Consumer Insights Manager

• Nov 2022 - Present

- Conducted an intensive market research via one-on-one consumer interviews, sentiment analysis, and ANOVA to determine variables to lead the expansion direction of the brand. - Performed various A/B tests to answer hypothesis designed using the market research to leverage youthfully smart marketing campaigns - Conducted an intensive market research via one-on-one consumer interviews, sentiment analysis, and ANOVA to determine variables to lead the expansion direction of the brand. - Performed various A/B tests to answer hypothesis designed using the market research to leverage youthfully smart marketing campaigns

Research Assistant

• Apr 2021 - Present

(i) writing a book on the stories and struggles of Muslim Entrepreneurs in India using primary and secondary research methods. (ii) working on a research paper on the Conditions of Women Muslim Entrepreneurs in India in association with LedBy Foundation (i) writing a book on the stories and struggles of Muslim Entrepreneurs in India using primary and secondary research methods. (ii) working on a research paper on the Conditions of Women Muslim Entrepreneurs in India in association with LedBy Foundation

Customer Insights Analyst

• May 2022 - Jul 2022

- Performing ethnographic research to understand consumer psychology to underline the communicated value of Medkart to its customers. - Devising ways to enhance consumer delight and experience - Analysing the UI/UX design of Medkart's new app, creating a better digital experience for the customers - Performing ethnographic research to understand consumer psychology to underline the communicated value of Medkart to its customers. - Devising ways to enhance consumer delight and experience - Analysing the UI/UX design of Medkart's new app, creating a better digital experience for the customers

Founder

• Mar 2020 - Apr 2021

Life of World is an online platform with the sole aim of connecting ordinary people from around the world to build extraordinary relationships. It shares content, directly from the locals, about cultures, food, fashion and travel across the world. Life of World is an online platform with the sole aim of connecting ordinary people from around the world to build extraordinary relationships. It shares content, directly from the locals, about cultures, food, fashion and travel across the world.

Founder

• May 2019 - Apr 2021

Rent Help is a digital startup that provides digital experiences to consumers, using Analytics, Innovation, Strategy and Technology. We have helped brands: - increase TRP from 18% to 54% through a Facebook Chatbot - develop a rigorous inventory management system using Digital tools - step into the international market using innovative marketing and networking strategies etc Rent Help is a digital startup that provides digital experiences to consumers, using Analytics, Innovation, Strategy and Technology. We have helped brands: - increase TRP from 18% to 54% through a Facebook Chatbot - develop a rigorous inventory management system using Digital tools - step into the international market using innovative marketing and networking strategies etc

Senior Content Manager

• Jan 2017 - Aug 2017