Vidya Parakkat

Account Manager & Ads Lead at Acodez IT Solutions Pvt. Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN
Languages
  • English -
  • Hindi -
  • Malayalam -

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Credentials

  • Inbound Marketing-HubSpot Certification
    HubSpot

Experience

    • India
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Account Manager & Ads Lead
      • Jun 2017 - Dec 2018

  • Empresa Technologies
    • Calicut Area, India
    • Project Manager
      • Jun 2016 - Apr 2017

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Team Lead SEO, Digital Marketing Strategist
      • Dec 2014 - Jan 2016

      Key Responsibilities: • Drive a high performing team that delivers digital marketing strategies for clients through multiple channels (i.e. organic SEO, PPC, video, local, social media, design and content) • Provide timely and ongoing performance feedback, training, and development to employees • Work to understand and streamline internal processes with a focus on efficiency, scalability, and performance • Work closely with clients to understand their goals, develop… Show more Key Responsibilities: • Drive a high performing team that delivers digital marketing strategies for clients through multiple channels (i.e. organic SEO, PPC, video, local, social media, design and content) • Provide timely and ongoing performance feedback, training, and development to employees • Work to understand and streamline internal processes with a focus on efficiency, scalability, and performance • Work closely with clients to understand their goals, develop strategies to help them meet their objectives, analyze performance and optimize campaigns • Anticipate client issues with thoughtful, proactive solutions • Define requirements, tasks, and resources associated to SEO strategy • Communicate effectively with our customers to advise them on SEO and SMM strategies • Assist team members in formulating self-development plans and goals that motivate, encourage better performance. • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals • Monitor and evaluate search results and search performance across the major search channels • Communication to clients, team, and management on strategy/project development, timelines, and results • Do quality check for client deliverables • Manage overall project scope • Manage client expectations, bringing issues/concerns to clients' attention • Reviews statements and estimates of work prior to client review • Ensures accountability is established during the project planning process • Work closely with the team members to achieve their goals on time by providing proper training Key Opportunities and Challenges: • Competitor analysis • Funnel Analysis • Web Analytics • Project Roadmap Creation • Review of effectiveness of current digital technologies • Identify and Resolve Technical SEO Issues

    • Senior SEO Analyst
      • Mar 2014 - Dec 2014

      Key Responsibilities: • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects • Optimized customer’s websites through updating site content, altering… Show more Key Responsibilities: • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages • Administer search engine programs (XML sitemaps, webmaster tools) for purposes of diagnostic reporting on client projects • Optimized customer’s websites through updating site content, altering HTML • Implement link building campaigns in coordination with client SEO goals • Communicated effectively with our customers to advise them on SEO and SMM strategies • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals • On Page Optimization, Off Page Optimization • Lead generation • Increase traffic and visibility • Monitor and evaluate search results and search performance across the major search channels • Social Media Optimization activities (Twitter, Facebook, Linkedin Etc.) • Communication to team and management on project development, timelines, and results • Research industry trends, marketing opportunities • Work closely with the other team members to meet client goals

Education

  • Calicut University Institute of Engineering and Technology
    Bachelor of Technology (B.Tech.) Information Technology, Information Technology

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