition and prioritization - Product direction and roadmap - Onshore and offshore SaaS product development and… Show more - Drive B2B and B2C transformation through electronic payment adoption and use - Customer base includes large enterprises as well as SMBs - General Management P&L responsibility for Product Management, Product Development & Sales - Develop and drive integrated business unit strategy and performance including: - Target market and customer definition and prioritization - Product direction and roadmap - Onshore and offshore SaaS product development and delivery - Customer account management and service implementation - Market positioning, messaging and multi-channel promotion - Thought leadership - Enterprise sales through direct sales force and strategic partnerships - Small to medium size business sales through inside sales force - End-to-end process definition, alignment and continuous improvement Show less

    • President
      • Jan 2009 - Dec 2016

      Atlanta StratEx, LLC is a provider of Business Strategy and Process Improvement consulting services to technology companies and financial institutions. The focal practice areas are: - Strategic Planning - Vision to Roadmap to Delivery Process - Product Management - Product Marketing and Thought Leadership - Software Development Lifecycle Process - Company and Product Positioning - Go-to-Market Planning - International Business Development - www.stratexglobal.com

    • Chief Operating Officer
      • Mar 2007 - Aug 2008

      Atlanta -Led Product Management, Marketing, Solution Delivery, Support and Human Resources for 240 person global payments company. -Re-branded, re-positioned and launched entire product line. -Drove rapid growth in large bank, community bank and credit union segments

    • Financial Services
    • 400 - 500 Employee
    • VP Strategic Marketing
      • Dec 2005 - Feb 2007

      - Integrated four acquired payments companies into single market facing division in a $1 billion corporation.. - Rationalized product lines based on grow, maintain, harvest, divest framework. - Launched new division and gained significant traction in the payments marketplace.

    • Executive Vice President
      • Nov 2001 - Oct 2005

      Atlanta - Led Products, Marketing and International at rapidly growing payments company. - Established leadership by creating a new industry segment- distributed check imaging. - Drove product strategy to flank incumbents and gain thought leadership. - Leveraged product lifecycles in the UK and the US to transfer success between geographies.

    • SVP Products and Marketing
      • Sep 1999 - Oct 2001

      Atlanta - Drove product strategy and marketing at fast growing NASDAQ traded Internet Security technology company. - Established leadership in Internet Usage and Access management- both emerging markets at the time. - Recruited and established new Product Management, Product Marketing and Brand Marketing team. -Sold company successfully to acquirer.

    • United States
    • Financial Services
    • 700 & Above Employee
    • VP Products and Marketing
      • May 1997 - Aug 1999

      - Developed international strategy for credit card processing division. - Led Product Management and Marketing for venture addressing Internet Security and Identity Theft Prevention. - Recruited and established new Product Management, Marketing and Business Development team. - Established early leadership in the Digital Certificate space.

    • United States
    • Financial Services
    • 700 & Above Employee
    • VP International Development
      • Nov 1994 - Mar 1997

      Minneapolis - Led Business Development of two businesses in the UK. - Led Business Development team to establish joint venture in India. - Divested business in Australia. - Developed and drove implementation of international diversification strategy.

    • Director Business Development
      • Sep 1987 - Oct 1994

      Minneapolis - Drove diversification of $1 billion printed products company into electronic payments. - Areas included ACH, Debit Card Processing, Check Verification and International Payments. - Led Due Diligence teams prior to major acquisitions.

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Product Manager
      • May 1984 - Aug 1987

      Minneapolis - Responsible for global Product Management of four technology product lines. - Established regional strategies for different parts of the globe. - Drove sales through company branch operations and third-party distributors. - Established global new product launch process.

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Associate to Principal Engineer
      • Jan 1977 - Sep 1982

      Minneapolis - Led systems integration (software and hardware) teams in development of autopilots and navigation systems for aerospace and underwater systems, including the Space Shuttle. - Key team member in development of highly complex software and hardware systems.

Education

  • The Wharton School
    MBA, Management and Marketing
    1982 - 1984
  • University of Illinois Urbana-Champaign
    MS, Electrical Engineering
    1975 - 1976
  • University of Illinois Urbana-Champaign
    BS, Electrical Engineering
    1971 - 1975

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