Viena Hoffmann

Assistant, Artist Development at AWAL
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Contact Information
us****@****om
(386) 825-5501
Location
Brooklyn, New York, United States, US
Languages
  • French Native or bilingual proficiency
  • Spanish Limited working proficiency

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Experience

    • United Kingdom
    • Musicians
    • 100 - 200 Employee
    • Assistant, Artist Development
      • Apr 2023 - Present

    • United States
    • Entertainment
    • 1 - 100 Employee
    • Assistant Talent Manager
      • Oct 2021 - Apr 2023

      Day to day responsibilities include drafting event contracts, project management across long-term digital and social partnerships, performance bookings and appearances, and social media deals. I also work in client development by creating pitching assets and strategizing growth opportunities (looking at market position, target demographics, key social media analytics). We represent multi-hyphenate talent that work across various industries- music, fashion, financial education, photography, etc. Recent clients include: Spotify, Moet & Chandon, Audemars Piguet, VISA, American Express, Prada, Louis Vuitton, and Valentino. Show less

  • Electric Lady Studios
    • New York, New York, United States
    • Executive Assistant to Studio Manager
      • Feb 2021 - Aug 2021

      As the executive assistant to Lee Foster, I wore many hats. My role consisted of the following- • Studio assistance: executive calendar, shift scheduling for 10+ employees and interns, circulating the Studio schedule, booking travel arrangements • Recruiting and Hiring: in charge of hiring staff members and interns, managing candidate screening, scheduling interviews, serving as the internship coordinator • Marketing: creating and maintaining Studio marketing collateral including corporate websites • Invoicing: managing and processing artist and corporate expenses, invoice packaging, expense tracking • Events: managing substantial budgets for both internal and artist events, sourcing rentals, planning and executing artist events, staffing events, being the leading point of contact • Business Development: set up NFT for an artist project, created crypto currency wallet, analyzed marketplace performance and spearheaded the minting of the NFT with OpenSea Show less

    • United States
    • Musicians
    • 700 & Above Employee
    • Touring & Events Intern | Columbia Records
      • Jan 2020 - Apr 2020

      I was thrilled to rejoin the Touring & Events team at Columbia Records after studying abroad in France for a semester. I continued my work in creating artists’ global touring schedules, updating the master touring and festival grids, completing artist payment forms. I also participated in brainstorming sessions for artists’ experiential marketing events. I assisted in the planning and execution of both corporate and artist events, including album playback events, book tours, etc; I prepared written correspondence and communicated internally and to third parties. I prepared subject materials for VP meetings, as well as updated department wide calendars. Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Box Office Assistant
      • Jan 2018 - Mar 2020

      I worked at both Irving Plaza and Gramercy Theatre. I began my box office assistant position as a ticket scanner, coat checker, and usher. I was quickly promoted to selling tickets through Ticketmaster, creating comp tickets, managing customer accounts, refunding tickets, etc. I managed the guest list for the venue, artists, artists management and agent, and promotional guests. I was also responsible for creating end of show audit reports. This position enhanced my communication skills by constantly relaying information between the artist team, the house team, the artists themselves, and the customers. I have excellent customer service skills and can handle the largest of characters. My time working in the dynamic environment of live music strengthened my ability to prioritize, keep calm under pressure, and vigorously multitask. I can easily adapt and deliver in fast-paced environments. Show less

    • United States
    • Musicians
    • 700 & Above Employee
    • Touring & Events Intern | Columbia Records
      • May 2019 - Aug 2019

    • United States
    • Musicians
    • 1 - 100 Employee
    • A&R Assistant
      • May 2019 - Aug 2019

      After my A&R internship ended, I was asked to stay on by the President of the label as his A&R assistant. I curated playlists with artists I found relevant and of interest to the label. I was sent playlists with up and coming artists from the A&R team in Los Angeles, and filed through them to present only the most intriguing ones to the President. I continued to attend unsigned artists' shows and provide performance reviews to the head of A&R and the President. When his personal assistant was out of office, I stepped in to manage his personal and professional phone calls, as well as his calendar. Show less

