Victor Xu
Founder at Impact Origins- Claim this Profile
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English Native or bilingual proficiency
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Mandarin Professional working proficiency
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Cantonese Professional working proficiency
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French Elementary proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Danielle Banon Bowling
I had the pleasure of managing Victor when he first started at Horizon Media on the Dignity Health account. His strong business sense and ability to apply his passion for community & cause-marketing made him stand out from the beginning. Victor approaches every project with confidence & curiosity. His poise, presentation skills, and client-ready demeanor is exceptional. And in a time when the team was under-staffed & short-handed, he did not hesitate to jump in & take on projects that were well above his level & normal scope of work. He is a great team-player, and understands the value of a "one team one dream" mentality. Victor is a rock star and there truly is no limit to his potential!
Paul Santello
I had the pleasure of working with Victor as his department lead for nearly 2 years while at Horizon. While I oversaw a very large department, Victor stood out among the emerging strategists early on as someone with tremendous leadership potential. He is intelligent, outgoing, collaborative, passionate, has great presence, and has all of the qualities that make a great leader. He and his team won our Media 101 competition, our company's training program/case competition, where one team is recognized for the best and most strategic plan presentation. He was also selected as one of the few entry level professionals to participate in the competitive 4As program, and his team won that competition as well. He has been very forthcoming to me and other members of leadership in seeking counsel and advice on how to get ahead and be a leader, something which many in his peer group don't readily do. I'm confident he will be doing great things and I'm waiting for the day I read about him in the news and I say, "I knew him way back when." He was a pleasure to have on my team and I'd welcome the opportunity to work with him again anytime.
Danielle Banon Bowling
I had the pleasure of managing Victor when he first started at Horizon Media on the Dignity Health account. His strong business sense and ability to apply his passion for community & cause-marketing made him stand out from the beginning. Victor approaches every project with confidence & curiosity. His poise, presentation skills, and client-ready demeanor is exceptional. And in a time when the team was under-staffed & short-handed, he did not hesitate to jump in & take on projects that were well above his level & normal scope of work. He is a great team-player, and understands the value of a "one team one dream" mentality. Victor is a rock star and there truly is no limit to his potential!
Paul Santello
I had the pleasure of working with Victor as his department lead for nearly 2 years while at Horizon. While I oversaw a very large department, Victor stood out among the emerging strategists early on as someone with tremendous leadership potential. He is intelligent, outgoing, collaborative, passionate, has great presence, and has all of the qualities that make a great leader. He and his team won our Media 101 competition, our company's training program/case competition, where one team is recognized for the best and most strategic plan presentation. He was also selected as one of the few entry level professionals to participate in the competitive 4As program, and his team won that competition as well. He has been very forthcoming to me and other members of leadership in seeking counsel and advice on how to get ahead and be a leader, something which many in his peer group don't readily do. I'm confident he will be doing great things and I'm waiting for the day I read about him in the news and I say, "I knew him way back when." He was a pleasure to have on my team and I'd welcome the opportunity to work with him again anytime.
Danielle Banon Bowling
I had the pleasure of managing Victor when he first started at Horizon Media on the Dignity Health account. His strong business sense and ability to apply his passion for community & cause-marketing made him stand out from the beginning. Victor approaches every project with confidence & curiosity. His poise, presentation skills, and client-ready demeanor is exceptional. And in a time when the team was under-staffed & short-handed, he did not hesitate to jump in & take on projects that were well above his level & normal scope of work. He is a great team-player, and understands the value of a "one team one dream" mentality. Victor is a rock star and there truly is no limit to his potential!
Paul Santello
I had the pleasure of working with Victor as his department lead for nearly 2 years while at Horizon. While I oversaw a very large department, Victor stood out among the emerging strategists early on as someone with tremendous leadership potential. He is intelligent, outgoing, collaborative, passionate, has great presence, and has all of the qualities that make a great leader. He and his team won our Media 101 competition, our company's training program/case competition, where one team is recognized for the best and most strategic plan presentation. He was also selected as one of the few entry level professionals to participate in the competitive 4As program, and his team won that competition as well. He has been very forthcoming to me and other members of leadership in seeking counsel and advice on how to get ahead and be a leader, something which many in his peer group don't readily do. I'm confident he will be doing great things and I'm waiting for the day I read about him in the news and I say, "I knew him way back when." He was a pleasure to have on my team and I'd welcome the opportunity to work with him again anytime.
Danielle Banon Bowling
I had the pleasure of managing Victor when he first started at Horizon Media on the Dignity Health account. His strong business sense and ability to apply his passion for community & cause-marketing made him stand out from the beginning. Victor approaches every project with confidence & curiosity. His poise, presentation skills, and client-ready demeanor is exceptional. And in a time when the team was under-staffed & short-handed, he did not hesitate to jump in & take on projects that were well above his level & normal scope of work. He is a great team-player, and understands the value of a "one team one dream" mentality. Victor is a rock star and there truly is no limit to his potential!
