UX Designer

• May 2023 - Present

Senior UX Design Strategist

• Jan 2023 - Present

Building design tools utilizing generative AI, conducting AI-centric research, and providing consulting services for UX and service design. --- Co founder for a Chat GPT tool enabling researchers, designers, and stakeholders to talk to their, ‘Personas.’ Spearheaded the creation of design specs, style guides and design systems to ensure consistency and scalability. Held multiple testing sessions to ensure accessibility and functionality and iterated the design based on feedback. Evaluated design choices to improve user engagement. Collaborated with developers on standups to build the web app MVP. Currently under beta testing: https://livingpersona.ai/signin Show less

Service Designer

• Jan 2022 - Aug 2023

Lead research with partners and teammates to analyse client experience and systems using Human-centered design methods, including facilitation of multiple workshops. Produced deliverables such as customers and employee journey maps, service blueprints, empathy maps, archetypes, process flows and concepts for both Personal and Corporate Banking at a micro and macro level. To service underbanked and underappreciated clients, collaborated with research and data partners that conducted qualitative and quantitative research. Understand who, why, and how clients frequently overdraft—facilitated multiple workshops with stakeholders and client facing teammates, created archetypes, ideated concepts, and generated solutions/services. To improve Truist One banking experience, collaborated with data partners to generate end-to-end digital and physical account opening journey maps, highlighting clients' unmet needs, pains, and delights. To develop Truist signature service, generated data collection toolkits to conduct rapid ethnographic observatory research and service prototyping, various service experiences. Collaborated with the team for data collection and research out. To envision a future state end-to-end client & participatory bank syndicated loan experience, collaborated with various teams, captured the current state, and improved areas. Via empathy mapping, capability mapping, and prioritization metrics, proposed a future state journey map Show less

Conference Organizer

• Dec 2021 - Oct 2022

Part of leadership team, collaborated with Industry professionals to generate the hybrid conference. Active part of Spenser's and Speaker's team.

UX Designer

• Jun 2021 - Nov 2021

Spearheading the Design and Development of website for Annual Service Design Network Global Conference, Oct. 2021.

Service Designer

• Sep 2021 - Dec 2021

Assembled, generated, and conducted empathy research, facilitated co-creation workshops, and visualized insights to strategically improve nurse retention across full platform. Achieve by executing a strong internal nursing brand within AdventHealth. Furthermore, collaborated with a team of researchers and designers to conduct and collect qualitative and quantitative observational research for further synthesis and analysis of the generated concepts. Assembled, generated, and conducted empathy research, facilitated co-creation workshops, and visualized insights to strategically improve nurse retention across full platform. Achieve by executing a strong internal nursing brand within AdventHealth. Furthermore, collaborated with a team of researchers and designers to conduct and collect qualitative and quantitative observational research for further synthesis and analysis of the generated concepts.

Senior Experience Designer

• Jul 2021 - Sep 2021

Spearheaded the development of MilNil, a startup enabling local college athletes to monetize their name, image, and likeness. Demonstrated strong leadership and entrepreneurial skills in leading the end-to-end UX design process in agile for a new app, managing a cross-functional team of 6, including interns, developers, and a researcher. Conducted market and qualitative user research to understand athletes' needs, pains, and desires in response to new regulations. Produced service blueprints, customer journey maps, empathy maps, and branding that aligned with the values of local businesses and athletes. Coordinated the UI development with interns, utilizing a human-centered design methodology to create IA, wireframes, and low/mid/high fidelity prototypes. Conducted and facilitated two usability testing sessions to ensure accessibility and functionality and iterated the design based on feedback. Led A/B testing to evaluate design choices and improve user engagement. Collaborated with developers daily through standups to build both web and mobile app versions. Managed the creation of design specs, style guides, and design systems to ensure consistency and scalability. Additionally, developed an elevator pitch and contributed to pitching efforts that secured funding. Show less

Head of Operations at SCAD Service Design Network

• May 2019 - Jun 2021

Handling the financial and non-financial front end and backend planning of the club. Organising and planning department led events as well as global service design events.

President of SCAD International Activities Council

• Dec 2018 - Mar 2021

Spearheaded many workshops and events to help promote diversity and culture in the workspace and create more cross curricular networking opportunities. Breaking barriers and sharing skills.

SCAD Navigation Guide

• Sep 2017 - Aug 2020

Served as a representative of the university. Collaborated with the International Student department and performed leadership roles by organizing events, new recruitment as well as other duties.

Junior Innovation Consultant

• Mar 2021 - May 2021

Developed new internal products and services for MJV and assisted with various design thinking and gamification projects to enhance user engagement and satisfaction.Presented design solutions and recommendations to stakeholders, incorporating feedback and iterating to refine designs. Furthermore, supported internal teams with story-boarding business proposals for clients like Coca-Cola to create compelling narratives and visualizations. Developed new internal products and services for MJV and assisted with various design thinking and gamification projects to enhance user engagement and satisfaction.Presented design solutions and recommendations to stakeholders, incorporating feedback and iterating to refine designs. Furthermore, supported internal teams with story-boarding business proposals for clients like Coca-Cola to create compelling narratives and visualizations.

Program Coordinator SCADpro

• Sep 2020 - Mar 2021

A work-study position at SCADpro the university's consultancy and think tank. Creating and organising events, pitch decks and infographics for new events, courses and resources. Spearheaded the construction of the university’s incubator program. Achieved via visualized insights from research and affinity mapping of prospective students’ experiences. Moreover, collaboratively working with departments and various top companies to organise events and activities. A work-study position at SCADpro the university's consultancy and think tank. Creating and organising events, pitch decks and infographics for new events, courses and resources. Spearheaded the construction of the university’s incubator program. Achieved via visualized insights from research and affinity mapping of prospective students’ experiences. Moreover, collaboratively working with departments and various top companies to organise events and activities.

User Experience Designer with SCADpro

• Jan 2020 - Mar 2020

Collaborated with a multidisciplinary team to create a system of solutions for elderly patients in suburban America, utilizing contextual and ethnographic research methods. Engineered an IoT and AI encompassing VR solution for patients going through physical therapy that is currently in development. Collaborated with a multidisciplinary team to create a system of solutions for elderly patients in suburban America, utilizing contextual and ethnographic research methods. Engineered an IoT and AI encompassing VR solution for patients going through physical therapy that is currently in development.

Service Designer

• Sep 2019 - Nov 2019

Created present and proposed a future ecosystem map for South Magazine at a micro and macro level. Collaborated and created solutions for an efficient design cycle and employee journey. Created present and proposed a future ecosystem map for South Magazine at a micro and macro level. Collaborated and created solutions for an efficient design cycle and employee journey.

UX Designer with SCAD pro

• Aug 2019 - Nov 2019

Worked collaboratively with interior designers and themed entertainment designers on a ten week sprint practicing agile methodologies to create an event app and an AR Interactive wine bottle experience for the JW Marriott. Worked collaboratively with interior designers and themed entertainment designers on a ten week sprint practicing agile methodologies to create an event app and an AR Interactive wine bottle experience for the JW Marriott.

Content Strategist

• Jan 2019 - Oct 2019

Devised the creation of a new visual identity. Through strategic planning and copywriting, created visuals and concepts for the marketing campaign. Devised the creation of a new visual identity. Through strategic planning and copywriting, created visuals and concepts for the marketing campaign.