Experience

Wiggles.in

• India
• Pet Services
• 100 - 200 Employee

• Brand Strategy

  • Jun 2022 - Present



The Glitch

• India
• Advertising Services
• 200 - 300 Employee

• Senior Group Head- Strategy

  • Aug 2021 - May 2022



Creativeland Asia

• India
• Advertising Services
• 100 - 200 Employee

• Creative Strategy Partner

  • Jan 2020 - Jul 2021



Srei

• India
• Financial Services
• 700 & Above Employee

• Senior Manager- Brand and Digital

  • Apr 2017 - Jan 2020

  Brand & Digital Manage brand ethos on digital platforms Monitor, manage and maintain digital assets Strategise and execute brand, digital and social media marketing for retail, HR and CSR activities Digital promotion of brand and product campaigns Agency and vendor management Project Management International Business Congress 2018- Event concept, event activity design, entertainment conceptualization, vendor & agency management Annual Flower Show 2019- Event communication design, Phygital marketing & promotion, pop- up store branding & promotion Show less



Vodafone Business Services

• Mumbai

• Deputy Manager- Marketing Communications (Events & Internal Communications)

  • Nov 2015 - Mar 2017

  Marketing Communications (Events) Responsible for all VBS event campaigns across a scale of national, regional, local, internal engagement, client engagement dinners, sponsorships . Tasks involved: Strategy & conceptualization Budget planning, allocation & tracking Vendor & invoice management Schedule planning Communication planning & execution Operations & logistics management Agency management Hotel liasoning Travel management Cross- team liasoning, specially with admin staff & secretarial Merchandise management Key projects 1. Vodafone Tee Walk 2016 & 2017- National-scale golf tournament for client engagement, across Delhi, Mumbai, Bangalore, Hyderabad, Pune 2. Gartner Symposium 2016 & 2017- Event sponsor, with stall & engagement 3. Atmo: A Google Cloud event- Event sponsor, with stall & engagement 4. VBS Christmas Ball- Customer engagement dinner 5. Dun & Badstreet Top PSU Awards- Event sponsor 6. SMB Connect (Regional product marketing road-show, panning across 20 cities) 7. SME Channel Partner Meet- Partner engagement 8. VBS Offsite (100 employees with family taken to Della Adventure park, Lonavla) Marketing Communications (Internal Communications) o Internal newsletter- design & dissemination o Designing communication, as per team requirement o Communication deployment o Feedback management Show less



CS Direkt Events and Exhibitions Private Limited

• Gurgaon, India

• Manager- Strategy & Key Accounts

  • Jun 2014 - Oct 2015

  Designed experiences for different kinds of events, across categories and brands Analysed and mined consumer behaviour research for strategic insights Introduced and implemented Phygital into event ecosystem Pitched strategic presentations for event calendars, event experience, new events, and new business Project manager for clients like Mercedes-Benz, Amway, Microsoft, Invista, Sephora Designed experiences for different kinds of events, across categories and brands Analysed and mined consumer behaviour research for strategic insights Introduced and implemented Phygital into event ecosystem Pitched strategic presentations for event calendars, event experience, new events, and new business Project manager for clients like Mercedes-Benz, Amway, Microsoft, Invista, Sephora



IBD-A Percept Hakuhodo Company

• Advertising Services
• 1 - 100 Employee

• Assistant Manager- Planning

  • Mar 2013 - Mar 2014

  BRAND STRATEGY •Brand Architecture constructed for Future Supply Chains, Om Metals •Communication Strategy charted for Cooper Gensets, Panasonic Viera and Beauty 2014 •Digital Strategy derived for Panasonic Lumix from competitive analysis of Samsung camera’s digital activity •B2B Marketing Strategy constructed for Morde Chocolates ACCOUNT PLANNING •Effective creative briefs written for three campaigns of The Beer Café, Viera’s brand campaign 2014 •Constant market research and competitive analysis carried out for primary brands- Panasonic and The Beer Cafe CLIENT SERVICING •Core servicing for Panasonic Viera, Beauty, Lumix and The Beer Café. Daily responsibilities required timely response to deadlines, effective understanding of marketing briefs and converting to creative briefs and maintaining good relations with the client. •Core team member of Panasonic Viera’s festive campaign 2013, ensured effective media releases. Show less



Broadvision Perspectives

• India
• Business Consulting and Services
• 1 - 100 Employee

• Summer Management Intern

  • Apr 2012 - Jun 2012

  Created Corporate Communication Plan for Studio56 Conducted primary Client Service for Studio56 Conducted Market Research for company product, Ojasvita Created Corporate Communication Plan for Studio56 Conducted primary Client Service for Studio56 Conducted Market Research for company product, Ojasvita



Rediffusion Y&R

• Advertising Services
• 100 - 200 Employee

• Intern

  • Mar 2011 - May 2011

  Copywriting Intern- assisted in current live projects. Observed and learnt advertising practices and methods. Copywriting Intern- assisted in current live projects. Observed and learnt advertising practices and methods.