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5.0

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Vidhi is a person with high level of intellect, amazingly fast learner, full of positive energy, very influential and outstanding at building relationships.She is very thorough and detail oriented in her work, very open to new ideas and constantly trying to improve and that is why she brings a lot of knowledge to any team, not just in her core expertise but others as well. She is a natural leader and brings immense value to team by taking initiative and making sure things are well communicated with in team and to other teams as well.It was sheer pleasure working with her and I am sure she would be a great asset to any organization. I wish her all the best for her future and career!!!

Abhishek Arun

Vidhi is a young, talented professional who is process driven in her approach to work. In her stint with Citibank she used her analytical and problem solving skills to come with smart executable solutions and used her people skills to garner support from key stakeholders to implement them.

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Experience

    • Singapore
    • Education Administration Programs
    • 1 - 100 Employee
    • Founder
      • Jul 2020 - Present

      At Kinder Koder we make kids future ready. We teach computational thinking skills through unplugged games and activities. Yes, coding without computers. At Kinder Koder we make kids future ready. We teach computational thinking skills through unplugged games and activities. Yes, coding without computers.

    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Founder
      • Feb 2023 - Apr 2023
    • United States
    • Software Development
    • 700 & Above Employee
    • Marketing Specialist
      • Aug 2019 - May 2021

      Employed via Optimum solutions Employed via Optimum solutions

    • India
    • Banking
    • SMB Marketing Lead
      • Dec 2018 - Jul 2019
    • Google Partner Program Manager
      • Nov 2016 - Nov 2018

      Employed by Kelly services as Program Manager in the regional SMB marketing team at Google. I am responsible for adapting global programs to APAC specific needs to accelerate growth of SMB partners in 14 APAC markets. Key Deliverables: - Designed and launched Premier Partner Awards 2018 in APAC. Increased partner applications 85% YoY by implementing process improvements making APAC the best performing region globally -Led APAC strategy design and launch of ‘Elevator program’ to… Show more Employed by Kelly services as Program Manager in the regional SMB marketing team at Google. I am responsible for adapting global programs to APAC specific needs to accelerate growth of SMB partners in 14 APAC markets. Key Deliverables: - Designed and launched Premier Partner Awards 2018 in APAC. Increased partner applications 85% YoY by implementing process improvements making APAC the best performing region globally -Led APAC strategy design and launch of ‘Elevator program’ to grow mid-sized agencies in APAC - Developed ‘APAC Connect playbook’ to help markets setup co-acquisition events with increased agency accountability and improved tracking -Developed the first of its kind ‘APAC agency ecosystem scorecard' to evaluate and benchmark market wise agency performance Show less Employed by Kelly services as Program Manager in the regional SMB marketing team at Google. I am responsible for adapting global programs to APAC specific needs to accelerate growth of SMB partners in 14 APAC markets. Key Deliverables: - Designed and launched Premier Partner Awards 2018 in APAC. Increased partner applications 85% YoY by implementing process improvements making APAC the best performing region globally -Led APAC strategy design and launch of ‘Elevator program’ to… Show more Employed by Kelly services as Program Manager in the regional SMB marketing team at Google. I am responsible for adapting global programs to APAC specific needs to accelerate growth of SMB partners in 14 APAC markets. Key Deliverables: - Designed and launched Premier Partner Awards 2018 in APAC. Increased partner applications 85% YoY by implementing process improvements making APAC the best performing region globally -Led APAC strategy design and launch of ‘Elevator program’ to grow mid-sized agencies in APAC - Developed ‘APAC Connect playbook’ to help markets setup co-acquisition events with increased agency accountability and improved tracking -Developed the first of its kind ‘APAC agency ecosystem scorecard' to evaluate and benchmark market wise agency performance Show less

    • India
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Head of Marketing
      • Aug 2015 - Nov 2016

      JustLikeNew.in is an e-commerce startup disrupting the repair industry in India. We have productized over 10,000 smartphone & tablet repair services on our platform and provide free pick up and drop services with TAT of 48 hours bringing high quality repair at the customer’s doorstep. I was heading Marketing and Customer Acquisition team and managed all digital campaigns, content design, website layout, and B2B alliances. JustLikeNew.in is an e-commerce startup disrupting the repair industry in India. We have productized over 10,000 smartphone & tablet repair services on our platform and provide free pick up and drop services with TAT of 48 hours bringing high quality repair at the customer’s doorstep. I was heading Marketing and Customer Acquisition team and managed all digital campaigns, content design, website layout, and B2B alliances.

