Vijay Balakrishnan
Author- Historical Fiction at Writer, author- Claim this Profile
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Bio
Experience
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Writer, author
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Writing and Editing
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100 - 200 Employee
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Author- Historical Fiction
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Jan 2019 - Present
After a career in aerospace and fintech, I am now pursuing a lifelong passion- creative writing. A history buff, I use insights from my wide travels, reading and research in evocative storytelling about little-known history. Check out my debut novel 'The Swaraj Spy' (Harper Collins, 2022) www.theswarajspy.com
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Deluxe
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United States
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Financial Services
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700 & Above Employee
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Vice President General Manager ePayments
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Jan 2017 - Jan 2019
Greater Atlanta Area - Drive B2B and B2C transformation through electronic payment adoption and use - Customer base includes large enterprises as well as SMBs - General Management P&L responsibility for Product Management, Product Development & Sales - Develop and drive integrated business unit strategy and performance including: - Target market and customer definition and prioritization - Product direction and roadmap - Onshore and offshore SaaS product development and… Show more - Drive B2B and B2C transformation through electronic payment adoption and use - Customer base includes large enterprises as well as SMBs - General Management P&L responsibility for Product Management, Product Development & Sales - Develop and drive integrated business unit strategy and performance including: - Target market and customer definition and prioritization - Product direction and roadmap - Onshore and offshore SaaS product development and delivery - Customer account management and service implementation - Market positioning, messaging and multi-channel promotion - Thought leadership - Enterprise sales through direct sales force and strategic partnerships - Small to medium size business sales through inside sales force - End-to-end process definition, alignment and continuous improvement Show less
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President
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Jan 2009 - Dec 2016
Atlanta StratEx, LLC is a provider of Business Strategy and Process Improvement consulting services to technology companies and financial institutions. The focal practice areas are: - Strategic Planning - Vision to Roadmap to Delivery Process - Product Management - Product Marketing and Thought Leadership - Software Development Lifecycle Process - Company and Product Positioning - Go-to-Market Planning - International Business Development - www.stratexglobal.com
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Chief Operating Officer
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Mar 2007 - Aug 2008
Atlanta -Led Product Management, Marketing, Solution Delivery, Support and Human Resources for 240 person global payments company. -Re-branded, re-positioned and launched entire product line. -Drove rapid growth in large bank, community bank and credit union segments
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Metavante
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Financial Services
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400 - 500 Employee
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VP Strategic Marketing
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Dec 2005 - Feb 2007
- Integrated four acquired payments companies into single market facing division in a $1 billion corporation.. - Rationalized product lines based on grow, maintain, harvest, divest framework. - Launched new division and gained significant traction in the payments marketplace.
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Executive Vice President
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Nov 2001 - Oct 2005
Atlanta - Led Products, Marketing and International at rapidly growing payments company. - Established leadership by creating a new industry segment- distributed check imaging. - Drove product strategy to flank incumbents and gain thought leadership. - Leveraged product lifecycles in the UK and the US to transfer success between geographies.
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SVP Products and Marketing
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Sep 1999 - Oct 2001
Atlanta - Drove product strategy and marketing at fast growing NASDAQ traded Internet Security technology company. - Established leadership in Internet Usage and Access management- both emerging markets at the time. - Recruited and established new Product Management, Product Marketing and Brand Marketing team. -Sold company successfully to acquirer.
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Equifax
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United States
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Financial Services
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700 & Above Employee
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VP Products and Marketing
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May 1997 - Aug 1999
- Developed international strategy for credit card processing division. - Led Product Management and Marketing for venture addressing Internet Security and Identity Theft Prevention. - Recruited and established new Product Management, Marketing and Business Development team. - Established early leadership in the Digital Certificate space.
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Deluxe
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United States
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Financial Services
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700 & Above Employee
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VP International Development
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Nov 1994 - Mar 1997
Minneapolis - Led Business Development of two businesses in the UK. - Led Business Development team to establish joint venture in India. - Divested business in Australia. - Developed and drove implementation of international diversification strategy.
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Director Business Development
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Sep 1987 - Oct 1994
Minneapolis - Drove diversification of $1 billion printed products company into electronic payments. - Areas included ACH, Debit Card Processing, Check Verification and International Payments. - Led Due Diligence teams prior to major acquisitions.
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Honeywell
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United States
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Product Manager
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May 1984 - Aug 1987
Minneapolis - Responsible for global Product Management of four technology product lines. - Established regional strategies for different parts of the globe. - Drove sales through company branch operations and third-party distributors. - Established global new product launch process.
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Honeywell
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United States
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Appliances, Electrical, and Electronics Manufacturing
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700 & Above Employee
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Associate to Principal Engineer
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Jan 1977 - Sep 1982
Minneapolis - Led systems integration (software and hardware) teams in development of autopilots and navigation systems for aerospace and underwater systems, including the Space Shuttle. - Key team member in development of highly complex software and hardware systems.
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Education
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The Wharton School
MBA, Management and Marketing -
University of Illinois Urbana-Champaign
MS, Electrical Engineering -
University of Illinois Urbana-Champaign
BS, Electrical Engineering