Victor Lai
Founder & Strategist at Big Cedar // BC Digital Marketing Agency- Claim this Profile
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Bio
Megan Kaptein
I had the pleasure of working with Victor on multiple projects over the past decade including a website build for a local charity event. He is reliable, efficient, and insightful and he brings a breadth of knowledge to his work. His technical skills, curious mind and resourceful thinking make him a whiz at finding solutions to difficult problems. But what really sets him apart from the pack is his positive attitude—a quality that makes him very easy to work with. I wholeheartedly recommend Victor and look forward to collaborating with him again in the future!
Jeff Downton
Victor is great to work with, dependable and hard working. I would not hesitate to recommend him to anyone looking for an seo or online marketing consultant.
Mark Hendricks, MBA
Victor worked closely with Drilling and Completions management at Burlington Resources Canada, earning a reputation of being a significant technology and continuous process improvement asset to drilling operations. He utilized advanced analytics technology to delineate operational and economic inefficiencies, accelerating continuous process improvement as a result of his efforts.
Megan Kaptein
I had the pleasure of working with Victor on multiple projects over the past decade including a website build for a local charity event. He is reliable, efficient, and insightful and he brings a breadth of knowledge to his work. His technical skills, curious mind and resourceful thinking make him a whiz at finding solutions to difficult problems. But what really sets him apart from the pack is his positive attitude—a quality that makes him very easy to work with. I wholeheartedly recommend Victor and look forward to collaborating with him again in the future!
Jeff Downton
Victor is great to work with, dependable and hard working. I would not hesitate to recommend him to anyone looking for an seo or online marketing consultant.
Mark Hendricks, MBA
Victor worked closely with Drilling and Completions management at Burlington Resources Canada, earning a reputation of being a significant technology and continuous process improvement asset to drilling operations. He utilized advanced analytics technology to delineate operational and economic inefficiencies, accelerating continuous process improvement as a result of his efforts.
Megan Kaptein
I had the pleasure of working with Victor on multiple projects over the past decade including a website build for a local charity event. He is reliable, efficient, and insightful and he brings a breadth of knowledge to his work. His technical skills, curious mind and resourceful thinking make him a whiz at finding solutions to difficult problems. But what really sets him apart from the pack is his positive attitude—a quality that makes him very easy to work with. I wholeheartedly recommend Victor and look forward to collaborating with him again in the future!
Jeff Downton
Victor is great to work with, dependable and hard working. I would not hesitate to recommend him to anyone looking for an seo or online marketing consultant.
Mark Hendricks, MBA
Victor worked closely with Drilling and Completions management at Burlington Resources Canada, earning a reputation of being a significant technology and continuous process improvement asset to drilling operations. He utilized advanced analytics technology to delineate operational and economic inefficiencies, accelerating continuous process improvement as a result of his efforts.
Megan Kaptein
I had the pleasure of working with Victor on multiple projects over the past decade including a website build for a local charity event. He is reliable, efficient, and insightful and he brings a breadth of knowledge to his work. His technical skills, curious mind and resourceful thinking make him a whiz at finding solutions to difficult problems. But what really sets him apart from the pack is his positive attitude—a quality that makes him very easy to work with. I wholeheartedly recommend Victor and look forward to collaborating with him again in the future!
Jeff Downton
Victor is great to work with, dependable and hard working. I would not hesitate to recommend him to anyone looking for an seo or online marketing consultant.
Mark Hendricks, MBA
Victor worked closely with Drilling and Completions management at Burlington Resources Canada, earning a reputation of being a significant technology and continuous process improvement asset to drilling operations. He utilized advanced analytics technology to delineate operational and economic inefficiencies, accelerating continuous process improvement as a result of his efforts.
Credentials
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Microsoft Office Specialist (MOS) - Excel Expert
Certiport - A Pearson VUE BusinessFeb, 2016- Nov, 2024 -
Visual Analytics Certificate
Vancouver Institute for Visual AnalyticsJan, 2016- Nov, 2024
Experience
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Big Cedar
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Canada
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Marketing Services
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1 - 100 Employee
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Founder & Strategist
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Dec 2020 - Present
Have a website, but not enough leads? Looking to create content, but don't know what to write about or how to get more traffic? Lost with all of the tech jargon and sea of options?Big Cedar is a holistic agency that combines deep research, high-converting designs, SEO-informed writing and proven marketing strategies with the technical and soft skills from 15 years of consulting experience to create tactics and strategies that help growing purpose-driven companies get more leads and make websites they're excited about. We work best with B2B / professional services / wellness companies and non-profits with one or fewer full-time marketers.We're a small agency based on BC's west coast. With us, you're not just a number, we take the time to explain complex topics in plain English. Clients choose Big Cedar as their trusted marketing advisor because we bring clarity to an overwhelming sea of options with our deep expertise, transparency, and a well communicated, holistic approach. You can hand over the keys to us knowing your online home be taken care of.Our core principles and values:• be kind, show up and be generous• go where your audience goes• what you focus on grows• we don't subscribe to hustle culture – we're in it for the long-termVisit bigcedar.agency and book a half hour discovery call to see if we're a fit!
