Vidhan Shetty
Head of AdTech at Omada- Claim this Profile
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Kannada Native or bilingual proficiency
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Hindi Full professional proficiency
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Tulu Native or bilingual proficiency
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Tamil Limited working proficiency
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Arabic Elementary proficiency
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English Full professional proficiency
Topline Score
Bio
Julia Dolgodvorova
I hired Vidhan to bring Savoir Flair's advertising operations in-house, and it was one of the best decisions we've ever taken. With Vidhan's hard work and immaculate attention to detail, we finally had control over all of our advertising operations. Vidhan managed the entire lifecycle: from BOs coming in to issuing campaign reports, which were always impressive due to his hard work on performance. As a human being, he is incredibly personable and curious - and my team had nothing but great things to say about working with him. I'm sure he'll be a great asset to any team he joins.
Tushar Wani
I have had the pleasure of working with Vidhan at Talentica and he was one of the consistently top performers for our Group. He is a quick learner, hard worker and has great passion in whatever he does. He would be a great asset for any organization and with the qualities he is blessed with, he can be game changer for any project. Not only in domain but he has great insight in technical challenges and issues. His sense of responsibility and his enthusiasm towards work impressed me a lot and i will be glad to work with him in future as well.
Julia Dolgodvorova
I hired Vidhan to bring Savoir Flair's advertising operations in-house, and it was one of the best decisions we've ever taken. With Vidhan's hard work and immaculate attention to detail, we finally had control over all of our advertising operations. Vidhan managed the entire lifecycle: from BOs coming in to issuing campaign reports, which were always impressive due to his hard work on performance. As a human being, he is incredibly personable and curious - and my team had nothing but great things to say about working with him. I'm sure he'll be a great asset to any team he joins.
Tushar Wani
I have had the pleasure of working with Vidhan at Talentica and he was one of the consistently top performers for our Group. He is a quick learner, hard worker and has great passion in whatever he does. He would be a great asset for any organization and with the qualities he is blessed with, he can be game changer for any project. Not only in domain but he has great insight in technical challenges and issues. His sense of responsibility and his enthusiasm towards work impressed me a lot and i will be glad to work with him in future as well.
Julia Dolgodvorova
I hired Vidhan to bring Savoir Flair's advertising operations in-house, and it was one of the best decisions we've ever taken. With Vidhan's hard work and immaculate attention to detail, we finally had control over all of our advertising operations. Vidhan managed the entire lifecycle: from BOs coming in to issuing campaign reports, which were always impressive due to his hard work on performance. As a human being, he is incredibly personable and curious - and my team had nothing but great things to say about working with him. I'm sure he'll be a great asset to any team he joins.
Tushar Wani
I have had the pleasure of working with Vidhan at Talentica and he was one of the consistently top performers for our Group. He is a quick learner, hard worker and has great passion in whatever he does. He would be a great asset for any organization and with the qualities he is blessed with, he can be game changer for any project. Not only in domain but he has great insight in technical challenges and issues. His sense of responsibility and his enthusiasm towards work impressed me a lot and i will be glad to work with him in future as well.
Julia Dolgodvorova
I hired Vidhan to bring Savoir Flair's advertising operations in-house, and it was one of the best decisions we've ever taken. With Vidhan's hard work and immaculate attention to detail, we finally had control over all of our advertising operations. Vidhan managed the entire lifecycle: from BOs coming in to issuing campaign reports, which were always impressive due to his hard work on performance. As a human being, he is incredibly personable and curious - and my team had nothing but great things to say about working with him. I'm sure he'll be a great asset to any team he joins.
Tushar Wani
I have had the pleasure of working with Vidhan at Talentica and he was one of the consistently top performers for our Group. He is a quick learner, hard worker and has great passion in whatever he does. He would be a great asset for any organization and with the qualities he is blessed with, he can be game changer for any project. Not only in domain but he has great insight in technical challenges and issues. His sense of responsibility and his enthusiasm towards work impressed me a lot and i will be glad to work with him in future as well.
Credentials
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Data Strategy
LinkedInJul, 2023- Nov, 2024 -
Google Ads Display Certification
GoogleJul, 2023- Nov, 2024 -
Google Ads Search Certification
GoogleJun, 2023- Nov, 2024 -
Real-time Advertising Fundamentals
QuantcastAug, 2017- Nov, 2024
Experience
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Omada
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Head of AdTech
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Sep 2020 - Present
• Implementing a thorough monetization plan for publishers and apps with a structured commercial eco-system to create incremental income. • With a solution-driven mindset, identifying technical and reporting opportunities to answer client needs, setting project objectives, and executing plan deliverables using relevant analytical approaches, story-telling, and data visualization. • Identifying and capitalizing on new business opportunities through data partnerships. • Collaborating with the client's marketing, content, and analytics divisions to plan and implement a full-funnel digital marketing strategy to drive growth. Show less
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ink worldwide
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Head of AdTech
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Sep 2020 - Present
Ink worldwide is a member of Omada Group. Ink worldwide is a member of Omada Group.