Paul Santello
I had the pleasure of working with Victor as his department lead for nearly 2 years while at Horizon. While I oversaw a very large department, Victor stood out among the emerging strategists early on as someone with tremendous leadership potential. He is intelligent, outgoing, collaborative, passionate, has great presence, and has all of the qualities that make a great leader. He and his team won our Media 101 competition, our company's training program/case competition, where one team is recognized for the best and most strategic plan presentation. He was also selected as one of the few entry level professionals to participate in the competitive 4As program, and his team won that competition as well. He has been very forthcoming to me and other members of leadership in seeking counsel and advice on how to get ahead and be a leader, something which many in his peer group don't readily do. I'm confident he will be doing great things and I'm waiting for the day I read about him in the news and I say, "I knew him way back when." He was a pleasure to have on my team and I'd welcome the opportunity to work with him again anytime.
Experience
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Impact Origins
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Advertising Services
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1 - 100 Employee
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Founder
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Jun 2020 - Present
Global Influencer Marketing Agency - Specializing in Market Penetration 2021 Accomplishments - Managed 621 Creators - 72 Campaigns - 290 Million Impressions Operating in 10 countries with Creator Network of 36,000+ Global Influencer Marketing Agency - Specializing in Market Penetration 2021 Accomplishments - Managed 621 Creators - 72 Campaigns - 290 Million Impressions Operating in 10 countries with Creator Network of 36,000+
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Results or Free Agency
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United States
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Advertising Services
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Founder
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May 2020 - Present
Helping businesses implement lead generation processes and building predictable sales pipelines via digital marketing. Expertise in brand strategy, Paid Media/Social Ads and customer acquisition. Industries include: • Roofing/Solar/Contractors • Adventure Tourism/Travel • Ecommerce • Beauty/Wellness Helping businesses implement lead generation processes and building predictable sales pipelines via digital marketing. Expertise in brand strategy, Paid Media/Social Ads and customer acquisition. Industries include: • Roofing/Solar/Contractors • Adventure Tourism/Travel • Ecommerce • Beauty/Wellness
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Net Impact
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United States
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Civic and Social Organizations
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100 - 200 Employee
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Advisory Board Member (LA Chapter)
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Jan 2017 - Present
Managed a leadership team of 7 in expanding the social impact organization’s career panels, social enterprise tours, networking events, co-hosted conferences for 2,000+ members. Managed a leadership team of 7 in expanding the social impact organization’s career panels, social enterprise tours, networking events, co-hosted conferences for 2,000+ members.
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Next 10 Ventures
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Influencer Marketing x Business Development
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Jan 2019 - Jul 2020
Built out the Branded Content business unit (now spun-out as KOLLYDE), capturing & managing $2M in revenue/campaign budgets since inception. Led business development activities (account management, international travel to clients & creators/influencers, built investment/research/pitch decks). Consulted clients’ digital and influencer marketing strategy & executed custom-tailored solutions for their KPI, ROI & business goals. Notable brands include Lyft, OPPO & OnePlus. Next 10 Ventures was the first vertically integrated operating fund focused on incubating and accelerating new businesses in the Creator/Influencer economy via content, products and services for a global consumer base. Show less
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LA+Acumen
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United States
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Medical Practices
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Impact Circle Member
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Jan 2017 - Jan 2019
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Horizon Media
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United States
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Advertising Services
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700 & Above Employee
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Brand Strategist (CPG & Healthcare)
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Feb 2017 - Oct 2018
Planned and oversaw the execution of $30-$50M budgets for 360 degree integrated campaigns in all media channels (TV, Radio, Print, Digital, Social, OOH/Experiential) and managed corresponding internal teams. Clients included Constellation Beer Brands (Corona Extra, Pacifico, Modelo,etc...) & Dignity Health. Won industry 4As competition for best Media Campaign. Won internal company competitions for Best Presenter & Media Campaign. Spearheaded Dinner for Six (company culture initiative) for the LA office. Show less
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University of California, Los Angeles
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Information Services
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1 - 100 Employee
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Young Alumni Development Council
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Jan 2018 - Sep 2018
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Marketing Strategist
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Jan 2016 - Jun 2016
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UCLA Anderson School of Management
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United States
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Higher Education
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700 & Above Employee
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Executive Education: EDGE Program Manager/Lead
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Oct 2014 - Sep 2015
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United Nations Foundation
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United States
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International Affairs
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200 - 300 Employee
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Public Affairs Internship
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2015 - 2015
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GOOD Corps
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United States
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Business Consulting and Services
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1 - 100 Employee
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Social Impact Internship
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2014 - 2015
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Project Manager
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Aug 2013 - Sep 2014
Crowdsourcing Fundraising Model for NGOs Crowdsourcing Fundraising Model for NGOs
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Education
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University of California, Los Angeles
4A's Institute of Advanced Advertising Studies [Industry Competition] -
University of California, Los Angeles
Bachelor of Arts (B.A.), Communication Studies -
Harvard Business School
Summer Venture in Management Program -
2014 - 2014
UCLA Anderson School of Management
EDGE Certificate of Business Management, Executive Education -
2015 - 2015
Harvard Business School
HBX CORe, Business Analytics, Economics for Managers, Financial Accounting -
Universitat Pompeu Fabra
Bachelor's degree, Business & Economics -
University of California, Washington Center
UCDC Quarter in Washington D.C, CAPPP
Community
