Vidya Parakkat
Account Manager & Ads Lead at Acodez IT Solutions Pvt. Ltd.- Claim this Profile
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Bio
Credentials
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Inbound Marketing-HubSpot Certification
HubSpot
Experience
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Acodez IT Solutions Pvt. Ltd.
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India
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Technology, Information and Internet
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100 - 200 Employee
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Account Manager & Ads Lead
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Jun 2017 - Dec 2018
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Empresa Technologies
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Calicut Area, India
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Project Manager
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Jun 2016 - Apr 2017
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WebNamaste
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India
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Advertising Services
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1 - 100 Employee
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Team Lead SEO, Digital Marketing Strategist
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Dec 2014 - Jan 2016
Key Responsibilities: • Drive a high performing team that delivers digital marketing strategies for clients through multiple channels (i.e. organic SEO, PPC, video, local, social media, design and content) • Provide timely and ongoing performance feedback, training, and development to employees • Work to understand and streamline internal processes with a focus on efficiency, scalability, and performance • Work closely with clients to understand their goals, develop… Show more Key Responsibilities: • Drive a high performing team that delivers digital marketing strategies for clients through multiple channels (i.e. organic SEO, PPC, video, local, social media, design and content) • Provide timely and ongoing performance feedback, training, and development to employees • Work to understand and streamline internal processes with a focus on efficiency, scalability, and performance • Work closely with clients to understand their goals, develop strategies to help them meet their objectives, analyze performance and optimize campaigns • Anticipate client issues with thoughtful, proactive solutions • Define requirements, tasks, and resources associated to SEO strategy • Communicate effectively with our customers to advise them on SEO and SMM strategies • Assist team members in formulating self-development plans and goals that motivate, encourage better performance. • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals • Monitor and evaluate search results and search performance across the major search channels • Communication to clients, team, and management on strategy/project development, timelines, and results • Do quality check for client deliverables • Manage overall project scope • Manage client expectations, bringing issues/concerns to clients' attention • Reviews statements and estimates of work prior to client review • Ensures accountability is established during the project planning process • Work closely with the team members to achieve their goals on time by providing proper training Key Opportunities and Challenges: • Competitor analysis • Funnel Analysis • Web Analytics • Project Roadmap Creation • Review of effectiveness of current digital technologies • Identify and Resolve Technical SEO Issues
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Senior SEO Analyst
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Mar 2014 - Dec 2014
Key Responsibilities: • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects • Optimized customer’s websites through updating site content, altering… Show more Key Responsibilities: • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects • Optimized customer’s websites through updating site content, altering HTML • Implement link building campaigns in coordination with client SEO goals • Communicated effectively with our customers to advise them on SEO and SMM strategies • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals • On Page Optimization, Off Page Optimization • Lead generation • Increase traffic and visibility • Monitor and evaluate search results and search performance across the major search channels • Social Media Optimization activities (Twitter, Facebook, Linkedin Etc.) • Communication to team and management on project development, timelines, and results • Research industry trends, marketing opportunities • Work closely with the other team members to meet client goals
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Education
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Calicut University Institute of Engineering and Technology
Bachelor of Technology (B.Tech.) Information Technology, Information Technology