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Director
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Mar 2008 - Present
Data and spreadsheets slowing you down? I'm a professional problem solver, and will get the job done right the first time, on time and on budget. I've been helping people for 12 years create elegant Windows and Mac Excel spreadsheet solutions. My superpower is communicating technical information to non-technical people, and I love helping my clients avoid repetitive tasks and seeing how I save them time and frustration.Clients include the Department of Fisheries, SmartSweets, Hub Financial, WorkSafeBC, BC Hydro, BCLC, UBC, Unsworth Winery, and firms in the biotech, film, finance and food & beverage industries. I've helped create and automate systems and processes, revived ageing workbooks, fixed VBA, automated CSV imports, and designed beautiful templates.Spreadsheets are what I'm known for, but I also help clients find and integrate the best tools to help them run their operations better and to grow – from CRM's to online databases, project management to marketing automation including Microsoft Excel, Google Sheets, SQL, AirTable, Trello, CRM's and more.
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Director of Marketing & Customer Experience
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Mar 2011 - Mar 2012
Head of marketing for a boutique web agency with properties including a high traffic subscription site (2.5M visits/mo) with revenues over $1M/yr. - Created email marketing campaigns for a 300,000 subscriber list. - Performed A/B testing, designed customer retention strategies, optimized funnels, managed ad campaigns, and optimized usability using click tracking. - Worked with the world's largest gaming sites to create and execute co-branded promotions, followed by post-analysis and case studies.- Hired, trained, and managed customer service agents.
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My Wedding Match
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Consumer Services
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Tech Lead
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Jul 2009 - Jul 2010
At the intersection of design and development, server admin, marketing and strategy.Created the brand & logo for this popular angel-funded site, when it was only the two of us. At the intersection of design and development, server admin, marketing and strategy.Created the brand & logo for this popular angel-funded site, when it was only the two of us.
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ConocoPhillips
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United States
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Oil and Gas
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700 & Above Employee
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IT Business Analyst
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Dec 2005 - Mar 2008
Lead business analyst for Canadian Drilling division that oversaw a $500M annual budget.Created automated reporting solutions and Excel VBA macros and PivotTables connecting with SAP and data warehouses for the finance and econ teams. Acted as the single communication point for Drilling end users and IT during joint implementations and process improvement initiatives. Lead business analyst for Canadian Drilling division that oversaw a $500M annual budget.Created automated reporting solutions and Excel VBA macros and PivotTables connecting with SAP and data warehouses for the finance and econ teams. Acted as the single communication point for Drilling end users and IT during joint implementations and process improvement initiatives.
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Burlington Resources
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Oil and Gas
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1 - 100 Employee
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IT Analyst
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Jul 2003 - Dec 2005
IT and business analyst for Canada's most respected natural gas exploration.I spoke tech to ex rig hands, programmers and economists. IT and business analyst for Canada's most respected natural gas exploration.I spoke tech to ex rig hands, programmers and economists.
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Co-Founder
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Sep 1999 - Feb 2003
Built to order hundreds of custom PC's back when they sold for $2,000 and the talk was about 386DX's, US Robotics Sportster modems, SoundBlaster 16's and Norton Commander. Built to order hundreds of custom PC's back when they sold for $2,000 and the talk was about 386DX's, US Robotics Sportster modems, SoundBlaster 16's and Norton Commander.
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Retail Manager
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Apr 1997 - Jan 2003
Techie & sales manager for this popular Kits used computer store. If you had a PC, there was nothing I hadn't seen or couldn't fix. Techie & sales manager for this popular Kits used computer store. If you had a PC, there was nothing I hadn't seen or couldn't fix.
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Simon Fraser University
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Canada
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Higher Education
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700 & Above Employee
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Teaching Assistant - Business & Economic Statistics
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May 2002 - Sep 2002
Ran open labs and marked exams for a class of 300. Ran open labs and marked exams for a class of 300.
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Education
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1998 - 2002
Simon Fraser University
B.Science, Joint Major in Computer Science & Business
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