Experience

MasterTech Web Applications

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• SEO Analyst & Content Developer

  • Jul 2014 - Mar 2019

  Thane, Mumbai • Was a team leader and handled activities like task assignment, project analysis, project planning and auditing. • Created and promoted website content for US, UK and Australia based websites. • Experience in handling content management using CMS platform like Wordpress • Performed on page and off page SEO analysis for various sites. • Keeping up with changes in Google algorithm and maintaining the indexing of the website. • Recommending changes to content, linking structure… Show more • Was a team leader and handled activities like task assignment, project analysis, project planning and auditing. • Created and promoted website content for US, UK and Australia based websites. • Experience in handling content management using CMS platform like Wordpress • Performed on page and off page SEO analysis for various sites. • Keeping up with changes in Google algorithm and maintaining the indexing of the website. • Recommending changes to content, linking structure and other factors that helps to improve organic ranking position for target keyword. • Researched and developed SEO tactics based on data available for sites by using Google search console and combination of resource provided by authoritative SEO tools like Moz, SEMrush and similar web. • Scanning and monitored site’s health and performed backlink analysis using tool like ahrefs. • Optimizing Meta title tags, Meta description, alt tags and URLs to keep them in line with SEO best practices. • Managed content request and provided blogger outreach channels for link building opportunities. • Researched high volume keywords using keyword planner. • Involved in activities like reaching out affiliate partners for affiliation creating and updating deals using automation and also manually. Did performance analysis of retailers by getting affiliation from various affiliate platforms like CJ, SAS, Affiliate window, LS and more. • Performed periodic testing and ensured that overall quality of the websites are maintained. • Basic knowledge of Photoshop editing tool. • Performed Social Media promotions for the websites developed. • Promoted niche based Instagram account. • Gave training to newly joined resources. Show less



Cognizant

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Programmer

  • Feb 2006 - Nov 2008

  Chennai Area, India  2 years of work experience in Software Testing (Banking domain) in Cognizant Technology Solutions