    • A&R Intern
      • Jan 2019 - May 2019

      As an A&R intern, I sought out new, unsigned artists for weekly pitches to the head of A&R. I tracked artists and performed research on music trends and news, streaming, festivals, music blogs, etc. I was in charge of updating the music industry partner databases (producers, songwriters, engineers) and I filed audio content and artist info (lyrics, credits, festival appearances, tour schedules, etc). I fielded demo submissions and logged them in order of interest and relevance to the label. I also attended unsigned artists' live shows and provided performance reviews to the A&R team. Show less

    • United States
    • Higher Education
    • 200 - 300 Employee
    • Peer Mentor
      • Sep 2018 - May 2019

      I was a peer mentor for NYU Music Business first year students. I was a peer mentor for NYU Music Business first year students.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Brand Partnerships Intern
      • Sep 2018 - Dec 2018

      As an intern for MAC Presents, I performed research on artists, brands, and cultural trends. I created, researched, and distributed weekly newsletters recapping the week’s news in brand activations and music partnerships. I also actively researched social media strategy and helped plan and execute experiential activations (campaign planning, preparation, and production). MAC Presents interns took a trip to Los Angeles in 2018 to assist with the Uber VISA activation at the Cal Jam festival. We provided onsite support for the Uber VISA and artist teams, and ensured the pop-up activation went smoothly. Show less

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • WNYU DJ for The Sound Between
      • Jan 2017 - Sep 2018

      I started my college radio experience as a DJ for a show that played exclusively French music from the 1960s and 70s (from 1:30-3:30 AM!). A semester later, I moved on to hosting a show called The Sound Between, a music broadcast that highlights music from new underrepresented artists and genres that have been released within the past 6 months. This show was thankfully in the afternoon, a prime lunch slot. I also performed research on artist affiliations, release information, and metadata. I started my college radio experience as a DJ for a show that played exclusively French music from the 1960s and 70s (from 1:30-3:30 AM!). A semester later, I moved on to hosting a show called The Sound Between, a music broadcast that highlights music from new underrepresented artists and genres that have been released within the past 6 months. This show was thankfully in the afternoon, a prime lunch slot. I also performed research on artist affiliations, release information, and metadata.

    • United States
    • Musicians
    • 1 - 100 Employee
    • Red Carpet Talent Escort
      • Jan 2018 - Jan 2018

      I was a red carpet talent escort for the 2018 Grammy Awards held in New York City. I assisted artists and their PR representatives down the red carpet to speak with different news outlets, and direct them towards press photographers. I was a red carpet talent escort for the 2018 Grammy Awards held in New York City. I assisted artists and their PR representatives down the red carpet to speak with different news outlets, and direct them towards press photographers.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Brand Ambassador during Grammy Week 2018
      • Jan 2018 - Jan 2018

      I was selected to work Khalid's Grammy Brunch as well as Nielsen's Pre-Grammy Event through my internship at MAC Presents. I was selected to work Khalid's Grammy Brunch as well as Nielsen's Pre-Grammy Event through my internship at MAC Presents.

  • Musonomic
    • Greater New York City Area
    • Podcast Contributor
      • 2017 - 2018

      I volunteered for twice-monthly music business podcast created by Larry Miller, the head of NYU’s Music Business Program. I mainly transcribed interviews that were aired. I volunteered for twice-monthly music business podcast created by Larry Miller, the head of NYU’s Music Business Program. I mainly transcribed interviews that were aired.

    • United States
    • Entertainment Providers
    • Marketing Intern
      • May 2017 - Jul 2017

      I served as logistics and communications assistant to the head of Future Fires. I grew the company’s social media platform as well as its volunteer and influencer database. I also helped plan and coordinate corporate events, including artist showcases and partner meetings. I served as logistics and communications assistant to the head of Future Fires. I grew the company’s social media platform as well as its volunteer and influencer database. I also helped plan and coordinate corporate events, including artist showcases and partner meetings.

Education

  • New York University
    Music Business
    2016 - 2020
  • Menlo Atherton High School
    2012 - 2016
  • Silicon Valley International School

Community

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