Experience

Prep Zone Academy

• Singapore
• Education Management
• 1 - 100 Employee

• Digital Marketing Director

  • Jun 2014 - Present

  Proven track record to improve company’s revenue with an average ROAS of ~10x.Oversee Prep Zone Academy's digital marketing channels to drive efficient ROIEstablish and manage the Digital Marketing department & external contractors. Proven track record to improve company’s revenue with an average ROAS of ~10x.Oversee Prep Zone Academy's digital marketing channels to drive efficient ROIEstablish and manage the Digital Marketing department & external contractors.



The Animal Project

• Singapore
• Retail
• 1 - 100 Employee

• Pro Bono Digital Marketing Consultant

  • 2020 - Present

  The Animal Project (TAP) a social enterprise that supports inclusion and celebrates the abilities of artists with special needs.Formulate & execute brand’s digital marketing direction/monthly plansAnalyse and report month to month omni-channel campaign analyticsDevelop TAP’s e-commerce portal, bringing their operations online. ROAS is currently up 2-3X. The Animal Project (TAP) a social enterprise that supports inclusion and celebrates the abilities of artists with special needs.Formulate & execute brand’s digital marketing direction/monthly plansAnalyse and report month to month omni-channel campaign analyticsDevelop TAP’s e-commerce portal, bringing their operations online. ROAS is currently up 2-3X.



Business Test Methods

• Singapore
• Software Development

• Product Manager

  • Jun 2014 - Dec 2019

  Founded as an initiative/subsidiary of Prep Zone Academy, BTM is as an online test-taking and proctoring platform for MBA programs and business schools. Managed the in-house development team to design, test, and develop the platformHandled client onboarding and subsequent usage on the platformProvided round-the-clock support to secure customer’s success. Founded as an initiative/subsidiary of Prep Zone Academy, BTM is as an online test-taking and proctoring platform for MBA programs and business schools. Managed the in-house development team to design, test, and develop the platformHandled client onboarding and subsequent usage on the platformProvided round-the-clock support to secure customer’s success.



Kraken Media

• Singapore
• Information Technology & Services
• 1 - 100 Employee

• Project Manager

  • 2010 - May 2014

  Created marketing collaterals. Handled event photography and filming.In charge of UI-UX design.Worked with development teams to create digital products. Created marketing collaterals. Handled event photography and filming.In charge of UI-UX design.Worked with development teams to create digital products.