    • Channel Manager - West UP
      • Jun 2012 - May 2013

      - Led a 3 member team to support 9 sales territories. Managed 120,000+ outlet base with annual volume of 17 million cases and owned marketing budget for the region. - Responsible for planning and execution of marketing schemes and trade marketing calendar to gain visibility and market share - Devised consumer promotions and coordinated with back end for execution – supply chain for label procurement, legal for consumer communication and brands team for creatives. - Led… Show more - Led a 3 member team to support 9 sales territories. Managed 120,000+ outlet base with annual volume of 17 million cases and owned marketing budget for the region. - Responsible for planning and execution of marketing schemes and trade marketing calendar to gain visibility and market share - Devised consumer promotions and coordinated with back end for execution – supply chain for label procurement, legal for consumer communication and brands team for creatives. - Led all BTL activities and Brand Acts (Minute Maid juice center, Race Ahead With Coke, Fanta Holi Act) - Developed launch campaign and distribution plan for new products (launched 400ml, 750ml, 1.5L packs) - Managed promotions across multiple large scale events and festivals Show less - Led a 3 member team to support 9 sales territories. Managed 120,000+ outlet base with annual volume of 17 million cases and owned marketing budget for the region. - Responsible for planning and execution of marketing schemes and trade marketing calendar to gain visibility and market share - Devised consumer promotions and coordinated with back end for execution – supply chain for label procurement, legal for consumer communication and brands team for creatives. - Led… Show more - Led a 3 member team to support 9 sales territories. Managed 120,000+ outlet base with annual volume of 17 million cases and owned marketing budget for the region. - Responsible for planning and execution of marketing schemes and trade marketing calendar to gain visibility and market share - Devised consumer promotions and coordinated with back end for execution – supply chain for label procurement, legal for consumer communication and brands team for creatives. - Led all BTL activities and Brand Acts (Minute Maid juice center, Race Ahead With Coke, Fanta Holi Act) - Developed launch campaign and distribution plan for new products (launched 400ml, 750ml, 1.5L packs) - Managed promotions across multiple large scale events and festivals Show less

    • India
    • Banking
    • Portfolio Manager
      • May 2010 - Sep 2011

      Portfolio Manager for ‘Citi at Work’ liabilities business, Citibank India •Managing portfolio, book balancing for 60 relationship managers •Devised and implemented asset cross sell strategy for Emerging Affluent liabilities customer base. Responsible for coordinating with product, compliance, analytics, marketing and sales team to set up fulfillment and tracking process for asset products. End to end ownership of asset cross sell involving training the sales team, setting up… Show more Portfolio Manager for ‘Citi at Work’ liabilities business, Citibank India •Managing portfolio, book balancing for 60 relationship managers •Devised and implemented asset cross sell strategy for Emerging Affluent liabilities customer base. Responsible for coordinating with product, compliance, analytics, marketing and sales team to set up fulfillment and tracking process for asset products. End to end ownership of asset cross sell involving training the sales team, setting up incentive structure, customer communication campagins and complaint handling •Ownership of key business processes for 150 member salesforce and ensuring 100% adherance Show less Portfolio Manager for ‘Citi at Work’ liabilities business, Citibank India •Managing portfolio, book balancing for 60 relationship managers •Devised and implemented asset cross sell strategy for Emerging Affluent liabilities customer base. Responsible for coordinating with product, compliance, analytics, marketing and sales team to set up fulfillment and tracking process for asset products. End to end ownership of asset cross sell involving training the sales team, setting up… Show more Portfolio Manager for ‘Citi at Work’ liabilities business, Citibank India •Managing portfolio, book balancing for 60 relationship managers •Devised and implemented asset cross sell strategy for Emerging Affluent liabilities customer base. Responsible for coordinating with product, compliance, analytics, marketing and sales team to set up fulfillment and tracking process for asset products. End to end ownership of asset cross sell involving training the sales team, setting up incentive structure, customer communication campagins and complaint handling •Ownership of key business processes for 150 member salesforce and ensuring 100% adherance Show less

    • Mexico
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Summer Trainee
      • 2009 - 2009

      Devised a cost allocation framework for Business Systems unit in CitiFinancials handling software projects.Proposed metrics for tracking efficiency of the unit. Was offered a PPO (Pre Placement Offer) Devised a cost allocation framework for Business Systems unit in CitiFinancials handling software projects.Proposed metrics for tracking efficiency of the unit. Was offered a PPO (Pre Placement Offer)

    • United States
    • 1 - 100 Employee
    • Software Engineer
      • Jul 2006 - May 2008

      Part of Wireless Business Unit. Work involved development of client drivers and embedded applications for Conexant's Wi-Fi chipsets.Interacted with clients across diverse geographical locations - Bangalore, China and US. Part of Wireless Business Unit. Work involved development of client drivers and embedded applications for Conexant's Wi-Fi chipsets.Interacted with clients across diverse geographical locations - Bangalore, China and US.

Education

  • XLRI Jamshedpur
    PGDBM, Marketing and Finance
    2008 - 2010
  • City University London
    Advanced Digital Marketing
    2013 - 2014
  • University of Oxford
    Social Psychology
    2013 - 2014
  • Bharati Vidyapeeths College of Engineering
    B.Tech, Information Technology
    2002 - 2006
  • Modern School, Barakhamba Road
    1989 - 2002

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