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Gecko
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Head of AdTech
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Jan 2021 - Present
Gecko is a member of Omada Group. Gecko is a member of Omada Group.
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Sky News Arabia
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United Arab Emirates
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Broadcast Media Production and Distribution
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400 - 500 Employee
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Digital Advertising Specialist
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Dec 2017 - Aug 2020
• Responsible for setting the monetization strategy and implementation for Sky News Arabia website & mobile app from scratch. • Partnered with Google in building Adx and Adsense monetization strategies for the website & app inventory. • Worked with ad-network partners to improve the fillrate and increase the revenue. • Managing the relationship with social media channels – Facebook, Snapchat, YouTube & Twitter on building revenue streams. Even responsible for monitoring & reporting the traffic trend and on revenue generated. • Providing improvement plans on social media & programmatic channels that help in increasing the revenue. • Helping the sales team in creating a brand effective media plan from the campaign brief. • Responsible for onboarding, optimization and reporting for all the online campaigns. • Created a process that helped the sales team in getting programmatic campaigns from the media agencies. Show less
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Savoir Flair
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United Arab Emirates
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Online Audio and Video Media
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1 - 100 Employee
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Ad Operations Manager
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Mar 2017 - Nov 2017
• Administrating all online campaigns and ensuring implementation in DFP/Google Ad Manager according to schedule.• Working with most of the top lifestyle products, to name few - Dior, Chanel, Louis Vuitton, Burberry. Making sure the ad campaign goals of these advertisers are met.• Lead liaison with internal communication, representing the Ad Ops in regular meetings with the sales and design and development departments to ensure the full delivery of campaigns.• Trouble-shoot ad serving errors, report discrepancies, creative and actively implement solutions in the ad server.• Effective monetization of the website inventory and increase the brand awareness through different marketing channels like Facebook and AdWords.• Highly involved in the creation of process documentation and even working on presentations.• Extensively worked on improving the websites Viewability rate and campaign performance by achieving the benchmarks set at ad verifciation tool - Moat. Show less
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Ad Operations Specialist
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Oct 2014 - Feb 2017
• Handled all Ad Ops activities for both Mobile and Desktop that involves testing and trafficking of creatives, finding inventory and booking the slot for campaigns. Ensuring that all campaigns are successfully delivered with the time period allotted. • As part of the campaign management, optimizing towards evenly delivery and concentrate on performance of the campaigns. • Monetizing the website traffic.• Constant surveillance on the Savoir Flair website, to make sure advertisements are displayed in the correct manner across different regions. Show less
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Opera Mediaworks
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United States
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Advertising Services
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1 - 100 Employee
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Senior Mobile Ad Trafficker at Talentica - Opera Mediaworks
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Feb 2013 - Sep 2014
• Campaign Management and Optimization • Investigate on discrepancies • Finding high-quality traffic for Ad networks, Publisher inventory monetization and making sure advertisers campaigns to deliver in full with evenly pace • Worked on RTB/OpenExchange, buyer analysis and management - addressing queries, providing inputs • On a day-to-day basis, worked on issues related to campaign fill rate, reporting, clicks/ impressions discrepancy and ad display issues • Publisher supply validation matching the standard to Open RTB Standards • Programmatic accounts campaign management, bid-loss analysis, optimization • Worked on RTB/ AdExchange, buyer analysis and management - addressing queries, providing inputs • Worked more closely with 3rd party DMP's to buy the right audience for programmatic campaigns • Work with App Engineers and provide them support on resolving different type of technical issues from Publishers and Ad Networks Show less
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Theorem
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Marketing Services
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700 & Above Employee
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Client Service Analyst/Ad Trafficker for Microsoft/MSN account
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Aug 2011 - Jan 2013
• Experience in online ad serving and reporting. Familiarity with ad serving interfaces like Mocean, DFP/Google Ad Manager, MSN ad tools, & Atlas. • Daily management included trafficking, pacing, optimization, and reporting of ad campaigns. • Partner with Campaign Managers to maintain advertiser client relationships and their campaigns. • Successfully on-boarded Mocean (Mobile Advertising) tool to carry out setup and management of CPM, CPC & CPA campaigns. Trained the team on the same. Show less
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Education
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2014 - 2016
Sikkim Manipal University - Distance Education
Master of Business Administration (MBA), Marketing -
2008 - 2011
University of Mysore
Bachelor of Science (B.Sc.), Computer Science
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